$INUV
Inuvo, Inc. Stock $inuv

$inuv Overview Financials Valuation SEC Filings Company Website

2023 Q1 Form 10-K Financial Statement

#000082932323000010 Filed on March 10, 2023

Income Statement

Concept	2023 Q1	2022 Q4	2022
Revenue	$11.85M	$17.27M	$75.60M
YoY Change	-36.34%	-12.49%	26.36%
Cost Of Revenue	$3.191M	$5.527M	$30.24M
YoY Change	-63.16%	-34.66%	89.91%
Gross Profit	$8.657M	$11.74M	$45.36M
YoY Change	-12.98%	4.14%	3.31%
Gross Profit Margin	73.07%	68.0%	60.0%
Selling, General & Admin	$12.09M	$15.68M	$8.625M
YoY Change	0.32%	27.36%	19.82%
% of Gross Profit	139.68%	133.49%	19.01%
Research & Development
YoY Change
% of Gross Profit
Depreciation & Amortization	$639.0K	$679.7K	$2.599M
YoY Change	-7.35%	-23.16%	-17.31%
% of Gross Profit	7.38%	5.79%	5.73%
Operating Expenses	$12.09M	$15.68M	$58.01M
YoY Change	0.32%	27.36%	12.26%
Operating Profit	-$3.435M	-$3.933M	-$12.65M
YoY Change	63.13%	281.0%	62.79%
Interest Expense	-$19.12K	-$10.03K	-$21.11K
YoY Change	1812.0%	-80.08%	-75.73%
% of Operating Profit
Other Income/Expense, Net	$14.42K	-$34.22K	-$435.6K
YoY Change	-18.55%	-78.41%	-269.49%
Pretax Income	-$3.440M	-$3.977M	-$13.11M
YoY Change	64.66%	220.45%	72.44%
Income Tax		$0.00	$0.00
% Of Pretax Income
Net Earnings	-$3.440M	-$3.977M	-$13.10M
YoY Change	64.66%	220.45%	72.35%
Net Earnings / Revenue	-29.04%	-23.03%	-17.33%
Basic Earnings Per Share	-$0.03		-$0.11
Diluted Earnings Per Share	-$0.03	-$0.03	-$0.11
COMMON SHARES
Basic Shares Outstanding	121.4M shares	120.1M shares	119.8M shares
Diluted Shares Outstanding	121.0M shares		119.8M shares

Balance Sheet

Concept	2023 Q1	2022 Q4	2022
SHORT-TERM ASSETS
Cash & Short-Term Investments	$1.970M	$4.461M	$4.461M
YoY Change	-76.04%	-64.04%	-64.04%
Cash & Equivalents	$2.000M	$2.931M
Short-Term Investments	$0.00	$1.529M	$1.529M
Other Short-Term Assets	$970.4K	$799.0K	$799.0K
YoY Change	-57.01%	-43.26%	-43.26%
Inventory
Prepaid Expenses	$970.4K	$799.0K
Receivables	$9.121M	$11.12M	$11.12M
Other Receivables	$0.00	$0.00	$0.00
Total Short-Term Assets	$12.06M	$16.38M	$16.38M
YoY Change	-41.25%	-29.02%	-29.02%
LONG-TERM ASSETS
Property, Plant & Equipment	$1.687M	$1.669M	$2.148M
YoY Change	4.37%	10.77%	-8.6%
Goodwill	$9.853M	$9.853M
YoY Change	0.0%	0.0%
Intangibles	$5.403M	$5.649M
YoY Change	-15.41%	-15.94%
Long-Term Investments	$0.00	$660.1K	$660.1K
YoY Change	-100.0%	-23.2%	-23.2%
Other Assets	$66.92K	$66.92K	$866.9K
YoY Change	87.34%	87.35%	-23.67%
Total Long-Term Assets	$18.09M	$19.18M	$19.18M
YoY Change	-11.42%	-8.33%	-8.33%
TOTAL ASSETS
Total Short-Term Assets	$12.06M	$16.38M	$16.38M
Total Long-Term Assets	$18.09M	$19.18M	$19.18M
Total Assets	$30.16M	$35.56M	$35.56M
YoY Change	-26.37%	-19.18%	-19.18%
SHORT-TERM LIABILITIES
YoY Change
Accounts Payable	$5.507M	$8.045M	$8.045M
YoY Change	21.92%	66.05%	66.05%
Accrued Expenses	$4.933M	$5.162M	$5.446M
YoY Change	12.37%	-3.94%	-4.4%
Deferred Revenue
YoY Change
Short-Term Debt	$592.9K	$0.00	$0.00
YoY Change
Long-Term Debt Due	$86.28K	$101.0K	$101.0K
YoY Change	-18.7%	-1.89%	-1.89%
Total Short-Term Liabilities	$11.33M	$13.60M	$13.60M
YoY Change	21.01%	27.51%	27.51%
LONG-TERM LIABILITIES
Long-Term Debt	$50.86K	$70.60K	$70.60K
YoY Change	-34.65%	-33.02%	-33.02%
Other Long-Term Liabilities	$7.253K	$10.73K	$34.61K
YoY Change	-49.02%	-19.31%	-88.98%
Total Long-Term Liabilities	$177.4K	$212.2K	$105.2K
YoY Change	-57.69%	-59.7%	-74.92%
TOTAL LIABILITIES
Total Short-Term Liabilities	$11.33M	$13.60M	$13.60M
Total Long-Term Liabilities	$177.4K	$212.2K	$105.2K
Total Liabilities	$11.51M	$13.81M	$13.81M
YoY Change	17.63%	23.41%	23.41%
SHAREHOLDERS EQUITY
Retained Earnings	-$160.5M	-$157.1M
YoY Change	9.93%	9.13%
Common Stock	$121.6K	$120.1K
YoY Change	1.53%	1.17%
Preferred Stock
YoY Change
Treasury Stock (at cost)
YoY Change
Treasury Stock Shares
Shareholders Equity	$18.65M	$21.75M	$21.75M
YoY Change
Total Liabilities & Shareholders Equity	$30.16M	$35.56M	$35.56M
YoY Change	-26.37%	-19.18%	-19.18%

Cashflow Statement

Concept	2023 Q1	2022 Q4	2022
OPERATING ACTIVITIES
Net Income	-$3.440M	-$3.977M	-$13.10M
YoY Change	64.66%	220.45%	72.35%
Depreciation, Depletion And Amortization	$639.0K	$679.7K	$2.599M
YoY Change	-7.35%	-23.16%	-17.31%
Cash From Operating Activities	-$3.231M	-$2.754M	-$5.600M
YoY Change	-9.77%	-221.47%	6.14%
INVESTING ACTIVITIES
Capital Expenditures	$411.2K	$378.5K	$1.690M
YoY Change	-188.13%	-190.72%	-205.79%
Acquisitions
YoY Change
Other Investing Activities	$2.289M	$314.4K	$23.74K
YoY Change	-529.84%	-110.48%	-100.79%
Cash From Investing Activities	$1.878M	-$64.13K	-$1.666M
YoY Change	-287.93%	-98.12%	-63.76%
FINANCING ACTIVITIES
Cash Dividend Paid
YoY Change
Common Stock Issuance & Retirement, Net			$0.00
YoY Change			-100.0%
Debt Paid & Issued, Net
YoY Change
Cash From Financing Activities	$391.5K	-31.69K	-$304.4K
YoY Change	-356.02%	-58.13%	-102.44%
NET CHANGE
Cash From Operating Activities	-$3.231M	-2.754M	-$5.600M
Cash From Investing Activities	$1.878M	-64.13K	-$1.666M
Cash From Financing Activities	$391.5K	-31.69K	-$304.4K
Net Change In Cash	-$961.8K	-2.849M	-$7.545M
YoY Change	-79.68%	132.33%	-391.83%
FREE CASH FLOW
Cash From Operating Activities	-$3.231M	-$2.754M	-$5.600M
Capital Expenditures	$411.2K	$378.5K	$1.690M
Free Cash Flow	-$3.642M	-$3.132M	-$7.290M
YoY Change	16.96%	-216.69%	98.15%

Facts In Submission

Frame	Concept Type	Concept / XBRL Key	Value	Unit
CY2022	dei	Entity Central Index Key EntityCentralIndexKey	0000829323
CY2022	dei	Amendment Flag AmendmentFlag	false
CY2022	dei	Document Fiscal Year Focus DocumentFiscalYearFocus	2022
CY2022	dei	Document Fiscal Period Focus DocumentFiscalPeriodFocus	FY
CY2021Q3	inuv	Referral Agreement Term ReferralAgreementTerm	P5Y
CY2022	dei	Document Type DocumentType	10-K
CY2022	dei	Document Annual Report DocumentAnnualReport	true
CY2022	dei	Document Period End Date DocumentPeriodEndDate	2022-12-31
CY2022	dei	Current Fiscal Year End Date CurrentFiscalYearEndDate	--12-31
CY2022	dei	Document Transition Report DocumentTransitionReport	false
CY2022	dei	Entity File Number EntityFileNumber	001-32442
CY2022	dei	Entity Registrant Name EntityRegistrantName	INUVO, INC.
CY2022	dei	Entity Incorporation State Country Code EntityIncorporationStateCountryCode	NV
CY2022	dei	Entity Tax Identification Number EntityTaxIdentificationNumber	87-0450450
CY2022	dei	Entity Address Address Line1 EntityAddressAddressLine1	500 President Clinton Ave.
CY2022	dei	Entity Address Address Line2 EntityAddressAddressLine2	Suite 300
CY2022	dei	Entity Address City Or Town EntityAddressCityOrTown	Little Rock
CY2022	dei	Entity Address State Or Province EntityAddressStateOrProvince	AR
CY2022	dei	Entity Address Postal Zip Code EntityAddressPostalZipCode	72201
CY2022	dei	City Area Code CityAreaCode	501
CY2022	dei	Local Phone Number LocalPhoneNumber	205-8508
CY2022	dei	Security12b Title Security12bTitle	Common Stock
CY2022	dei	Trading Symbol TradingSymbol	INUV
CY2022	dei	Security Exchange Name SecurityExchangeName	NYSEAMER
CY2022	dei	Entity Well Known Seasoned Issuer EntityWellKnownSeasonedIssuer	No
CY2022	dei	Entity Voluntary Filers EntityVoluntaryFilers	No
CY2022	dei	Entity Current Reporting Status EntityCurrentReportingStatus	Yes
CY2022	dei	Entity Interactive Data Current EntityInteractiveDataCurrent	Yes
CY2022	dei	Entity Filer Category EntityFilerCategory	Non-accelerated Filer
CY2022	dei	Entity Small Business EntitySmallBusiness	true
CY2022	dei	Entity Emerging Growth Company EntityEmergingGrowthCompany	false
CY2022	dei	Icfr Auditor Attestation Flag IcfrAuditorAttestationFlag	false
CY2022	dei	Entity Shell Company EntityShellCompany	false
CY2022Q2	dei	Entity Public Float EntityPublicFloat	54300000	usd
CY2023Q1	dei	Entity Common Stock Shares Outstanding EntityCommonStockSharesOutstanding	121412107	shares
CY2022	dei	Auditor Firm AuditorFirmId	274
CY2022	dei	Auditor Name AuditorName	EisnerAmper, LLP
CY2022	dei	Auditor Location AuditorLocation	Iselin, NJ
CY2022Q4	us-gaap	Cash And Cash Equivalents At Carrying Value CashAndCashEquivalentsAtCarryingValue	2931415	usd
CY2021Q4	us-gaap	Cash And Cash Equivalents At Carrying Value CashAndCashEquivalentsAtCarryingValue	10475964	usd
CY2022Q4	us-gaap	Marketable Securities Current MarketableSecuritiesCurrent	1529464	usd
CY2021Q4	us-gaap	Marketable Securities Current MarketableSecuritiesCurrent	1927979	usd
CY2022Q4	us-gaap	Allowance For Doubtful Accounts Receivable Current AllowanceForDoubtfulAccountsReceivableCurrent	1440678	usd
CY2021Q4	us-gaap	Allowance For Doubtful Accounts Receivable Current AllowanceForDoubtfulAccountsReceivableCurrent	202904	usd
CY2022Q4	us-gaap	Accounts Receivable Net Current AccountsReceivableNetCurrent	11119892	usd
CY2021Q4	us-gaap	Accounts Receivable Net Current AccountsReceivableNetCurrent	9265813	usd
CY2022Q4	us-gaap	Prepaid Expense Current PrepaidExpenseCurrent	798977	usd
CY2021Q4	us-gaap	Prepaid Expense Current PrepaidExpenseCurrent	1408186	usd
CY2022Q4	us-gaap	Assets Current AssetsCurrent	16379748	usd
CY2021Q4	us-gaap	Assets Current AssetsCurrent	23077942	usd
CY2022Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	1668972	usd
CY2021Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	1506766	usd
CY2022Q4	us-gaap	Operating Lease Right Of Use Asset OperatingLeaseRightOfUseAsset	310162	usd
CY2021Q4	us-gaap	Operating Lease Right Of Use Asset OperatingLeaseRightOfUseAsset	641306	usd
CY2022Q4	us-gaap	Finance Lease Right Of Use Asset FinanceLeaseRightOfUseAsset	168750	usd
CY2021Q4	us-gaap	Finance Lease Right Of Use Asset FinanceLeaseRightOfUseAsset	201902	usd
CY2022Q4	inuv	Referral Agreement ReferralAgreement	800000	usd
CY2021Q4	inuv	Referral Agreement ReferralAgreement	1100000	usd
CY2022Q4	us-gaap	Marketable Securities Noncurrent MarketableSecuritiesNoncurrent	660126	usd
CY2021Q4	us-gaap	Marketable Securities Noncurrent MarketableSecuritiesNoncurrent	859512	usd
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CY2022Q4	us-gaap	Goodwill Goodwill	9853342	usd
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CY2021Q4	us-gaap	Other Assets Noncurrent OtherAssetsNoncurrent	35720	usd
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CY2022Q4	us-gaap	Finance Lease Liability Current FinanceLeaseLiabilityCurrent	101003	usd
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CY2022Q4	us-gaap	Finance Lease Liability Noncurrent FinanceLeaseLiabilityNoncurrent	70597	usd
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CY2022Q4	us-gaap	Liabilities Noncurrent LiabilitiesNoncurrent	212208	usd
CY2021Q4	us-gaap	Liabilities Noncurrent LiabilitiesNoncurrent	526540	usd
CY2021Q4	us-gaap	Preferred Stock Par Or Stated Value Per Share PreferredStockParOrStatedValuePerShare	0.001
CY2022Q4	us-gaap	Preferred Stock Par Or Stated Value Per Share PreferredStockParOrStatedValuePerShare	0.001
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CY2022Q4	us-gaap	Preferred Stock Shares Authorized PreferredStockSharesAuthorized	500000	shares
CY2022Q4	us-gaap	Preferred Stock Shares Outstanding PreferredStockSharesOutstanding	0	shares
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CY2022Q4	us-gaap	Preferred Stock Shares Issued PreferredStockSharesIssued	0	shares
CY2022Q4	us-gaap	Preferred Stock Value PreferredStockValue	0	usd
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CY2021Q4	us-gaap	Common Stock Par Or Stated Value Per Share CommonStockParOrStatedValuePerShare	0.001
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CY2022Q4	us-gaap	Common Stock Shares Authorized CommonStockSharesAuthorized	200000000	shares
CY2021Q4	us-gaap	Common Stock Shares Authorized CommonStockSharesAuthorized	200000000	shares
CY2022Q4	us-gaap	Common Stock Shares Issued CommonStockSharesIssued	120137124	shares
CY2021Q4	us-gaap	Common Stock Shares Issued CommonStockSharesIssued	120137124	shares
CY2021Q4	us-gaap	Common Stock Shares Outstanding CommonStockSharesOutstanding	118747447	shares
CY2022Q4	us-gaap	Common Stock Shares Outstanding CommonStockSharesOutstanding	118747447	shares
CY2022Q4	us-gaap	Common Stock Value CommonStockValue	120138	usd
CY2021Q4	us-gaap	Common Stock Value CommonStockValue	118748	usd
CY2022Q4	us-gaap	Additional Paid In Capital AdditionalPaidInCapital	178771604	usd
CY2021Q4	us-gaap	Additional Paid In Capital AdditionalPaidInCapital	176586529	usd
CY2022Q4	us-gaap	Accumulated Other Comprehensive Income Loss Net Of Tax AccumulatedOtherComprehensiveIncomeLossNetOfTax	-84868	usd
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CY2021Q4	us-gaap	Retained Earnings Accumulated Deficit RetainedEarningsAccumulatedDeficit	-143951019	usd
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CY2022	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	75603745	usd
CY2021	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	59830688	usd
CY2022	us-gaap	Cost Of Revenue CostOfRevenue	30244387	usd
CY2021	us-gaap	Cost Of Revenue CostOfRevenue	15925837	usd
CY2022	us-gaap	Gross Profit GrossProfit	45359358	usd
CY2021	us-gaap	Gross Profit GrossProfit	43904851	usd
CY2022	us-gaap	Marketing Expense MarketingExpense	36921139	usd
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CY2022	us-gaap	Salaries And Wages SalariesAndWages	12463095	usd
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CY2022	us-gaap	Net Income Loss NetIncomeLoss	-13106539	usd
CY2021	us-gaap	Net Income Loss NetIncomeLoss	-7600649	usd
CY2022	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	2598957	usd
CY2021	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	3143168	usd
CY2022	inuv	Finance And Operating Lease Right Of Use Asset Amortization FinanceAndOperatingLeaseRightOfUseAssetAmortization	103926	usd
CY2021	inuv	Finance And Operating Lease Right Of Use Asset Amortization FinanceAndOperatingLeaseRightOfUseAssetAmortization	322746	usd
CY2022	us-gaap	Share Based Compensation ShareBasedCompensation	2350314	usd
CY2021	us-gaap	Share Based Compensation ShareBasedCompensation	2179254	usd
CY2022	us-gaap	Gain Loss On Investments GainLossOnInvestments	-435554	usd
CY2021	us-gaap	Gain Loss On Investments GainLossOnInvestments	-266762	usd
CY2022	us-gaap	Amortization Of Financing Costs AmortizationOfFinancingCosts	2500	usd
CY2021	us-gaap	Amortization Of Financing Costs AmortizationOfFinancingCosts	12500	usd
CY2022	us-gaap	Provision For Doubtful Accounts ProvisionForDoubtfulAccounts	1265143	usd
CY2021	us-gaap	Provision For Doubtful Accounts ProvisionForDoubtfulAccounts	7487	usd
CY2022	inuv	Amortization Of Interest Expense AmortizationOfInterestExpense	33043	usd
CY2021	inuv	Amortization Of Interest Expense AmortizationOfInterestExpense	0	usd
CY2022	inuv	Derecognition Of Contingencies DerecognitionOfContingencies	10000	usd
CY2021	inuv	Derecognition Of Contingencies DerecognitionOfContingencies	110000	usd
CY2022	us-gaap	Contract With Customer Liability Cumulative Catch Up Adjustment To Revenue Change In Measure Of Progress ContractWithCustomerLiabilityCumulativeCatchUpAdjustmentToRevenueChangeInMeasureOfProgress	0	usd
CY2021	us-gaap	Contract With Customer Liability Cumulative Catch Up Adjustment To Revenue Change In Measure Of Progress ContractWithCustomerLiabilityCumulativeCatchUpAdjustmentToRevenueChangeInMeasureOfProgress	420000	usd
CY2022	us-gaap	Increase Decrease In Accounts Receivable IncreaseDecreaseInAccountsReceivable	3119222	usd
CY2021	us-gaap	Increase Decrease In Accounts Receivable IncreaseDecreaseInAccountsReceivable	3045690	usd
CY2022	us-gaap	Increase Decrease In Contract With Customer Asset IncreaseDecreaseInContractWithCustomerAsset	-300000	usd
CY2021	us-gaap	Increase Decrease In Contract With Customer Asset IncreaseDecreaseInContractWithCustomerAsset	1100000	usd
CY2022	us-gaap	Increase Decrease In Prepaid Deferred Expense And Other Assets IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets	-578009	usd
CY2021	us-gaap	Increase Decrease In Prepaid Deferred Expense And Other Assets IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets	992978	usd
CY2022	us-gaap	Increase Decrease In Accounts Payable Trade IncreaseDecreaseInAccountsPayableTrade	3200086	usd
CY2021	us-gaap	Increase Decrease In Accounts Payable Trade IncreaseDecreaseInAccountsPayableTrade	796456	usd
CY2022	us-gaap	Increase Decrease In Accounts Payable And Accrued Liabilities IncreaseDecreaseInAccountsPayableAndAccruedLiabilities	-205762	usd
CY2021	us-gaap	Increase Decrease In Accounts Payable And Accrued Liabilities IncreaseDecreaseInAccountsPayableAndAccruedLiabilities	1264687	usd
CY2022	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-5573991	usd
CY2021	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-5276257	usd
CY2022	us-gaap	Payments To Acquire Productive Assets PaymentsToAcquireProductiveAssets	1689869	usd
CY2021	us-gaap	Payments To Acquire Productive Assets PaymentsToAcquireProductiveAssets	1597369	usd
CY2022	us-gaap	Payments To Acquire Marketable Securities PaymentsToAcquireMarketableSecurities	1693963	usd
CY2021	us-gaap	Payments To Acquire Marketable Securities PaymentsToAcquireMarketableSecurities	3143000	usd
CY2022	us-gaap	Proceeds From Sale And Maturity Of Marketable Securities ProceedsFromSaleAndMaturityOfMarketableSecurities	1717707	usd
CY2021	us-gaap	Proceeds From Sale And Maturity Of Marketable Securities ProceedsFromSaleAndMaturityOfMarketableSecurities	142484	usd
CY2022	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-1666125	usd
CY2021	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-4597885	usd
CY2022	us-gaap	Proceeds From Issuance Of Common Stock ProceedsFromIssuanceOfCommonStock	0	usd
CY2021	us-gaap	Proceeds From Issuance Of Common Stock ProceedsFromIssuanceOfCommonStock	13137500	usd
CY2022	us-gaap	Finance Lease Principal Payments FinanceLeasePrincipalPayments	107539	usd
CY2021	us-gaap	Finance Lease Principal Payments FinanceLeasePrincipalPayments	257679	usd
CY2022	us-gaap	Payments Related To Tax Withholding For Share Based Compensation PaymentsRelatedToTaxWithholdingForShareBasedCompensation	196894	usd
CY2021	us-gaap	Payments Related To Tax Withholding For Share Based Compensation PaymentsRelatedToTaxWithholdingForShareBasedCompensation	272049	usd
CY2022	us-gaap	Proceeds From Stock Options Exercised ProceedsFromStockOptionsExercised	0	usd
CY2021	us-gaap	Proceeds From Stock Options Exercised ProceedsFromStockOptionsExercised	1569	usd
CY2022	inuv	Payments For Paycheck Protection Program And Small Business Administration Loan PaymentsForPaycheckProtectionProgramAndSmallBusinessAdministrationLoan	0	usd
CY2021	inuv	Payments For Paycheck Protection Program And Small Business Administration Loan PaymentsForPaycheckProtectionProgramAndSmallBusinessAdministrationLoan	149900	usd
CY2022	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	-304433	usd
CY2021	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	12459441	usd
CY2022	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Period Increase Decrease Including Exchange Rate Effect CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect	-7544549	usd
CY2021	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Period Increase Decrease Including Exchange Rate Effect CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect	2585299	usd
CY2021Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	10475964	usd
CY2020Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	7890665	usd
CY2022Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	2931415	usd
CY2021Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	10475964	usd
CY2022	us-gaap	Interest Paid Net InterestPaidNet	18612	usd
CY2021	us-gaap	Interest Paid Net InterestPaidNet	55476	usd
CY2022	us-gaap	Right Of Use Asset Obtained In Exchange For Finance Lease Liability RightOfUseAssetObtainedInExchangeForFinanceLeaseLiability	70774	usd
CY2021	us-gaap	Right Of Use Asset Obtained In Exchange For Finance Lease Liability RightOfUseAssetObtainedInExchangeForFinanceLeaseLiability	125825	usd
CY2021	us-gaap	Right Of Use Asset Obtained In Exchange For Operating Lease Liability RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability	344311	usd
CY2022Q4	inuv	Patents Issued PatentsIssued	19	patent
CY2022Q4	inuv	Pending Patents PendingPatents	8	patent
CY2021Q1	us-gaap	Sale Of Stock Consideration Received On Transaction SaleOfStockConsiderationReceivedOnTransaction	8000000	usd
CY2021Q1	us-gaap	Sale Of Stock Consideration Received On Transaction SaleOfStockConsiderationReceivedOnTransaction	6250000	usd
CY2021Q1	us-gaap	Payments To Acquire Investments PaymentsToAcquireInvestments	2000000	usd
CY2021Q1	inuv	Cash Deposited Interest Bearing CashDepositedInterestBearing	10000000	usd
CY2022Q4	us-gaap	Cash Cash Equivalents And Short Term Investments CashCashEquivalentsAndShortTermInvestments	4500000	usd
CY2022Q4	inuv	Working Capital Net WorkingCapitalNet	2800000	usd
CY2022	us-gaap	Net Income Loss NetIncomeLoss	-13100000	usd
CY2022	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-5600000	usd
CY2022Q4	us-gaap	Capitalized Computer Software Net CapitalizedComputerSoftwareNet	1700000	usd
CY2022Q4	us-gaap	Retained Earnings Accumulated Deficit RetainedEarningsAccumulatedDeficit	-157100000	usd
CY2022	us-gaap	Income Tax Examination Penalties And Interest Expense IncomeTaxExaminationPenaltiesAndInterestExpense	0	usd
CY2022	us-gaap	Allowance For Doubtful Accounts Receivable Recoveries AllowanceForDoubtfulAccountsReceivableRecoveries	0	usd
CY2022	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	75603745	usd
CY2021	us-gaap	Revenue From Contract With Customer Including Assessed Tax RevenueFromContractWithCustomerIncludingAssessedTax	59830688	usd
CY2022	us-gaap	Depreciation Depreciation	1527663	usd
CY2021	us-gaap	Depreciation Depreciation	1277664	usd
CY2022	us-gaap	Goodwill Impairment Loss GoodwillImpairmentLoss	0	usd
CY2021	us-gaap	Goodwill Impairment Loss GoodwillImpairmentLoss	0	usd
CY2021	us-gaap	Impairment Of Intangible Assets Excluding Goodwill ImpairmentOfIntangibleAssetsExcludingGoodwill	0	usd
CY2022	us-gaap	Impairment Of Intangible Assets Excluding Goodwill ImpairmentOfIntangibleAssetsExcludingGoodwill	0	usd
CY2021	us-gaap	Income Tax Examination Penalties And Interest Expense IncomeTaxExaminationPenaltiesAndInterestExpense	0	usd
CY2022Q4	inuv	Number Of Employees Employed Under Grant NumberOfEmployeesEmployedUnderGrant	48	employee
CY2022Q4	inuv	Number Of Employees Under Minimum Amount Required To Be Employed Under Grant NumberOfEmployeesUnderMinimumAmountRequiredToBeEmployedUnderGrant	2	employee
CY2022Q4	inuv	Number Of Employees Required To Be Employed Under Grant NumberOfEmployeesRequiredToBeEmployedUnderGrant	50	employee
CY2022Q4	inuv	Accrued Grant Current AccruedGrantCurrent	10000	usd
CY2021Q4	inuv	Number Of Employees Employed Under Grant NumberOfEmployeesEmployedUnderGrant	41	employee
CY2022Q4	inuv	Number Of Employees Under Minimum Amount Required To Be Employed Under Grant NumberOfEmployeesUnderMinimumAmountRequiredToBeEmployedUnderGrant	2	employee
CY2021Q4	inuv	Number Of Employees Required To Be Employed Under Grant NumberOfEmployeesRequiredToBeEmployedUnderGrant	43	employee
CY2021Q4	inuv	Accrued Grant Current AccruedGrantCurrent	10000	usd
CY2021	us-gaap	Provision For Doubtful Accounts ProvisionForDoubtfulAccounts	7487	usd
CY2022	us-gaap	Number Of Reportable Segments NumberOfReportableSegments	1	segment
CY2022	us-gaap	Concentration Risk Credit Risk ConcentrationRiskCreditRisk	Concentration of credit risk - We are exposed to concentrations of risk primarily in cash and accounts receivable, which are generally not collateralized. Our policy is to place our cash with high credit, quality financial institutions in order to limit the amount of credit exposure. Our cash deposits exceed FDIC limits. We do not require collateral from our customers, but our credit extension and collection policies include monitoring payments and aggressively pursuing delinquent accounts. We maintain allowances for potential credit losses.
CY2022	us-gaap	Use Of Estimates UseOfEstimates	<span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%;text-decoration:underline">Use of estimates</span><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:120%"> - The preparation of financial statements, in accordance with accounting principles generally accepted in the United States ("U.S. GAAP"), requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to goodwill and purchased intangible asset valuations and income tax valuation allowance. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.</span>
CY2022	us-gaap	Allowance For Doubtful Accounts Receivable Write Offs AllowanceForDoubtfulAccountsReceivableWriteOffs	27369	usd
CY2021	us-gaap	Allowance For Doubtful Accounts Receivable Write Offs AllowanceForDoubtfulAccountsReceivableWriteOffs	16154	usd
CY2021	us-gaap	Depreciation Depreciation	1277664	usd
CY2022Q4	inuv	Marketable Securities Gross Realized Gain Loss MarketableSecuritiesGrossRealizedGainLoss	-181000	usd
CY2021Q4	us-gaap	Allowance For Doubtful Accounts Receivable AllowanceForDoubtfulAccountsReceivable	202904	usd
CY2020Q4	us-gaap	Allowance For Doubtful Accounts Receivable AllowanceForDoubtfulAccountsReceivable	209667	usd
CY2022	us-gaap	Provision For Doubtful Accounts ProvisionForDoubtfulAccounts	1265143	usd
CY2021	us-gaap	Allowance For Doubtful Accounts Receivable Recoveries AllowanceForDoubtfulAccountsReceivableRecoveries	1904	usd
CY2022Q4	us-gaap	Allowance For Doubtful Accounts Receivable AllowanceForDoubtfulAccountsReceivable	1440678	usd
CY2021Q4	us-gaap	Allowance For Doubtful Accounts Receivable AllowanceForDoubtfulAccountsReceivable	202904	usd
CY2022Q4	us-gaap	Property Plant And Equipment Gross PropertyPlantAndEquipmentGross	16521397	usd
CY2021Q4	us-gaap	Property Plant And Equipment Gross PropertyPlantAndEquipmentGross	14831528	usd
CY2022Q4	us-gaap	Accumulated Depreciation Depletion And Amortization Property Plant And Equipment AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment	14852425	usd
CY2021Q4	us-gaap	Accumulated Depreciation Depletion And Amortization Property Plant And Equipment AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment	13324762	usd
CY2022Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	1668972	usd
CY2021Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	1506766	usd
CY2022	us-gaap	Depreciation Depreciation	1527663	usd
CY2022Q4	inuv	Finite Livedand Indefinite Lived Intangible Assets Long Term Portion Gross FiniteLivedandIndefiniteLivedIntangibleAssetsLongTermPortionGross	17565000	usd
CY2022Q4	inuv	Finite Lived Intangible Assets Long Term Portion Accumulated Amortization FiniteLivedIntangibleAssetsLongTermPortionAccumulatedAmortization	11915709	usd
CY2022Q4	inuv	Intangible Assets Long Term Portion Net Of Accumulated Amortization IntangibleAssetsLongTermPortionNetOfAccumulatedAmortization	5649291	usd
CY2022	inuv	Amortization Of Intangible Assets Relating To Long Term Assets AmortizationOfIntangibleAssetsRelatingToLongTermAssets	1071294	usd
CY2022Q4	us-gaap	Goodwill Gross GoodwillGross	9853342	usd
CY2022Q4	us-gaap	Goodwill Impaired Accumulated Impairment Loss GoodwillImpairedAccumulatedImpairmentLoss	0	usd
CY2022Q4	us-gaap	Goodwill Goodwill	9853342	usd
CY2021Q4	inuv	Finite Livedand Indefinite Lived Intangible Assets Long Term Portion Gross FiniteLivedandIndefiniteLivedIntangibleAssetsLongTermPortionGross	17565000	usd
CY2021Q4	inuv	Finite Lived Intangible Assets Long Term Portion Accumulated Amortization FiniteLivedIntangibleAssetsLongTermPortionAccumulatedAmortization	10844415	usd
CY2021Q4	inuv	Intangible Assets Long Term Portion Net Of Accumulated Amortization IntangibleAssetsLongTermPortionNetOfAccumulatedAmortization	6720585	usd
CY2021	inuv	Amortization Of Intangible Assets Relating To Long Term Assets AmortizationOfIntangibleAssetsRelatingToLongTermAssets	1865504	usd
CY2021Q4	us-gaap	Goodwill Gross GoodwillGross	9853342	usd
CY2021Q4	us-gaap	Goodwill Impaired Accumulated Impairment Loss GoodwillImpairedAccumulatedImpairmentLoss	0	usd
CY2021Q4	us-gaap	Goodwill Goodwill	9853342	usd
CY2022	us-gaap	Income Tax Expense Benefit Continuing Operations Adjustment Of Deferred Tax Asset Liability IncomeTaxExpenseBenefitContinuingOperationsAdjustmentOfDeferredTaxAssetLiability	0	usd
CY2022Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Next Twelve Months FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths	984500	usd
CY2022Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Year Two FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo	769917	usd
CY2022Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Year Three FiniteLivedIntangibleAssetsAmortizationExpenseYearThree	469500	usd
CY2022Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Year Four FiniteLivedIntangibleAssetsAmortizationExpenseYearFour	469500	usd
CY2022Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Year Five FiniteLivedIntangibleAssetsAmortizationExpenseYearFive	469500	usd
CY2022Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense After Year Five FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive	2096374	usd
CY2022Q4	us-gaap	Finite Lived Intangible Assets Net FiniteLivedIntangibleAssetsNet	5259291	usd
CY2021	us-gaap	Income Tax Expense Benefit Continuing Operations Adjustment Of Deferred Tax Asset Liability IncomeTaxExpenseBenefitContinuingOperationsAdjustmentOfDeferredTaxAssetLiability	0	usd
CY2022Q4	us-gaap	Accrued Marketing Costs Current AccruedMarketingCostsCurrent	3321598	usd
CY2021Q4	us-gaap	Accrued Marketing Costs Current AccruedMarketingCostsCurrent	4267980	usd
CY2022Q4	us-gaap	Other Accrued Liabilities Current OtherAccruedLiabilitiesCurrent	1044664	usd
CY2021Q4	us-gaap	Other Accrued Liabilities Current OtherAccruedLiabilitiesCurrent	956998	usd
CY2022Q4	us-gaap	Employee Related Liabilities Current EmployeeRelatedLiabilitiesCurrent	782441	usd
CY2021Q4	us-gaap	Employee Related Liabilities Current EmployeeRelatedLiabilitiesCurrent	121533	usd
CY2022Q4	inuv	Accrued Grant Current AccruedGrantCurrent	10000	usd
CY2021Q4	inuv	Accrued Grant Current AccruedGrantCurrent	10000	usd
CY2022Q4	us-gaap	Accrued Income Taxes Current AccruedIncomeTaxesCurrent	3755	usd
CY2021Q4	us-gaap	Accrued Income Taxes Current AccruedIncomeTaxesCurrent	17880	usd
CY2022Q4	us-gaap	Accrued Liabilities Current AccruedLiabilitiesCurrent	5162458	usd
CY2021Q4	us-gaap	Accrued Liabilities Current AccruedLiabilitiesCurrent	5374391	usd
CY2022Q4	us-gaap	Deferred Tax Assets Operating Loss Carryforwards DeferredTaxAssetsOperatingLossCarryforwards	36506618	usd
CY2021Q3	inuv	Referral Agreement ReferralAgreement	1500000	usd
CY2022	inuv	Amortization Of Referral Agreement As Marketing Expense AmortizationOfReferralAgreementAsMarketingExpense	400000	usd
CY2022Q4	inuv	Referral Agreement ReferralAgreement	800000	usd
CY2021Q3	us-gaap	Class Of Warrant Or Right Number Of Securities Called By Each Warrant Or Right ClassOfWarrantOrRightNumberOfSecuritiesCalledByEachWarrantOrRight	300000	shares
CY2021Q3	inuv	Class Of Warrant Or Right Vesting Period ClassOfWarrantOrRightVestingPeriod	P2Y
CY2022	us-gaap	Sales Commissions And Fees SalesCommissionsAndFees	645000	usd
CY2022	us-gaap	Current Income Tax Expense Benefit CurrentIncomeTaxExpenseBenefit	0	usd
CY2021	us-gaap	Current Income Tax Expense Benefit CurrentIncomeTaxExpenseBenefit	0	usd
CY2022	us-gaap	Deferred Income Tax Expense Benefit DeferredIncomeTaxExpenseBenefit	0	usd
CY2021	us-gaap	Deferred Income Tax Expense Benefit DeferredIncomeTaxExpenseBenefit	0	usd
CY2022	us-gaap	Effective Income Tax Rate Reconciliation At Federal Statutory Income Tax Rate EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate	0.21
CY2021	us-gaap	Effective Income Tax Rate Reconciliation At Federal Statutory Income Tax Rate EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate	0.21
CY2022	us-gaap	Effective Income Tax Rate Reconciliation State And Local Income Taxes EffectiveIncomeTaxRateReconciliationStateAndLocalIncomeTaxes	0.03
CY2021	us-gaap	Effective Income Tax Rate Reconciliation State And Local Income Taxes EffectiveIncomeTaxRateReconciliationStateAndLocalIncomeTaxes	0.02
CY2022	inuv	Effective Income Tax Rate Reconciliation Permanent Differences EffectiveIncomeTaxRateReconciliationPermanentDifferences	0
CY2021	inuv	Effective Income Tax Rate Reconciliation Permanent Differences EffectiveIncomeTaxRateReconciliationPermanentDifferences	0.02
CY2022	us-gaap	Effective Income Tax Rate Reconciliation Change In Deferred Tax Assets Valuation Allowance EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance	-0.24
CY2021	us-gaap	Effective Income Tax Rate Reconciliation Change In Deferred Tax Assets Valuation Allowance EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowance	-0.25
CY2022	us-gaap	Effective Income Tax Rate Continuing Operations EffectiveIncomeTaxRateContinuingOperations	0
CY2021	us-gaap	Effective Income Tax Rate Continuing Operations EffectiveIncomeTaxRateContinuingOperations	0
CY2021Q4	us-gaap	Deferred Tax Assets Operating Loss Carryforwards DeferredTaxAssetsOperatingLossCarryforwards	33727960	usd
CY2022Q4	us-gaap	Deferred Tax Assets Goodwill And Intangible Assets DeferredTaxAssetsGoodwillAndIntangibleAssets	543000	usd
CY2021Q4	us-gaap	Deferred Tax Assets Goodwill And Intangible Assets DeferredTaxAssetsGoodwillAndIntangibleAssets	585500	usd
CY2022Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Accrued Liabilities DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities	287600	usd
CY2021Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Accrued Liabilities DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities	239800	usd
CY2022Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Deferred Rent DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsDeferredRent	3000	usd
CY2021Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Deferred Rent DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsDeferredRent	3800	usd
CY2022Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Allowance For Doubtful Accounts DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAllowanceForDoubtfulAccounts	403800	usd
CY2021Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Reserves And Accruals Allowance For Doubtful Accounts DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAllowanceForDoubtfulAccounts	56900	usd
CY2022Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Compensation And Benefits Share Based Compensation Cost DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost	869900	usd
CY2021Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Compensation And Benefits Share Based Compensation Cost DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost	610900	usd
CY2022Q4	us-gaap	Deferred Tax Assets Deferred Income DeferredTaxAssetsDeferredIncome	122100	usd
CY2021Q4	us-gaap	Deferred Tax Assets Deferred Income DeferredTaxAssetsDeferredIncome	0	usd
CY2022Q4	us-gaap	Deferred Tax Assets Other DeferredTaxAssetsOther	373100	usd
CY2021Q4	us-gaap	Deferred Tax Assets Other DeferredTaxAssetsOther	351500	usd
CY2022Q4	us-gaap	Deferred Tax Assets Gross DeferredTaxAssetsGross	39109118	usd
CY2021Q4	us-gaap	Deferred Tax Assets Gross DeferredTaxAssetsGross	35576360	usd
CY2022Q4	us-gaap	Deferred Tax Assets Valuation Allowance DeferredTaxAssetsValuationAllowance	37976018	usd
CY2021Q4	us-gaap	Deferred Tax Assets Valuation Allowance DeferredTaxAssetsValuationAllowance	33988760	usd
CY2022Q4	us-gaap	Deferred Tax Assets Net DeferredTaxAssetsNet	1133100	usd
CY2021Q4	us-gaap	Deferred Tax Assets Net DeferredTaxAssetsNet	1587600	usd
CY2022Q4	inuv	Deferred Tax Liabilities Intangible Assetsand Property Plantand Equipment DeferredTaxLiabilitiesIntangibleAssetsandPropertyPlantandEquipment	1242200	usd
CY2021Q4	inuv	Deferred Tax Liabilities Intangible Assetsand Property Plantand Equipment DeferredTaxLiabilitiesIntangibleAssetsandPropertyPlantandEquipment	1373300	usd
CY2022Q4	us-gaap	Deferred Tax Liabilities Other DeferredTaxLiabilitiesOther	-2100	usd
CY2021Q4	us-gaap	Deferred Tax Liabilities Other DeferredTaxLiabilitiesOther	321300	usd
CY2022Q4	us-gaap	Deferred Income Tax Liabilities DeferredIncomeTaxLiabilities	1240100	usd
CY2021Q4	us-gaap	Deferred Income Tax Liabilities DeferredIncomeTaxLiabilities	1694600	usd
CY2022Q4	us-gaap	Deferred Tax Liabilities DeferredTaxLiabilities	107000	usd
CY2021Q4	us-gaap	Deferred Tax Liabilities DeferredTaxLiabilities	107000	usd
CY2022Q4	us-gaap	Operating Loss Carryforwards OperatingLossCarryforwards	101260617	usd
CY2022Q4	us-gaap	Deferred Tax Assets Operating Loss Carryforwards Not Subject To Expiration DeferredTaxAssetsOperatingLossCarryforwardsNotSubjectToExpiration	22500000	usd
CY2022Q4	us-gaap	Deferred Tax Liabilities DeferredTaxLiabilities	107000	usd
CY2022	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Award Vesting Period1 ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1	P3Y
CY2022	us-gaap	Share Based Compensation ShareBasedCompensation	2350314	usd
CY2021	us-gaap	Share Based Compensation ShareBasedCompensation	2179254	usd
CY2022Q4	us-gaap	Employee Service Share Based Compensation Nonvested Awards Total Compensation Cost Not Yet Recognized EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized	2323398	usd
CY2022	us-gaap	Employee Service Share Based Compensation Nonvested Awards Total Compensation Cost Not Yet Recognized Period For Recognition1 EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1	P1Y
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber	100000	shares
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Nonvested Number ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber	4913339	shares
CY2022Q4	inuv	Options And Rsas Exercised OptionsAndRsasExercised	4560799	shares
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Number Of Shares Available For Grant ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant	14975862	shares
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Number Of Shares Authorized ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized	24550000	shares
CY2021Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber	1500	shares
CY2021Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice	0.56
CY2022	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	100000	shares
CY2022	us-gaap	Share Based Compensation Arrangements By Share Based Payment Award Options Grants In Period Weighted Average Exercise Price ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice	0.52
CY2022	us-gaap	Stock Issued During Period Shares Stock Options Exercised StockIssuedDuringPeriodSharesStockOptionsExercised	0	shares
CY2022	us-gaap	Share Based Compensation Arrangements By Share Based Payment Award Options Exercises In Period Weighted Average Exercise Price ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice	0
CY2022	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod	1500	shares
CY2022	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice	0.56
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber	100000	shares
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice	0.52
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Exercisable Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber	0	shares
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Exercisable Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice	0
CY2022	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Dividend Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate	0
CY2021Q1	us-gaap	Sale Of Stock Consideration Received On Transaction SaleOfStockConsiderationReceivedOnTransaction	8000000	usd
CY2021Q1	us-gaap	Sale Of Stock Consideration Received On Transaction SaleOfStockConsiderationReceivedOnTransaction	6250000	usd
CY2021Q3	inuv	Class Of Warrant Or Right Granted In Period ClassOfWarrantOrRightGrantedInPeriod	300000	shares
CY2021Q3	us-gaap	Warrants And Rights Outstanding WarrantsAndRightsOutstanding	149551	usd
CY2021Q3	us-gaap	Warrants And Rights Outstanding Term WarrantsAndRightsOutstandingTerm	P7Y
CY2022Q3	inuv	Class Of Warrant Or Right Vested ClassOfWarrantOrRightVested	85862	shares
CY2022	us-gaap	Fair Value Adjustment Of Warrants FairValueAdjustmentOfWarrants	33000	usd
CY2022	us-gaap	Defined Contribution Plan Maximum Annual Contributions Per Employee Percent DefinedContributionPlanMaximumAnnualContributionsPerEmployeePercent	0.04
CY2022	us-gaap	Defined Contribution Plan Employer Discretionary Contribution Amount DefinedContributionPlanEmployerDiscretionaryContributionAmount	292825	usd
CY2021	us-gaap	Defined Contribution Plan Employer Discretionary Contribution Amount DefinedContributionPlanEmployerDiscretionaryContributionAmount	260540	usd
CY2022Q4	us-gaap	Operating Lease Right Of Use Asset OperatingLeaseRightOfUseAsset	310162	usd
CY2022Q4	us-gaap	Finance Lease Right Of Use Asset FinanceLeaseRightOfUseAsset	168750	usd
CY2021Q4	us-gaap	Operating Lease Right Of Use Asset OperatingLeaseRightOfUseAsset	641306	usd
CY2021Q4	us-gaap	Finance Lease Right Of Use Asset FinanceLeaseRightOfUseAsset	201902	usd
CY2022	us-gaap	Finance Lease Right Of Use Asset Amortization FinanceLeaseRightOfUseAssetAmortization	103926	usd
CY2021	us-gaap	Finance Lease Right Of Use Asset Amortization FinanceLeaseRightOfUseAssetAmortization	322747	usd
CY2022	us-gaap	Operating Lease Payments OperatingLeasePayments	427565	usd
CY2022Q4	us-gaap	Operating Lease Weighted Average Remaining Lease Term1 OperatingLeaseWeightedAverageRemainingLeaseTerm1	P2Y11M19D
CY2022Q4	us-gaap	Operating Lease Weighted Average Discount Rate Percent OperatingLeaseWeightedAverageDiscountRatePercent	0.0625
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due Next Rolling Twelve Months LesseeOperatingLeaseLiabilityPaymentsDueNextRollingTwelveMonths	303172	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due In Rolling Year Two LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearTwo	16236	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due In Rolling Year Three LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearThree	5251	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due In Rolling Year Four LesseeOperatingLeaseLiabilityPaymentsDueInRollingYearFour	1590	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due LesseeOperatingLeaseLiabilityPaymentsDue	326249	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Undiscounted Excess Amount LesseeOperatingLeaseLiabilityUndiscountedExcessAmount	14848	usd
CY2022Q4	us-gaap	Operating Lease Liability OperatingLeaseLiability	311401	usd
CY2022	inuv	Finance Lease Payments FinanceLeasePayments	146586	usd
CY2022Q4	us-gaap	Finance Lease Weighted Average Remaining Lease Term1 FinanceLeaseWeightedAverageRemainingLeaseTerm1	P2Y
CY2022Q4	us-gaap	Finance Lease Weighted Average Discount Rate Percent FinanceLeaseWeightedAverageDiscountRatePercent	0.0625
CY2022Q4	us-gaap	Finance Lease Liability Payments Due Next Twelve Months FinanceLeaseLiabilityPaymentsDueNextTwelveMonths	105655	usd
CY2022Q4	us-gaap	Finance Lease Liability Payments Due Year Two FinanceLeaseLiabilityPaymentsDueYearTwo	56180	usd
CY2022Q4	us-gaap	Finance Lease Liability Payments Due Year Three FinanceLeaseLiabilityPaymentsDueYearThree	18491	usd
CY2022Q4	us-gaap	Finance Lease Liability Payments Due FinanceLeaseLiabilityPaymentsDue	180326	usd
CY2022Q4	us-gaap	Finance Lease Liability Undiscounted Excess Amount FinanceLeaseLiabilityUndiscountedExcessAmount	8726	usd
CY2022Q4	us-gaap	Finance Lease Liability FinanceLeaseLiability	171600	usd
CY2022Q4	inuv	Marketable Securities Related Party MarketableSecuritiesRelatedParty	2189590	usd
CY2021Q4	inuv	Marketable Securities Related Party MarketableSecuritiesRelatedParty	2787491	usd
CY2022	us-gaap	Revenue From Related Parties RevenueFromRelatedParties	18300000	usd
CY2021	us-gaap	Revenue From Related Parties RevenueFromRelatedParties	5700000	usd
CY2022Q4	us-gaap	Accounts Receivable Related Parties AccountsReceivableRelatedParties	6700000	usd

Files In Submission

Name	View Source	Status
FilingSummary.xml	Edgar Link	unprocessable
inuv-20221231_def.xml	Edgar Link	unprocessable
0000829323-23-000010-index-headers.html	Edgar Link	pending
0000829323-23-000010-index.html	Edgar Link	pending
0000829323-23-000010.txt	Edgar Link	pending
0000829323-23-000010-xbrl.zip	Edgar Link	pending
a231auditorconsent.htm	Edgar Link	pending
ex-311x4q22.htm	Edgar Link	pending
ex-312x4q22.htm	Edgar Link	pending
ex-321x4q22.htm	Edgar Link	pending
ex-322x4q22.htm	Edgar Link	pending
Financial_Report.xlsx	Edgar Link	pending
inuv-20221231.htm	Edgar Link	pending
inuv-20221231.xsd	Edgar Link	pending
inuv-20221231_g1.jpg	Edgar Link	pending
MetaLinks.json	Edgar Link	pending
R1.htm	Edgar Link	pending
R10.htm	Edgar Link	pending
R11.htm	Edgar Link	pending
R12.htm	Edgar Link	pending
R13.htm	Edgar Link	pending
R14.htm	Edgar Link	pending
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R16.htm	Edgar Link	pending
R17.htm	Edgar Link	pending
R18.htm	Edgar Link	pending
R19.htm	Edgar Link	pending
R2.htm	Edgar Link	pending
inuv-20221231_lab.xml	Edgar Link	unprocessable
inuv-20221231_pre.xml	Edgar Link	unprocessable
inuv-20221231_htm.xml	Edgar Link	completed
R20.htm	Edgar Link	pending
R21.htm	Edgar Link	pending
R22.htm	Edgar Link	pending
R23.htm	Edgar Link	pending
R24.htm	Edgar Link	pending
R25.htm	Edgar Link	pending
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R27.htm	Edgar Link	pending
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R3.htm	Edgar Link	pending
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R4.htm	Edgar Link	pending
R40.htm	Edgar Link	pending
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R42.htm	Edgar Link	pending
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R44.htm	Edgar Link	pending
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R48.htm	Edgar Link	pending
R49.htm	Edgar Link	pending
R5.htm	Edgar Link	pending
R50.htm	Edgar Link	pending
R51.htm	Edgar Link	pending
R52.htm	Edgar Link	pending
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R64.htm	Edgar Link	pending
R7.htm	Edgar Link	pending
R8.htm	Edgar Link	pending
R9.htm	Edgar Link	pending
report.css	Edgar Link	pending
Show.js	Edgar Link	pending
inuv-20221231_cal.xml	Edgar Link	unprocessable

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$INUV
Inuvo, Inc. Stock $inuv

2023 Q1 Form 10-K Financial Statement

#000082932323000010 Filed on March 10, 2023

Income Statement

Balance Sheet

Cashflow Statement

Facts In Submission

Files In Submission

$INUV Inuvo, Inc. Stock $inuv

2023 Q1 Form 10-K Financial Statement

#000082932323000010 Filed on March 10, 2023

Income Statement

Balance Sheet

Cashflow Statement

Facts In Submission

Files In Submission

$INUV
Inuvo, Inc. Stock $inuv