$PRPL
Purple Innovation, Inc. Stock $prpl

$prpl Overview Financials Valuation SEC Filings Company Website

2022 Q4 Form 10-K Financial Statement

#000121390023021852 Filed on March 22, 2023

Income Statement

Concept	2022 Q4	2022	2021
Revenue	$145.1M	$575.7M	$726.2M
YoY Change	-22.16%	-20.73%	11.99%
Cost Of Revenue	$94.39M	$365.1M	$431.3M
YoY Change	-22.47%	-15.34%	25.58%
Gross Profit	$50.73M	$210.6M	$295.0M
YoY Change	-21.57%	-28.61%	-3.32%
Gross Profit Margin	34.96%	36.58%	40.62%
Selling, General & Admin	$58.92M	$242.1M	$311.4M
YoY Change	-37.53%	-22.25%	36.63%
% of Gross Profit	116.14%	114.96%	105.56%
Research & Development	$2.937M	$8.755M	$6.939M
YoY Change	94.63%	26.17%	15.65%
% of Gross Profit	5.79%	4.16%	2.35%
Depreciation & Amortization	$5.282M	$17.49M	$9.473M
YoY Change	69.4%	84.6%	19.91%
% of Gross Profit	10.41%	8.3%	3.21%
Operating Expenses	$61.85M	$250.8M	$318.3M
YoY Change	-35.44%	-21.2%	36.15%
Operating Profit	-$11.12M	-$40.26M	-$23.35M
YoY Change	-64.27%	72.43%	-132.75%
Interest Expense	-$967.0K	$807.0K	$22.18M
YoY Change	-124.53%	-96.36%	-107.28%
% of Operating Profit
Other Income/Expense, Net	$161.4M	$162.4M	$3.822M
YoY Change	4923.5%	4148.9%	-111.18%
Pretax Income	$149.3M	$122.9M	$2.654M
YoY Change	-722.69%	4532.14%	-100.97%
Income Tax	$219.5M	$212.9M	-$1.217M
% Of Pretax Income	146.99%	173.15%	-45.86%
Net Earnings	-$70.13M	-$89.69M	$4.031M
YoY Change	225.53%	-2324.98%	-101.7%
Net Earnings / Revenue	-48.32%	-15.58%	0.56%
Basic Earnings Per Share		-$1.10	$0.06
Diluted Earnings Per Share	-$0.77	-$1.10	$59.89K
COMMON SHARES
Basic Shares Outstanding		81.78M shares	65.93M shares
Diluted Shares Outstanding		81.78M shares	67.30M shares

Balance Sheet

Concept	2022 Q4	2022	2021
SHORT-TERM ASSETS
Cash & Short-Term Investments	$41.75M	$41.75M	$91.62M
YoY Change	-54.42%	-54.42%	-25.52%
Cash & Equivalents	$41.75M	$41.75M	$91.62M
Short-Term Investments
Other Short-Term Assets	$11.94M	$11.94M	$13.77M
YoY Change	-13.28%	-13.28%	21.82%
Inventory	$73.20M	$73.20M	$98.69M
Prepaid Expenses	$7.821M
Receivables	$34.57M	$34.57M	$25.43M
Other Receivables	$0.00	$0.00	$0.00
Total Short-Term Assets	$161.5M	$161.5M	$229.5M
YoY Change	-29.65%	-29.65%	0.18%
LONG-TERM ASSETS
Property, Plant & Equipment	$239.2M	$239.2M	$180.7M
YoY Change	32.42%	32.42%	75.56%
Goodwill	$4.897M
YoY Change
Intangibles	$26.22M
YoY Change	98.58%
Long-Term Investments
YoY Change
Other Assets	$1.546M	$1.546M	$219.1M
YoY Change	-99.29%	-99.29%	2.97%
Total Long-Term Assets	$271.9M	$271.9M	$413.0M
YoY Change	-34.16%	-34.16%	26.83%
TOTAL ASSETS
Total Short-Term Assets	$161.5M	$161.5M	$229.5M
Total Long-Term Assets	$271.9M	$271.9M	$413.0M
Total Assets	$433.3M	$433.3M	$642.5M
YoY Change	-32.55%	-32.55%	15.82%
SHORT-TERM LIABILITIES
YoY Change
Accounts Payable	$46.44M	$46.44M	$79.75M
YoY Change	-41.77%	-41.77%	14.59%
Accrued Expenses	$38.29M	$38.29M	$47.70M
YoY Change	-19.73%	-19.73%	-8.45%
Deferred Revenue
YoY Change
Short-Term Debt	$0.00	$0.00	$0.00
YoY Change
Long-Term Debt Due	$0.00	$0.00	$2.297M
YoY Change	-100.0%	-100.0%	14.85%
Total Short-Term Liabilities	$99.42M	$99.42M	$142.0M
YoY Change	-29.99%	-29.99%	7.42%
LONG-TERM LIABILITIES
Long-Term Debt	$21.55M	$21.55M	$94.11M
YoY Change	-77.1%	-77.1%	127.33%
Other Long-Term Liabilities	$133.5M	$133.5M	$259.8M
YoY Change	-48.62%	-48.62%	-17.15%
Total Long-Term Liabilities	$155.0M	$155.0M	$353.9M
YoY Change	-56.2%	-56.2%	-0.31%
TOTAL LIABILITIES
Total Short-Term Liabilities	$99.42M	$99.42M	$142.0M
Total Long-Term Liabilities	$155.0M	$155.0M	$353.9M
Total Liabilities	$255.4M	$255.4M	$496.7M
YoY Change	-48.59%	-48.59%	1.89%
SHAREHOLDERS EQUITY
Retained Earnings	-$351.5M
YoY Change	34.26%
Common Stock	$9.000K
YoY Change	28.57%
Preferred Stock
YoY Change
Treasury Stock (at cost)
YoY Change
Treasury Stock Shares
Shareholders Equity	$178.0M	$178.0M	$145.8M
YoY Change
Total Liabilities & Shareholders Equity	$433.3M	$433.3M	$642.5M
YoY Change	-32.55%	-32.55%	15.82%

Cashflow Statement

Concept	2022 Q4	2022	2021
OPERATING ACTIVITIES
Net Income	-$70.13M	-$89.69M	$4.031M
YoY Change	225.53%	-2324.98%	-101.7%
Depreciation, Depletion And Amortization	$5.282M	$17.49M	$9.473M
YoY Change	69.4%	84.6%	19.91%
Cash From Operating Activities	$1.701M	-$28.77M	-$30.90M
YoY Change	-105.48%	-6.89%	-138.03%
INVESTING ACTIVITIES
Capital Expenditures	$4.102M	$38.16M	-$57.06M
YoY Change	-126.36%	-166.88%	45.78%
Acquisitions		-$3.660M
YoY Change
Other Investing Activities	$12.00K	$3.660M
YoY Change
Cash From Investing Activities	-$4.090M	-$34.50M	-$57.06M
YoY Change	-73.72%	-39.53%	45.78%
FINANCING ACTIVITIES
Cash Dividend Paid		$100.0K
YoY Change
Common Stock Issuance & Retirement, Net	$5.344M	$98.38M	$1.534M
YoY Change	1321.28%	6313.04%	-96.83%
Debt Paid & Issued, Net
YoY Change
Cash From Financing Activities	-15.00M	13.41M	56.62M
YoY Change	-127.47%	-76.31%	19.56%
NET CHANGE
Cash From Operating Activities	1.701M	-28.77M	-30.90M
Cash From Investing Activities	-4.090M	-34.50M	-57.06M
Cash From Financing Activities	-15.00M	13.41M	56.62M
Net Change In Cash	-17.39M	-49.86M	-31.34M
YoY Change	-317.36%	59.11%	-135.02%
FREE CASH FLOW
Cash From Operating Activities	$1.701M	-$28.77M	-$30.90M
Capital Expenditures	$4.102M	$38.16M	-$57.06M
Free Cash Flow	-$2.401M	-$66.93M	$26.16M
YoY Change	-84.48%	-355.9%	-78.28%

Facts In Submission

Frame	Concept Type	Concept / XBRL Key	Value	Unit
CY2022Q4	prpl	Warrant Liabilities WarrantLiabilities		usd
CY2021	us-gaap	Proceeds From Issuance Or Sale Of Equity ProceedsFromIssuanceOrSaleOfEquity		usd
CY2022	prpl	Noncash Leasehold Improvements NoncashLeaseholdImprovements		usd
CY2022	dei	Document Type DocumentType	10-K
CY2022	dei	Document Annual Report DocumentAnnualReport	true
CY2022	dei	Document Period End Date DocumentPeriodEndDate	2022-12-31
CY2022	dei	Current Fiscal Year End Date CurrentFiscalYearEndDate	--12-31
CY2022	dei	Document Fiscal Year Focus DocumentFiscalYearFocus	2022
CY2022	dei	Document Transition Report DocumentTransitionReport	false
CY2022	dei	Entity File Number EntityFileNumber	001-37523
CY2022	dei	Entity Registrant Name EntityRegistrantName	PURPLE INNOVATION, INC.
CY2022	dei	Entity Incorporation State Country Code EntityIncorporationStateCountryCode	DE
CY2022	dei	Entity Tax Identification Number EntityTaxIdentificationNumber	47-4078206
CY2022	dei	Entity Address Address Line1 EntityAddressAddressLine1	4100 NORTH CHAPEL RIDGE ROAD
CY2022	dei	Entity Address Address Line2 EntityAddressAddressLine2	SUITE 200
CY2022	dei	Entity Address City Or Town EntityAddressCityOrTown	LEHI
CY2022	dei	Entity Address Postal Zip Code EntityAddressPostalZipCode	84043
CY2022	dei	City Area Code CityAreaCode	(801)
CY2022	dei	Local Phone Number LocalPhoneNumber	756-2600
CY2022	dei	Security12b Title Security12bTitle	Class A Common Stock, par value $0.0001 per share
CY2022	dei	Trading Symbol TradingSymbol	PRPL
CY2022	dei	Security Exchange Name SecurityExchangeName	NASDAQ
CY2022	dei	Entity Well Known Seasoned Issuer EntityWellKnownSeasonedIssuer	No
CY2022	dei	Entity Voluntary Filers EntityVoluntaryFilers	No
CY2022	dei	Entity Current Reporting Status EntityCurrentReportingStatus	Yes
CY2022	dei	Entity Interactive Data Current EntityInteractiveDataCurrent	Yes
CY2022	dei	Entity Filer Category EntityFilerCategory	Accelerated Filer
CY2022	dei	Entity Small Business EntitySmallBusiness	true
CY2022	dei	Entity Emerging Growth Company EntityEmergingGrowthCompany	false
CY2022	dei	Icfr Auditor Attestation Flag IcfrAuditorAttestationFlag	true
CY2022	dei	Entity Shell Company EntityShellCompany	false
CY2022Q2	dei	Entity Public Float EntityPublicFloat	127900000	usd
CY2022	dei	Auditor Firm AuditorFirmId	243
CY2022	dei	Auditor Name AuditorName	BDO USA, LLP
CY2022	dei	Auditor Location AuditorLocation	Salt Lake City, Utah
CY2022Q4	us-gaap	Cash And Cash Equivalents At Carrying Value CashAndCashEquivalentsAtCarryingValue	41754000	usd
CY2021Q4	us-gaap	Cash And Cash Equivalents At Carrying Value CashAndCashEquivalentsAtCarryingValue	91616000	usd
CY2022Q4	us-gaap	Accounts Receivable Net Current AccountsReceivableNetCurrent	34566000	usd
CY2021Q4	us-gaap	Accounts Receivable Net Current AccountsReceivableNetCurrent	25430000	usd
CY2022Q4	us-gaap	Inventory Net InventoryNet	73197000	usd
CY2021Q4	us-gaap	Inventory Net InventoryNet	98690000	usd
CY2022Q4	us-gaap	Prepaid Expense Current PrepaidExpenseCurrent	7821000	usd
CY2021Q4	us-gaap	Prepaid Expense Current PrepaidExpenseCurrent	8064000	usd
CY2022Q4	us-gaap	Other Assets Current OtherAssetsCurrent	4117000	usd
CY2021Q4	us-gaap	Other Assets Current OtherAssetsCurrent	5702000	usd
CY2022Q4	us-gaap	Assets Current AssetsCurrent	161455000	usd
CY2021Q4	us-gaap	Assets Current AssetsCurrent	229502000	usd
CY2022Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	136673000	usd
CY2021Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	112614000	usd
CY2022Q4	us-gaap	Operating Lease Right Of Use Asset OperatingLeaseRightOfUseAsset	102541000	usd
CY2021Q4	us-gaap	Operating Lease Right Of Use Asset OperatingLeaseRightOfUseAsset	68037000	usd
CY2022Q4	us-gaap	Goodwill Goodwill	4897000	usd
CY2022Q4	us-gaap	Intangible Assets Net Excluding Goodwill IntangibleAssetsNetExcludingGoodwill	26221000	usd
CY2021Q4	us-gaap	Intangible Assets Net Excluding Goodwill IntangibleAssetsNetExcludingGoodwill	13204000	usd
CY2021Q4	us-gaap	Deferred Income Tax Assets Net DeferredIncomeTaxAssetsNet	217791000	usd
CY2022Q4	us-gaap	Other Assets Noncurrent OtherAssetsNoncurrent	1546000	usd
CY2021Q4	us-gaap	Other Assets Noncurrent OtherAssetsNoncurrent	1322000	usd
CY2022Q4	us-gaap	Assets Assets	433333000	usd
CY2021Q4	us-gaap	Assets Assets	642470000	usd
CY2022Q4	us-gaap	Accounts Payable Current AccountsPayableCurrent	46441000	usd
CY2021Q4	us-gaap	Accounts Payable Current AccountsPayableCurrent	79752000	usd
CY2022Q4	prpl	Accrued Sales Returns Current AccruedSalesReturnsCurrent	5107000	usd
CY2021Q4	prpl	Accrued Sales Returns Current AccruedSalesReturnsCurrent	7116000	usd
CY2022Q4	us-gaap	Employee Related Liabilities Current EmployeeRelatedLiabilitiesCurrent	6691000	usd
CY2021Q4	us-gaap	Employee Related Liabilities Current EmployeeRelatedLiabilitiesCurrent	8928000	usd
CY2022Q4	us-gaap	Customer Advances Current CustomerAdvancesCurrent	4452000	usd
CY2021Q4	us-gaap	Customer Advances Current CustomerAdvancesCurrent	10854000	usd
CY2022Q4	us-gaap	Sales And Excise Tax Payable Current SalesAndExciseTaxPayableCurrent	2978000	usd
CY2021Q4	us-gaap	Sales And Excise Tax Payable Current SalesAndExciseTaxPayableCurrent	4672000	usd
CY2022Q4	us-gaap	Accounts Payable And Other Accrued Liabilities Current AccountsPayableAndOtherAccruedLiabilitiesCurrent	9804000	usd
CY2021Q4	us-gaap	Accounts Payable And Other Accrued Liabilities Current AccountsPayableAndOtherAccruedLiabilitiesCurrent	10169000	usd
CY2022Q4	us-gaap	Operating Lease Liability Current OperatingLeaseLiabilityCurrent	13708000	usd
CY2021Q4	us-gaap	Operating Lease Liability Current OperatingLeaseLiabilityCurrent	7053000	usd
CY2022Q4	us-gaap	Other Liabilities Current OtherLiabilitiesCurrent	8130000	usd
CY2021Q4	us-gaap	Other Liabilities Current OtherLiabilitiesCurrent	13470000	usd
CY2022Q4	us-gaap	Liabilities Current LiabilitiesCurrent	97311000	usd
CY2021Q4	us-gaap	Liabilities Current LiabilitiesCurrent	142014000	usd
CY2022Q4	us-gaap	Long Term Debt And Capital Lease Obligations Including Current Maturities LongTermDebtAndCapitalLeaseObligationsIncludingCurrentMaturities	23657000	usd
CY2021Q4	us-gaap	Long Term Debt And Capital Lease Obligations Including Current Maturities LongTermDebtAndCapitalLeaseObligationsIncludingCurrentMaturities	94113000	usd
CY2022Q4	us-gaap	Operating Lease Liability Noncurrent OperatingLeaseLiabilityNoncurrent	115599000	usd
CY2021Q4	us-gaap	Operating Lease Liability Noncurrent OperatingLeaseLiabilityNoncurrent	81159000	usd
CY2021Q4	prpl	Warrant Liabilities WarrantLiabilities	4343000	usd
CY2021Q4	prpl	Tax Receivable Agreement Liability TaxReceivableAgreementLiability	162239000	usd
CY2022Q4	us-gaap	Other Liabilities Noncurrent OtherLiabilitiesNoncurrent	17876000	usd
CY2021Q4	us-gaap	Other Liabilities Noncurrent OtherLiabilitiesNoncurrent	12061000	usd
CY2022Q4	us-gaap	Liabilities Liabilities	254443000	usd
CY2021Q4	us-gaap	Liabilities Liabilities	495929000	usd
CY2022Q4	us-gaap	Common Stock Value CommonStockValue	9000	usd
CY2021Q4	us-gaap	Common Stock Value CommonStockValue	7000	usd
CY2022Q4	us-gaap	Additional Paid In Capital AdditionalPaidInCapital	529466000	usd
CY2021Q4	us-gaap	Additional Paid In Capital AdditionalPaidInCapital	407591000	usd
CY2022Q4	us-gaap	Retained Earnings Accumulated Deficit RetainedEarningsAccumulatedDeficit	-351514000	usd
CY2021Q4	us-gaap	Retained Earnings Accumulated Deficit RetainedEarningsAccumulatedDeficit	-261825000	usd
CY2022Q4	us-gaap	Stockholders Equity StockholdersEquity	177961000	usd
CY2021Q4	us-gaap	Stockholders Equity StockholdersEquity	145773000	usd
CY2022Q4	us-gaap	Minority Interest MinorityInterest	929000	usd
CY2021Q4	us-gaap	Minority Interest MinorityInterest	768000	usd
CY2022Q4	us-gaap	Stockholders Equity Including Portion Attributable To Noncontrolling Interest StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest	178890000	usd
CY2021Q4	us-gaap	Stockholders Equity Including Portion Attributable To Noncontrolling Interest StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest	146541000	usd
CY2022Q4	us-gaap	Liabilities And Stockholders Equity LiabilitiesAndStockholdersEquity	433333000	usd
CY2021Q4	us-gaap	Liabilities And Stockholders Equity LiabilitiesAndStockholdersEquity	642470000	usd
CY2022	us-gaap	Revenues Revenues	575692000	usd
CY2021	us-gaap	Revenues Revenues	726227000	usd
CY2020	us-gaap	Revenues Revenues	648471000	usd
CY2022	us-gaap	Cost Of Revenue CostOfRevenue	365110000	usd
CY2021	us-gaap	Cost Of Revenue CostOfRevenue	431253000	usd
CY2020	us-gaap	Cost Of Revenue CostOfRevenue	343374000	usd
CY2022	us-gaap	Gross Profit GrossProfit	210582000	usd
CY2021	us-gaap	Gross Profit GrossProfit	294974000	usd
CY2020	us-gaap	Gross Profit GrossProfit	305097000	usd
CY2022	us-gaap	Selling And Marketing Expense SellingAndMarketingExpense	165388000	usd
CY2021	us-gaap	Selling And Marketing Expense SellingAndMarketingExpense	239290000	usd
CY2020	us-gaap	Selling And Marketing Expense SellingAndMarketingExpense	187991000	usd
CY2022	us-gaap	General And Administrative Expense GeneralAndAdministrativeExpense	76702000	usd
CY2021	us-gaap	General And Administrative Expense GeneralAndAdministrativeExpense	72095000	usd
CY2020	us-gaap	General And Administrative Expense GeneralAndAdministrativeExpense	39925000	usd
CY2022	us-gaap	Research And Development Expense ResearchAndDevelopmentExpense	8755000	usd
CY2021	us-gaap	Research And Development Expense ResearchAndDevelopmentExpense	6939000	usd
CY2020	us-gaap	Research And Development Expense ResearchAndDevelopmentExpense	5955000	usd
CY2022	us-gaap	Operating Expenses OperatingExpenses	250845000	usd
CY2021	us-gaap	Operating Expenses OperatingExpenses	318324000	usd
CY2020	us-gaap	Operating Expenses OperatingExpenses	233871000	usd
CY2022	us-gaap	Operating Income Loss OperatingIncomeLoss	-40263000	usd
CY2021	us-gaap	Operating Income Loss OperatingIncomeLoss	-23350000	usd
CY2020	us-gaap	Operating Income Loss OperatingIncomeLoss	71226000	usd
CY2022	us-gaap	Interest Expense InterestExpense	3536000	usd
CY2021	us-gaap	Interest Expense InterestExpense	1872000	usd
CY2020	us-gaap	Interest Expense InterestExpense	4654000	usd
CY2022	us-gaap	Other Income OtherIncome	423000	usd
CY2021	us-gaap	Other Income OtherIncome	-194000	usd
CY2020	us-gaap	Other Income OtherIncome	-91000	usd
CY2020	us-gaap	Gains Losses On Extinguishment Of Debt GainsLossesOnExtinguishmentOfDebt	-5782000	usd
CY2022	us-gaap	Fair Value Adjustment Of Warrants FairValueAdjustmentOfWarrants	-4343000	usd
CY2021	us-gaap	Fair Value Adjustment Of Warrants FairValueAdjustmentOfWarrants	-24054000	usd
CY2020	us-gaap	Fair Value Adjustment Of Warrants FairValueAdjustmentOfWarrants	300073000	usd
CY2022	prpl	Tax Receivable Agreement Expense TaxReceivableAgreementExpense	-161970000	usd
CY2021	prpl	Tax Receivable Agreement Expense TaxReceivableAgreementExpense	-4016000	usd
CY2020	prpl	Tax Receivable Agreement Expense TaxReceivableAgreementExpense	34155000	usd
CY2022	us-gaap	Other Nonoperating Income Expense OtherNonoperatingIncomeExpense	163200000	usd
CY2021	us-gaap	Other Nonoperating Income Expense OtherNonoperatingIncomeExpense	26004000	usd
CY2020	us-gaap	Other Nonoperating Income Expense OtherNonoperatingIncomeExpense	-344755000	usd
CY2022	us-gaap	Income Loss From Continuing Operations Before Interest Expense Interest Income Income Taxes Extraordinary Items Noncontrolling Interests Net IncomeLossFromContinuingOperationsBeforeInterestExpenseInterestIncomeIncomeTaxesExtraordinaryItemsNoncontrollingInterestsNet	122937000	usd
CY2021	us-gaap	Income Loss From Continuing Operations Before Interest Expense Interest Income Income Taxes Extraordinary Items Noncontrolling Interests Net IncomeLossFromContinuingOperationsBeforeInterestExpenseInterestIncomeIncomeTaxesExtraordinaryItemsNoncontrollingInterestsNet	2654000	usd
CY2020	us-gaap	Income Loss From Continuing Operations Before Interest Expense Interest Income Income Taxes Extraordinary Items Noncontrolling Interests Net IncomeLossFromContinuingOperationsBeforeInterestExpenseInterestIncomeIncomeTaxesExtraordinaryItemsNoncontrollingInterestsNet	-273529000	usd
CY2022	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	212864000	usd
CY2021	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	-1217000	usd
CY2020	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	-43749000	usd
CY2022	us-gaap	Profit Loss ProfitLoss	-89927000	usd
CY2021	us-gaap	Profit Loss ProfitLoss	3871000	usd
CY2020	us-gaap	Profit Loss ProfitLoss	-229780000	usd
CY2022	us-gaap	Net Income Loss Attributable To Noncontrolling Interest NetIncomeLossAttributableToNoncontrollingInterest	-238000	usd
CY2021	us-gaap	Net Income Loss Attributable To Noncontrolling Interest NetIncomeLossAttributableToNoncontrollingInterest	-160000	usd
CY2020	us-gaap	Net Income Loss Attributable To Noncontrolling Interest NetIncomeLossAttributableToNoncontrollingInterest	7087000	usd
CY2022	us-gaap	Net Income Loss NetIncomeLoss	-89689000	usd
CY2021	us-gaap	Net Income Loss NetIncomeLoss	4031000	usd
CY2020	us-gaap	Net Income Loss NetIncomeLoss	-236867000	usd
CY2022	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	-1.1
CY2021	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	0.06
CY2020	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	-6.04
CY2022	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-1.1
CY2021	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-0.3
CY2020	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-6.04
CY2022	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	81779000	shares
CY2021	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	65928000	shares
CY2020	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	39219000	shares
CY2022	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	81779000	shares
CY2021	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	67302000	shares
CY2020	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	39219000	shares
CY2019Q4	us-gaap	Stockholders Equity Including Portion Attributable To Noncontrolling Interest StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest	-28540000	usd
CY2020	us-gaap	Profit Loss ProfitLoss	-229780000	usd
CY2020	us-gaap	Stock Issued During Period Value Share Based Compensation StockIssuedDuringPeriodValueShareBasedCompensation	2185000	usd
CY2020	prpl	Exercise Of Warrants ExerciseOfWarrants	218114000	usd
CY2020	prpl	Exercise Of Incremental Loan Warrants ExerciseOfIncrementalLoanWarrants	81040000	usd
CY2020	us-gaap	Stock Issued During Period Value Stock Options Exercised StockIssuedDuringPeriodValueStockOptionsExercised	2007000	usd
CY2020	prpl	Stock Issued During Period Tax Receivable Agreement Liability StockIssuedDuringPeriodTaxReceivableAgreementLiability	-137314000	usd
CY2020	prpl	Stock Issue During Period Deferred Income Taxes StockIssueDuringPeriodDeferredIncomeTaxes	165676000	usd
CY2020	prpl	Stock Issued During Period Tax Distribution StockIssuedDuringPeriodTaxDistribution	-5847000	usd
CY2020Q4	us-gaap	Stockholders Equity Including Portion Attributable To Noncontrolling Interest StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest	67541000	usd
CY2021	us-gaap	Profit Loss ProfitLoss	3871000	usd
CY2021	us-gaap	Stock Issued During Period Value Share Based Compensation StockIssuedDuringPeriodValueShareBasedCompensation	3366000	usd
CY2021	prpl	Exercise Of Warrants ExerciseOfWarrants	64427000	usd
CY2021	us-gaap	Stock Issued During Period Value Stock Options Exercised StockIssuedDuringPeriodValueStockOptionsExercised	1418000	usd
CY2021	prpl	Stock Issued During Period Tax Receivable Agreement Liability StockIssuedDuringPeriodTaxReceivableAgreementLiability	-760000	usd
CY2021	prpl	Stock Issue During Period Deferred Income Taxes StockIssueDuringPeriodDeferredIncomeTaxes	2937000	usd
CY2021	prpl	Stock Issued During Period Tax Distribution StockIssuedDuringPeriodTaxDistribution	-401000	usd
CY2021	prpl	Inno Hold Indemnification Payment InnoHoldIndemnificationPayment	4142000	usd
CY2021Q4	us-gaap	Stockholders Equity Including Portion Attributable To Noncontrolling Interest StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest	146541000	usd
CY2022	us-gaap	Profit Loss ProfitLoss	-89927000	usd
CY2022	us-gaap	Stock Issued During Period Value Share Based Compensation StockIssuedDuringPeriodValueShareBasedCompensation	3366000	usd
CY2022	us-gaap	Stock Issued During Period Value Stock Options Exercised StockIssuedDuringPeriodValueStockOptionsExercised	166000	usd
CY2022	us-gaap	Stock Issued During Period Value New Issues StockIssuedDuringPeriodValueNewIssues	92866000	usd
CY2022	us-gaap	Stock Issued During Period Value Acquisitions StockIssuedDuringPeriodValueAcquisitions	26106000	usd
CY2022	prpl	Stock Issued During Period Tax Distribution StockIssuedDuringPeriodTaxDistribution	-228000	usd
CY2022Q4	us-gaap	Stockholders Equity Including Portion Attributable To Noncontrolling Interest StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest	178890000	usd
CY2022	us-gaap	Profit Loss ProfitLoss	-89927000	usd
CY2021	us-gaap	Profit Loss ProfitLoss	3871000	usd
CY2020	us-gaap	Profit Loss ProfitLoss	-229780000	usd
CY2022	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	17487000	usd
CY2021	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	9473000	usd
CY2020	us-gaap	Depreciation Depletion And Amortization DepreciationDepletionAndAmortization	7899000	usd
CY2022	prpl	Non Cash Interest NonCashInterest	1072000	usd
CY2021	prpl	Non Cash Interest NonCashInterest	517000	usd
CY2020	prpl	Non Cash Interest NonCashInterest	3105000	usd
CY2020	prpl	Paidinkind Interest PaidinkindInterest	6616000	usd
CY2020	us-gaap	Gains Losses On Extinguishment Of Debt GainsLossesOnExtinguishmentOfDebt	-5782000	usd
CY2022	us-gaap	Gain Loss On Sale Of Property Plant Equipment GainLossOnSaleOfPropertyPlantEquipment	-620000	usd
CY2022	prpl	Fair Value Warrant Liabilities FairValueWarrantLiabilities	-4343000	usd
CY2021	prpl	Fair Value Warrant Liabilities FairValueWarrantLiabilities	-24054000	usd
CY2020	prpl	Fair Value Warrant Liabilities FairValueWarrantLiabilities	300073000	usd
CY2022	us-gaap	Income Tax Credits And Adjustments IncomeTaxCreditsAndAdjustments	-161970000	usd
CY2021	us-gaap	Income Tax Credits And Adjustments IncomeTaxCreditsAndAdjustments	-4016000	usd
CY2020	us-gaap	Income Tax Credits And Adjustments IncomeTaxCreditsAndAdjustments	34155000	usd
CY2022	us-gaap	Share Based Compensation ShareBasedCompensation	3366000	usd
CY2021	us-gaap	Share Based Compensation ShareBasedCompensation	3366000	usd
CY2020	us-gaap	Share Based Compensation ShareBasedCompensation	2185000	usd
CY2022	us-gaap	Gains Losses On Extinguishment Of Debt Before Write Off Of Deferred Debt Issuance Cost GainsLossesOnExtinguishmentOfDebtBeforeWriteOffOfDeferredDebtIssuanceCost	1421000	usd
CY2022	us-gaap	Increase Decrease In Deferred Income Taxes IncreaseDecreaseInDeferredIncomeTaxes	-213548000	usd
CY2021	us-gaap	Increase Decrease In Deferred Income Taxes IncreaseDecreaseInDeferredIncomeTaxes	3608000	usd
CY2020	us-gaap	Increase Decrease In Deferred Income Taxes IncreaseDecreaseInDeferredIncomeTaxes	45812000	usd
CY2022	us-gaap	Increase Decrease In Accounts Receivable IncreaseDecreaseInAccountsReceivable	4112000	usd
CY2021	us-gaap	Increase Decrease In Accounts Receivable IncreaseDecreaseInAccountsReceivable	-3681000	usd
CY2020	us-gaap	Increase Decrease In Accounts Receivable IncreaseDecreaseInAccountsReceivable	419000	usd
CY2022	us-gaap	Deferred Income Tax Expense Benefit DeferredIncomeTaxExpenseBenefit	28956000	usd
CY2021	us-gaap	Deferred Income Tax Expense Benefit DeferredIncomeTaxExpenseBenefit	-32964000	usd
CY2020	us-gaap	Deferred Income Tax Expense Benefit DeferredIncomeTaxExpenseBenefit	-18098000	usd
CY2022	us-gaap	Increase Decrease In Prepaid Deferred Expense And Other Assets IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets	-1757000	usd
CY2021	us-gaap	Increase Decrease In Prepaid Deferred Expense And Other Assets IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets	-1744000	usd
CY2020	us-gaap	Increase Decrease In Prepaid Deferred Expense And Other Assets IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets	5047000	usd
CY2022	us-gaap	Increase Decrease In Other Operating Liabilities IncreaseDecreaseInOtherOperatingLiabilities	7709000	usd
CY2021	us-gaap	Increase Decrease In Other Operating Liabilities IncreaseDecreaseInOtherOperatingLiabilities	2159000	usd
CY2020	us-gaap	Increase Decrease In Other Operating Liabilities IncreaseDecreaseInOtherOperatingLiabilities	1396000	usd
CY2022	us-gaap	Increase Decrease In Accounts Payable IncreaseDecreaseInAccountsPayable	-33609000	usd
CY2021	us-gaap	Increase Decrease In Accounts Payable IncreaseDecreaseInAccountsPayable	6796000	usd
CY2020	us-gaap	Increase Decrease In Accounts Payable IncreaseDecreaseInAccountsPayable	16049000	usd
CY2022	prpl	Increase In Accrued Sales Returns IncreaseInAccruedSalesReturns	-2009000	usd
CY2021	prpl	Increase In Accrued Sales Returns IncreaseInAccruedSalesReturns	-1312000	usd
CY2020	prpl	Increase In Accrued Sales Returns IncreaseInAccruedSalesReturns	1157000	usd
CY2022	us-gaap	Increase Decrease In Employee Related Liabilities IncreaseDecreaseInEmployeeRelatedLiabilities	-2892000	usd
CY2021	us-gaap	Increase Decrease In Employee Related Liabilities IncreaseDecreaseInEmployeeRelatedLiabilities	-5482000	usd
CY2020	us-gaap	Increase Decrease In Employee Related Liabilities IncreaseDecreaseInEmployeeRelatedLiabilities	6255000	usd
CY2022	prpl	Increase Or Decrease In Customer Advances IncreaseOrDecreaseInCustomerAdvances	-6456000	usd
CY2021	prpl	Increase Or Decrease In Customer Advances IncreaseOrDecreaseInCustomerAdvances	4601000	usd
CY2020	prpl	Increase Or Decrease In Customer Advances IncreaseOrDecreaseInCustomerAdvances	-5000	usd
CY2022	prpl	Accrued Rebates And Allowances AccruedRebatesAndAllowances	-365000	usd
CY2021	prpl	Accrued Rebates And Allowances AccruedRebatesAndAllowances	-722000	usd
CY2020	prpl	Accrued Rebates And Allowances AccruedRebatesAndAllowances	5580000	usd
CY2022	us-gaap	Increase Decrease In Other Accrued Liabilities IncreaseDecreaseInOtherAccruedLiabilities	3816000	usd
CY2021	us-gaap	Increase Decrease In Other Accrued Liabilities IncreaseDecreaseInOtherAccruedLiabilities	5047000	usd
CY2020	us-gaap	Increase Decrease In Other Accrued Liabilities IncreaseDecreaseInOtherAccruedLiabilities	3398000	usd
CY2022	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-28773000	usd
CY2021	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	-30903000	usd
CY2020	us-gaap	Net Cash Provided By Used In Operating Activities NetCashProvidedByUsedInOperatingActivities	81257000	usd
CY2022	us-gaap	Payments To Acquire Businesses Net Of Cash Acquired PaymentsToAcquireBusinessesNetOfCashAcquired	-3660000	usd
CY2022	us-gaap	Payments To Acquire Property Plant And Equipment PaymentsToAcquirePropertyPlantAndEquipment	35376000	usd
CY2021	us-gaap	Payments To Acquire Property Plant And Equipment PaymentsToAcquirePropertyPlantAndEquipment	53938000	usd
CY2020	us-gaap	Payments To Acquire Property Plant And Equipment PaymentsToAcquirePropertyPlantAndEquipment	27878000	usd
CY2022	us-gaap	Payments To Acquire Intangible Assets PaymentsToAcquireIntangibleAssets	2785000	usd
CY2021	us-gaap	Payments To Acquire Intangible Assets PaymentsToAcquireIntangibleAssets	3121000	usd
CY2020	us-gaap	Payments To Acquire Intangible Assets PaymentsToAcquireIntangibleAssets	11261000	usd
CY2022	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-34501000	usd
CY2021	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-57059000	usd
CY2020	us-gaap	Net Cash Provided By Used In Investing Activities NetCashProvidedByUsedInInvestingActivities	-39139000	usd
CY2020	us-gaap	Proceeds From Bank Debt ProceedsFromBankDebt	45000000	usd
CY2020	us-gaap	Repayments Of Related Party Debt RepaymentsOfRelatedPartyDebt	37497000	usd
CY2022	us-gaap	Repayments Of Debt RepaymentsOfDebt	17531000	usd
CY2021	us-gaap	Repayments Of Debt RepaymentsOfDebt	2250000	usd
CY2020	us-gaap	Repayments Of Debt RepaymentsOfDebt	563000	usd
CY2021	us-gaap	Proceeds From Lines Of Credit ProceedsFromLinesOfCredit	55000000	usd
CY2022	us-gaap	Repayments Of Lines Of Credit RepaymentsOfLinesOfCredit	55000000	usd
CY2022	us-gaap	Proceeds From Issuance Initial Public Offering ProceedsFromIssuanceInitialPublicOffering	98210000	usd
CY2022	us-gaap	Payments Of Stock Issuance Costs PaymentsOfStockIssuanceCosts	5344000	usd
CY2021	us-gaap	Proceeds From Warrant Exercises ProceedsFromWarrantExercises	116000	usd
CY2020	us-gaap	Proceeds From Warrant Exercises ProceedsFromWarrantExercises	46359000	usd
CY2022	us-gaap	Proceeds From Stock Options Exercised ProceedsFromStockOptionsExercised	166000	usd
CY2021	us-gaap	Proceeds From Stock Options Exercised ProceedsFromStockOptionsExercised	1418000	usd
CY2020	us-gaap	Proceeds From Stock Options Exercised ProceedsFromStockOptionsExercised	2007000	usd
CY2022	us-gaap	Payments Of Debt Issuance Costs PaymentsOfDebtIssuanceCosts	1242000	usd
CY2020	us-gaap	Payments Of Debt Issuance Costs PaymentsOfDebtIssuanceCosts	2460000	usd
CY2022	prpl	Tax Receivable Agreement Payments TaxReceivableAgreementPayments	-5847000	usd
CY2021	prpl	Tax Receivable Agreement Payments TaxReceivableAgreementPayments	-628000	usd
CY2021	prpl	Proceeds From Inno Hold Indemnification Payment ProceedsFromInnoHoldIndemnificationPayment	4142000	usd
CY2021	prpl	Distributions Distributions	-1175000	usd
CY2020	prpl	Distributions Distributions	-5487000	usd
CY2022	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	13412000	usd
CY2021	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	56623000	usd
CY2020	us-gaap	Net Cash Provided By Used In Financing Activities NetCashProvidedByUsedInFinancingActivities	47359000	usd
CY2022	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Period Increase Decrease Including Exchange Rate Effect CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect	-49862000	usd
CY2021	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Period Increase Decrease Including Exchange Rate Effect CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect	-31339000	usd
CY2020	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Period Increase Decrease Including Exchange Rate Effect CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect	89477000	usd
CY2021Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	91616000	usd
CY2020Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	122955000	usd
CY2019Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	33478000	usd
CY2022Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	41754000	usd
CY2021Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	91616000	usd
CY2020Q4	us-gaap	Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents	122955000	usd
CY2022	us-gaap	Interest Paid Net InterestPaidNet	2693000	usd
CY2021	us-gaap	Interest Paid Net InterestPaidNet	999000	usd
CY2020	us-gaap	Interest Paid Net InterestPaidNet	8167000	usd
CY2022	us-gaap	Income Taxes Paid Net IncomeTaxesPaidNet	303000	usd
CY2021	us-gaap	Income Taxes Paid Net IncomeTaxesPaidNet	4645000	usd
CY2020	us-gaap	Income Taxes Paid Net IncomeTaxesPaidNet	2060000	usd
CY2022	us-gaap	Noncash Or Part Noncash Acquisition Payables Assumed1 NoncashOrPartNoncashAcquisitionPayablesAssumed1	4162000	usd
CY2021	us-gaap	Noncash Or Part Noncash Acquisition Payables Assumed1 NoncashOrPartNoncashAcquisitionPayablesAssumed1	6443000	usd
CY2020	us-gaap	Noncash Or Part Noncash Acquisition Payables Assumed1 NoncashOrPartNoncashAcquisitionPayablesAssumed1	3305000	usd
CY2022	us-gaap	Proceeds From Issuance Or Sale Of Equity ProceedsFromIssuanceOrSaleOfEquity	26106000	usd
CY2021	prpl	Noncash Leasehold Improvements NoncashLeaseholdImprovements	3238000	usd
CY2020	prpl	Noncash Leasehold Improvements NoncashLeaseholdImprovements	5147000	usd
CY2022	prpl	Tax Distribution Payable TaxDistributionPayable	228000	usd
CY2021	prpl	Tax Distribution Payable TaxDistributionPayable	401000	usd
CY2020	prpl	Tax Distribution Payable TaxDistributionPayable	668000	usd
CY2021	prpl	Tax Receivable Agreement Liabilities TaxReceivableAgreementLiabilities	760000	usd
CY2020	prpl	Tax Receivable Agreement Liabilities TaxReceivableAgreementLiabilities	137314000	usd
CY2021	prpl	Deferred Income Taxes DeferredIncomeTaxes	2937000	usd
CY2020	prpl	Deferred Income Taxes DeferredIncomeTaxes	165676000	usd
CY2021	prpl	Exercise Of Liability Warrants ExerciseOfLiabilityWarrants	64311000	usd
CY2020	prpl	Exercise Of Liability Warrants ExerciseOfLiabilityWarrants	252796000	usd
CY2022	prpl	Common Units Percentage CommonUnitsPercentage	0.995	pure
CY2022	us-gaap	Prior Period Reclassification Adjustment Description PriorPeriodReclassificationAdjustmentDescription	<p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><b><i>Reclassification</i></b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.25in"> </p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">Certain prior year amounts in the consolidated financial statements have been reclassified to conform to the current year presentation with no effect on previously reported net income (loss), cash flows or stockholders’ equity. The change in operating leases, previously reflected as two line items within cash flows from operating activities, is now presented on a net basis as a single line item within the changes in operating assets and liabilities section of the consolidated statement of cash flows.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"> </p>
CY2022	us-gaap	Use Of Estimates UseOfEstimates	<p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><b><i>Use of Estimates</i></b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"> </p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">The preparation of consolidated financial statements in conformity with U.S. generally accepted accounting principles requires the Company to establish accounting policies and to make estimates and judgments that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. The Company bases its estimates on historical experience and on various other assumptions believed to be reasonable, the results of which form the basis for making judgments about the carrying values of assets and liabilities. The Company regularly makes significant estimates and assumptions including, but not limited to, estimates that affect revenue recognition, accounts receivable and allowance for doubtful accounts, valuation of inventories, sales returns, warranty returns, fair value of assets acquired and liabilities assumed in a business combination, warrant liabilities, stock based compensation, the recognition and measurement of loss contingencies, estimates of current and deferred income taxes, deferred income tax valuation allowances, and amounts associated with the Company’s Tax Receivable Agreement with InnoHold, LLC (“InnoHold”). Predicting future events is inherently an imprecise activity and, as such, requires the use of judgment. Actual results could differ materially from those estimates.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"> </p>
CY2022	prpl	Fair Value Of Effective Settlement Of Preexisting Relationships FairValueOfEffectiveSettlementOfPreexistingRelationships	1672000	usd
CY2022	prpl	Transaction Expenses Paid On Behalf Of Intellibed TransactionExpensesPaidOnBehalfOfIntellibed	546000	usd
CY2022	prpl	Due To Seller DueToSeller	75000	usd
CY2022	prpl	Total Purchase Consideration TotalPurchaseConsideration	28300000	usd
CY2020	us-gaap	Other Asset Impairment Charges OtherAssetImpairmentCharges	600000	usd
CY2022	prpl	Cooperative Advertising Rebate And Other Promotion Programs Policy Text Bloc CooperativeAdvertisingRebateAndOtherPromotionProgramsPolicyTextBloc	<p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><b><i>Cooperative Advertising, Rebate and Other Promotion Programs</i></b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"> </p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">The Company enters into programs with certain wholesale partners to provide funds for advertising and promotions as well as volume and other rebate programs. When sales are made to these customers, the Company records liabilities pursuant to these programs. The Company periodically assesses these liabilities based on actual sales to determine whether all of the cooperative advertising earned will be used by the customer or whether the customer will meet the requirements to receive rebate funds. Significant estimates are required at any point in time with regard to the ultimate reimbursement to be claimed by the customers. Subsequent revisions to the estimates are recorded and charged to earnings in the period in which they are identified. Rebates and certain cooperative advertising amounts are classified as a reduction of revenue and presented within net revenues in the accompanying consolidated statements of operations. Cooperative advertising expenses that can be identified as a distinct good or service and for which the fair value can be reasonably estimated are recorded, when incurred, as components of marketing and sales expenses in the accompanying consolidated statements of operations. Marketing and sales expense in 2022, 2021 and 2020 included $4.1 million, $2.7 million and $1.2 million, respectively, related to shared advertising costs that the Company incurred under its cooperative advertising programs to the extent the fair value of the distinct good or service were reasonably estimable.</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"> </p>
CY2022Q4	us-gaap	Deferred Advertising Costs DeferredAdvertisingCosts	4100000	usd
CY2021Q4	us-gaap	Deferred Advertising Costs DeferredAdvertisingCosts	2700000	usd
CY2020Q4	us-gaap	Deferred Advertising Costs DeferredAdvertisingCosts	1200000	usd
CY2022	us-gaap	Advertising Expense AdvertisingExpense	61000000	usd
CY2021	us-gaap	Advertising Expense AdvertisingExpense	149800000	usd
CY2020	us-gaap	Advertising Expense AdvertisingExpense	130300000	usd
CY2022	prpl	Fair Value Of Common Stock Issued Description FairValueOfCommonStockIssuedDescription	The fair value of common stock issued at closing consisted of approximately 8.1 million shares of Class A common stock valued using the acquisition date closing price of $2.86. The fair value of common stock held in escrow consisted of 0.5 million shares of Class A common stock valued using the acquisition date closing price of $2.86. These shares are being held in escrow pending resolution of net working capital adjustments and certain indemnification matters, as described in the Merger Agreement.
CY2022	prpl	Fair Value Of Effective Settlement FairValueOfEffectiveSettlement	1400000	usd
CY2022	prpl	Fair Value Acquisition Amount FairValueAcquisitionAmount	300000	usd
CY2022	us-gaap	Other Nonoperating Income OtherNonoperatingIncome	1400000	usd
CY2022	prpl	Payable Amount PayableAmount	300000	usd
CY2022Q4	prpl	Warranty Liabilities Current WarrantyLiabilitiesCurrent	5000000	usd
CY2021Q4	prpl	Warranty Liabilities Current WarrantyLiabilitiesCurrent	3900000	usd
CY2022Q4	us-gaap	Other Accrued Liabilities Current And Noncurrent OtherAccruedLiabilitiesCurrentAndNoncurrent	15700000	usd
CY2021Q4	us-gaap	Other Accrued Liabilities Current And Noncurrent OtherAccruedLiabilitiesCurrentAndNoncurrent	11100000	usd
CY2022	prpl	Measurement Period MeasurementPeriod	P1Y
CY2022Q4	us-gaap	Other Accrued Liabilities Current OtherAccruedLiabilitiesCurrent	1300000	usd
CY2022	us-gaap	Revenues Net Of Interest Expense RevenuesNetOfInterestExpense	9700000	usd
CY2022	prpl	Warrants Outstanding WarrantsOutstanding	1900000	usd
CY2019Q4	us-gaap	Fair Value Measurement With Unobservable Inputs Reconciliations Recurring Basis Liability Value FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue	29311000	usd
CY2020	prpl	Fair Value Measurement With Initial Measurement FairValueMeasurementWithInitialMeasurement	-1275000	usd
CY2020	prpl	Fair Value Measurement With Fair Value Transfer To Level1 Measuremen FairValueMeasurementWithFairValueTransferToLevel1Measuremen	-84730000	usd
CY2020	prpl	Fair Value Measurement With Change In Valuation Inputs FairValueMeasurementWithChangeInValuationInputs	149402000	usd
CY2020Q4	us-gaap	Fair Value Measurement With Unobservable Inputs Reconciliations Recurring Basis Liability Value FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue	92708000	usd
CY2021	prpl	Fair Value Of Warrants Exercised FairValueOfWarrantsExercised	-64311000	usd
CY2021	prpl	Fair Value Measurement With Change In Valuation Inputs FairValueMeasurementWithChangeInValuationInputs	-24054000	usd
CY2021Q4	us-gaap	Fair Value Measurement With Unobservable Inputs Reconciliations Recurring Basis Liability Value FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue	4343000	usd
CY2022	prpl	Fair Value Measurement With Change In Valuation Inputs FairValueMeasurementWithChangeInValuationInputs	-4343000	usd
CY2022	prpl	Pretax Income PretaxIncome	1600000	usd
CY2022	prpl	Tax Benefit Recognized Percentage TaxBenefitRecognizedPercentage	0.50	pure
CY2022	prpl	Tax Receivables Agreement Percentage TaxReceivablesAgreementPercentage	0.80	pure
CY2022Q4	us-gaap	Investments And Cash InvestmentsAndCash	1700000	usd
CY2022Q4	us-gaap	Restricted Cash Current RestrictedCashCurrent	1700000	usd
CY2022	us-gaap	Severance Costs1 SeveranceCosts1	2000000	usd
CY2022Q2	prpl	Termination Fee TerminationFee	3100000	usd
CY2022	prpl	Aggregate Amount AggregateAmount	90000000	usd
CY2022Q1	us-gaap	Debt Instrument Redemption Price Percentage DebtInstrumentRedemptionPricePercentage	0.2981	pure
CY2022Q1	us-gaap	Sale Of Stock Price Per Share SaleOfStockPricePerShare	6.1
CY2022Q1	us-gaap	Proceeds From Debt Net Of Issuance Costs ProceedsFromDebtNetOfIssuanceCosts	92900000	usd
CY2022	us-gaap	Stock Issued During Period Value Purchase Of Assets StockIssuedDuringPeriodValuePurchaseOfAssets	28300000	usd
CY2022	prpl	Fair Value Of Class A Common Stock Issued At Closing FairValueOfClassACommonStockIssuedAtClosing	23069000	usd
CY2022	prpl	Fair Value Of Class A Common Stock Held In Escrow FairValueOfClassACommonStockHeldInEscrow	1467000	usd
CY2022	us-gaap	Business Combination Consideration Transferred1 BusinessCombinationConsiderationTransferred1	1471000	usd
CY2022	us-gaap	Other General And Administrative Expense OtherGeneralAndAdministrativeExpense	3900000	usd
CY2022	us-gaap	Disposal Group Including Discontinued Operation Revenue DisposalGroupIncludingDiscontinuedOperationRevenue	606230000	usd
CY2021	us-gaap	Disposal Group Including Discontinued Operation Revenue DisposalGroupIncludingDiscontinuedOperationRevenue	774886000	usd
CY2022	us-gaap	Business Acquisitions Pro Forma Net Income Loss BusinessAcquisitionsProFormaNetIncomeLoss	-83323000	usd
CY2021	us-gaap	Business Acquisitions Pro Forma Net Income Loss BusinessAcquisitionsProFormaNetIncomeLoss	12603000	usd
CY2022	prpl	Operating Expenses Description OperatingExpensesDescription	●A decrease of operating expenses by $4.4 million during the year ended December 31, 2022, to eliminate costs directly related to the acquisition that do not have a continuing impact on operating results. ● A decrease of operating expenses by $1.5 million during the year ended December 31, 2021 to eliminate litigation costs directly related to the lawsuit between the two Companies. ● A decrease of operating expenses by $1.5 million and $0.6 million during the years ended December 31, 2022 and 2021, respectively, to eliminate costs directly related to immediate restructuring that do not have a continuing impact on operating results. ● An increase of operating expenses by $2.2 million and $1.8 million during the years ended December 31, 2022 and 2021, respectively, to reflect the additional depreciation and amortization expense related to the increase in property and equipment assets and definite lived intangible assets.
CY2022Q4	us-gaap	Inventory Raw Materials Net Of Reserves InventoryRawMaterialsNetOfReserves	31803000	usd
CY2021Q4	us-gaap	Inventory Raw Materials Net Of Reserves InventoryRawMaterialsNetOfReserves	33609000	usd
CY2022Q4	us-gaap	Inventory Work In Process Net Of Reserves InventoryWorkInProcessNetOfReserves	2261000	usd
CY2021Q4	us-gaap	Inventory Work In Process Net Of Reserves InventoryWorkInProcessNetOfReserves	4023000	usd
CY2022Q4	us-gaap	Inventory Finished Goods Net Of Reserves InventoryFinishedGoodsNetOfReserves	40476000	usd
CY2021Q4	us-gaap	Inventory Finished Goods Net Of Reserves InventoryFinishedGoodsNetOfReserves	63419000	usd
CY2022Q4	us-gaap	Inventory Valuation Reserves InventoryValuationReserves	1343000	usd
CY2021Q4	us-gaap	Inventory Valuation Reserves InventoryValuationReserves	2361000	usd
CY2022Q4	us-gaap	Inventory Net InventoryNet	73197000	usd
CY2021Q4	us-gaap	Inventory Net InventoryNet	98690000	usd
CY2021	us-gaap	Right Of Use Asset Obtained In Exchange For Operating Lease Liability RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability	31567000	usd
CY2022Q4	us-gaap	Machinery And Equipment Gross MachineryAndEquipmentGross	66533000	usd
CY2021Q4	us-gaap	Machinery And Equipment Gross MachineryAndEquipmentGross	58094000	usd
CY2022Q4	prpl	Equipment In Progress EquipmentInProgress	19099000	usd
CY2021Q4	prpl	Equipment In Progress EquipmentInProgress	19840000	usd
CY2022Q4	us-gaap	Leasehold Improvements Gross LeaseholdImprovementsGross	56114000	usd
CY2021Q4	us-gaap	Leasehold Improvements Gross LeaseholdImprovementsGross	38098000	usd
CY2022Q4	us-gaap	Furniture And Fixtures Gross FurnitureAndFixturesGross	26290000	usd
CY2021Q4	us-gaap	Furniture And Fixtures Gross FurnitureAndFixturesGross	12482000	usd
CY2022Q4	prpl	Office Equipment OfficeEquipment	4393000	usd
CY2021Q4	prpl	Office Equipment OfficeEquipment	4843000	usd
CY2022Q4	us-gaap	Property Plant And Equipment Gross PropertyPlantAndEquipmentGross	172429000	usd
CY2021Q4	us-gaap	Property Plant And Equipment Gross PropertyPlantAndEquipmentGross	133357000	usd
CY2022Q4	us-gaap	Accumulated Depreciation Depletion And Amortization Property Plant And Equipment AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment	35756000	usd
CY2021Q4	us-gaap	Accumulated Depreciation Depletion And Amortization Property Plant And Equipment AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment	20743000	usd
CY2022Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	136673000	usd
CY2021Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	112614000	usd
CY2022	us-gaap	Interest Costs Incurred Capitalized InterestCostsIncurredCapitalized	700000	usd
CY2021	us-gaap	Interest Costs Incurred Capitalized InterestCostsIncurredCapitalized	1000000	usd
CY2022	us-gaap	Depreciation Depreciation	16200000	usd
CY2021	us-gaap	Depreciation Depreciation	9200000	usd
CY2020	us-gaap	Depreciation Depreciation	5500000	usd
CY2022Q4	us-gaap	Lessor Operating Lease Term Of Contract LessorOperatingLeaseTermOfContract	P16Y
CY2022	us-gaap	Finance Lease Right Of Use Asset Amortization FinanceLeaseRightOfUseAssetAmortization	1000000	usd
CY2021	us-gaap	Finance Lease Right Of Use Asset Amortization FinanceLeaseRightOfUseAssetAmortization	700000	usd
CY2020	us-gaap	Right Of Use Asset Obtained In Exchange For Operating Lease Liability RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability	17216000	usd
CY2022Q4	us-gaap	Asset Retirement Obligation AssetRetirementObligation	1700000	usd
CY2022Q4	us-gaap	Asset Retirement Obligation Current AssetRetirementObligationCurrent	2100000	usd
CY2021Q4	us-gaap	Asset Retirement Obligation Current AssetRetirementObligationCurrent	900000	usd
CY2022	us-gaap	Operating Lease Cost OperatingLeaseCost	15743000	usd
CY2021	us-gaap	Operating Lease Cost OperatingLeaseCost	8910000	usd
CY2020	us-gaap	Operating Lease Cost OperatingLeaseCost	5736000	usd
CY2022	us-gaap	Variable Lease Cost VariableLeaseCost	2311000	usd
CY2021	us-gaap	Variable Lease Cost VariableLeaseCost	2207000	usd
CY2020	us-gaap	Variable Lease Cost VariableLeaseCost	317000	usd
CY2022	us-gaap	Short Term Lease Cost ShortTermLeaseCost	11000	usd
CY2021	us-gaap	Short Term Lease Cost ShortTermLeaseCost	224000	usd
CY2020	us-gaap	Short Term Lease Cost ShortTermLeaseCost	34000	usd
CY2022	us-gaap	Lease Cost LeaseCost	18065000	usd
CY2021	us-gaap	Lease Cost LeaseCost	11341000	usd
CY2020	us-gaap	Lease Cost LeaseCost	6087000	usd
CY2022Q4	us-gaap	Lessee Operating Lease Remaining Lease Term LesseeOperatingLeaseRemainingLeaseTerm	P5Y
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due Next Twelve Months LesseeOperatingLeaseLiabilityPaymentsDueNextTwelveMonths	18332000	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due Year Two LesseeOperatingLeaseLiabilityPaymentsDueYearTwo	19687000	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due Year Three LesseeOperatingLeaseLiabilityPaymentsDueYearThree	19638000	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due Year Four LesseeOperatingLeaseLiabilityPaymentsDueYearFour	18553000	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due Year Five LesseeOperatingLeaseLiabilityPaymentsDueYearFive	18813000	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due After Year Five LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive	69282000	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Payments Due LesseeOperatingLeaseLiabilityPaymentsDue	164305000	usd
CY2022Q4	us-gaap	Lessee Operating Lease Liability Undiscounted Excess Amount LesseeOperatingLeaseLiabilityUndiscountedExcessAmount	34998000	usd
CY2022Q4	us-gaap	Operating Lease Liability OperatingLeaseLiability	129307000	usd
CY2022	prpl	Leases Undiscounted Amount leasesUndiscountedAmount	20500000	usd
CY2022Q4	us-gaap	Tenant Improvements TenantImprovements	2200000	usd
CY2022	us-gaap	Operating Lease Payments OperatingLeasePayments	9003000	usd
CY2021	us-gaap	Operating Lease Payments OperatingLeasePayments	2779000	usd
CY2020	us-gaap	Operating Lease Payments OperatingLeasePayments	1732000	usd
CY2022	us-gaap	Right Of Use Asset Obtained In Exchange For Operating Lease Liability RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability	38599000	usd
CY2022Q4	us-gaap	Finite Lived Intangible Assets Gross FiniteLivedIntangibleAssetsGross	30307000	usd
CY2022Q4	us-gaap	Finite Lived Intangible Assets Accumulated Amortization FiniteLivedIntangibleAssetsAccumulatedAmortization	-4086000	usd
CY2022	prpl	Intangible Assets Net Carrying Value IntangibleAssetsNetCarryingValue	26221000	usd
CY2021Q4	us-gaap	Finite Lived Intangible Assets Gross FiniteLivedIntangibleAssetsGross	16073000	usd
CY2021Q4	us-gaap	Finite Lived Intangible Assets Accumulated Amortization FiniteLivedIntangibleAssetsAccumulatedAmortization	-2869000	usd
CY2021	prpl	Intangible Assets Net Carrying Value IntangibleAssetsNetCarryingValue	13204000	usd
CY2020Q1	us-gaap	Intangible Assets Explanation Of Significant Deletions IntangibleAssetsExplanationOfSignificantDeletions	Purple LLC entered into a supply and services agreement with Responsive Surface Technology, LLC (“ReST”) whereby the Company acquired a license and made a prepayment for future products and services to be provided by the third party. The $4.0 million paid upon execution of the contract was allocated to a license for certain technologies ($2.2 million), inventory to be utilized by the third party in the production of goods ($0.8 million) and future professional services to be delivered by the third party ($1.0 million).
CY2020	prpl	Unamortized License Costs unamortizedLicenseCosts	600000	usd
CY2022	us-gaap	Indefinite Lived Intangible Assets Written Off Related To Sale Of Business Unit IndefiniteLivedIntangibleAssetsWrittenOffRelatedToSaleOfBusinessUnit	800000	usd
CY2022	us-gaap	Professional And Contract Services Expense ProfessionalAndContractServicesExpense	300000	usd
CY2022	us-gaap	Amortization Of Intangible Assets AmortizationOfIntangibleAssets	1200000	usd
CY2021	us-gaap	Amortization Of Intangible Assets AmortizationOfIntangibleAssets	300000	usd
CY2020	us-gaap	Amortization Of Intangible Assets AmortizationOfIntangibleAssets	2400000	usd
CY2022Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Next Twelve Months FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths	3380	usd
CY2022Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Year Two FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo	4398	usd
CY2022Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Year Three FiniteLivedIntangibleAssetsAmortizationExpenseYearThree	3489	usd
CY2022Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Year Four FiniteLivedIntangibleAssetsAmortizationExpenseYearFour	2824	usd
CY2022Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense Year Five FiniteLivedIntangibleAssetsAmortizationExpenseYearFive	1321	usd
CY2022Q4	us-gaap	Finite Lived Intangible Assets Amortization Expense After Year Five FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive	2323	usd
CY2022Q4	us-gaap	Finite Lived Intangible Assets Net FiniteLivedIntangibleAssetsNet	17735	usd
CY2020Q3	prpl	Prepayment Fee For Retirement PrepaymentFeeForRetirement	2500000	usd
CY2020Q3	us-gaap	Debt Instrument Unamortized Discount Premium And Debt Issuance Costs Net DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet	3300000	usd
CY2020	us-gaap	Interest Expense Debt InterestExpenseDebt	4000000	usd
CY2021Q4	us-gaap	Other Long Term Debt Noncurrent OtherLongTermDebtNoncurrent	12061000	usd
CY2022	prpl	Required Member Distributions Percentage RequiredMemberDistributionsPercentage	0.45	pure
CY2022Q4	prpl	Related Party Loan RelatedPartyLoan	24656000	usd
CY2021Q4	prpl	Related Party Loan RelatedPartyLoan	42188000	usd
CY2021Q4	us-gaap	Lines Of Credit Current LinesOfCreditCurrent	55000000	usd
CY2022Q4	us-gaap	Unamortized Debt Issuance Expense UnamortizedDebtIssuanceExpense	999000	usd
CY2021Q4	us-gaap	Unamortized Debt Issuance Expense UnamortizedDebtIssuanceExpense	778000	usd
CY2022Q4	us-gaap	Debt Current DebtCurrent	23657000	usd
CY2021Q4	us-gaap	Debt Current DebtCurrent	96410000	usd
CY2021	prpl	Longterm Debt Current Portion LongtermDebtCurrentPortion	-2297000	usd
CY2022Q4	prpl	Debt Net Of Current Portion DebtNetOfCurrentPortion	23657000	usd
CY2021Q4	prpl	Debt Net Of Current Portion DebtNetOfCurrentPortion	94113000	usd
CY2022Q4	us-gaap	Long Term Debt Percentage Bearing Variable Interest Rate LongTermDebtPercentageBearingVariableInterestRate	0.0898	pure
CY2022Q1	us-gaap	Proceeds From Unsecured Lines Of Credit ProceedsFromUnsecuredLinesOfCredit	55000000	usd
CY2022	us-gaap	Long Term Debt Contingent Payment Of Principal Or Interest LongTermDebtContingentPaymentOfPrincipalOrInterest	$15.0
CY2022	us-gaap	Securities Purchased Under Agreement To Resell Allowance For Credit Loss Writeoff SecuritiesPurchasedUnderAgreementToResellAllowanceForCreditLossWriteoff	4100000	usd
CY2021	us-gaap	Securities Purchased Under Agreement To Resell Allowance For Credit Loss Writeoff SecuritiesPurchasedUnderAgreementToResellAllowanceForCreditLossWriteoff	2400000	usd
CY2020	us-gaap	Securities Purchased Under Agreement To Resell Allowance For Credit Loss Writeoff SecuritiesPurchasedUnderAgreementToResellAllowanceForCreditLossWriteoff	700000	usd
CY2018Q1	us-gaap	Debt Instrument Annual Principal Payment DebtInstrumentAnnualPrincipalPayment	25000000	usd
CY2019Q1	prpl	Amended And Restated Credit Agreement Descriptions AmendedAndRestatedCreditAgreementDescriptions	Purple LLC entered into a First Amendment to the 2018 Credit Agreement (the “First Amendment”) whereby Purple LLC agreed to enter into the Amended and Restated Credit Agreement, under which two of the Lenders (“Incremental Lenders”) agreed to provide an incremental loan of $10.0 million (the “Incremental Loan”) such that the total amount of principal indebtedness provided to Purple LLC was increased to $35.0 million. Upon funding the $10.0 million Incremental Loan on February 26, 2019, the Company issued to the Incremental Lenders 2.6 million warrants (“Incremental Loan Warrants”) to purchase 2.6 million shares of the Company’s Class A common stock at a price of $5.74 per share, subject to certain adjustments.
CY2020Q3	prpl	Fair Value Of Incremental Loan Warrants FairValueOfIncrementalLoanWarrants	10	usd
CY2020Q3	prpl	Recognized Loss RecognizedLoss	5800000	usd
CY2022Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal In Rolling Year Four LongTermDebtMaturitiesRepaymentsOfPrincipalInRollingYearFour	24656000	usd
CY2022Q4	us-gaap	Long Term Debt LongTermDebt	24656000	usd
CY2022	prpl	Schedule Of Fair Value Of Incremental Warrants ScheduleOfFairValueOfIncrementalWarrants	<table cellpadding="0" cellspacing="0" style="border-collapse: collapse; width: 100%; font: 10pt Times New Roman, Times, Serif"> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 88%; text-align: left">Trading price of common stock on measurement date</td><td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td><td style="width: 9%; text-align: right">31.00</td><td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td>Exercise price <br/></td><td> </td> <td style="text-align: left"> </td><td style="text-align: right"><div style="-sec-ix-hidden: hidden-fact-103">—</div></td><td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">Risk free interest rate</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">0.90</td><td style="text-align: left">%</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Warrant life in years</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">0.07</td><td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">Expected volatility</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">45.46</td><td style="text-align: left">%</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Expected dividend yield</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right"><div style="-sec-ix-hidden: hidden-fact-104">—</div></td><td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">Probability of an event causing a warrant re-price</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">100.00</td><td style="text-align: left">%</td></tr> </table><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"> </p><table cellpadding="0" cellspacing="0" style="border-collapse: collapse; width: 100%; font: 10pt Times New Roman, Times, Serif"> <tr style="vertical-align: bottom"> <td> </td><td style="font-weight: bold; padding-bottom: 1.5pt"> </td> <td colspan="10" style="font-weight: bold; text-align: center; border-bottom: Black 1.5pt solid">December 31,</td><td style="padding-bottom: 1.5pt; font-weight: bold"> </td></tr> <tr style="vertical-align: bottom"> <td> </td><td style="font-weight: bold; padding-bottom: 1.5pt"> </td> <td colspan="2" style="font-weight: bold; text-align: center; border-bottom: Black 1.5pt solid">2022</td><td style="padding-bottom: 1.5pt; font-weight: bold"> </td><td style="font-weight: bold; padding-bottom: 1.5pt"> </td> <td colspan="2" style="font-weight: bold; text-align: center; border-bottom: Black 1.5pt solid">2021</td><td style="padding-bottom: 1.5pt; font-weight: bold"> </td><td style="font-weight: bold; padding-bottom: 1.5pt"> </td> <td colspan="2" style="font-weight: bold; text-align: center; border-bottom: Black 1.5pt solid">2020</td><td style="padding-bottom: 1.5pt; font-weight: bold"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 64%; text-align: left">Trading price of common stock on measurement date</td><td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td><td style="width: 9%; text-align: right">4.79</td><td style="width: 1%; text-align: left"> </td><td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td><td style="width: 9%; text-align: right">13.27</td><td style="width: 1%; text-align: left"> </td><td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td><td style="width: 9%; text-align: right">32.94</td><td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td>Exercise price</td><td> </td> <td style="text-align: left">$</td><td style="text-align: right">5.75</td><td style="text-align: left"> </td><td> </td> <td style="text-align: left">$</td><td style="text-align: right">5.75</td><td style="text-align: left"> </td><td> </td> <td style="text-align: left">$</td><td style="text-align: right">5.75</td><td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">Risk free interest rate</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">4.04</td><td style="text-align: left">%</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">0.39</td><td style="text-align: left">%</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">0.13</td><td style="text-align: left">%</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Warrant life in years</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">0.1</td><td style="text-align: left"> </td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">1.1</td><td style="text-align: left"> </td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">2.1</td><td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left">Expected volatility</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">80.59</td><td style="text-align: left">%</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">73.78</td><td style="text-align: left">%</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">50.64</td><td style="text-align: left">%</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Expected dividend yield</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right"><div style="-sec-ix-hidden: hidden-fact-105">—</div></td><td style="text-align: left"> </td><td> </td> <td style="text-align: left"> </td><td style="text-align: right"><div style="-sec-ix-hidden: hidden-fact-106">—</div></td><td style="text-align: left"> </td><td> </td> <td style="text-align: left"> </td><td style="text-align: right"><div style="-sec-ix-hidden: hidden-fact-107">—</div></td><td style="text-align: left"> </td></tr> </table><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"> </p>
CY2021	prpl	Cash Proceeds CashProceeds	100000	usd
CY2020	prpl	Cash Proceeds CashProceeds	46400000	usd
CY2022Q4	us-gaap	Class Of Warrant Or Right Outstanding ClassOfWarrantOrRightOutstanding	1900000	shares
CY2021Q4	us-gaap	Class Of Warrant Or Right Outstanding ClassOfWarrantOrRightOutstanding	1900000	shares
CY2022	us-gaap	Business Combination Separately Recognized Transactions Revenues And Gains Recognized BusinessCombinationSeparatelyRecognizedTransactionsRevenuesAndGainsRecognized	4300000	usd
CY2021	us-gaap	Business Combination Separately Recognized Transactions Revenues And Gains Recognized BusinessCombinationSeparatelyRecognizedTransactionsRevenuesAndGainsRecognized	24100000	usd
CY2020	us-gaap	Assets Fair Value Adjustment AssetsFairValueAdjustment	240700000	usd
CY2022	prpl	Other Long Term Liabilities OtherLongTermLiabilities	<p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><b>13. Other Long-Term Liabilities</b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><b> </b></p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">Other long-term liabilities consisted of the following (in thousands):</p><p style="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"> </p><table cellpadding="0" cellspacing="0" style="border-collapse: collapse; width: 100%; font: 10pt Times New Roman, Times, Serif"> <tr style="vertical-align: bottom"> <td> </td><td style="font-weight: bold; padding-bottom: 1.5pt"> </td> <td colspan="6" style="font-weight: bold; text-align: center; border-bottom: Black 1.5pt solid">As of December 31,</td><td style="padding-bottom: 1.5pt; font-weight: bold"> </td></tr> <tr style="vertical-align: bottom"> <td> </td><td style="font-weight: bold; text-transform: uppercase; padding-bottom: 1.5pt"> </td> <td colspan="2" style="font-weight: bold; text-transform: uppercase; text-align: center; border-bottom: Black 1.5pt solid">2022</td><td style="padding-bottom: 1.5pt; font-weight: bold; text-transform: uppercase"> </td><td style="font-weight: bold; text-transform: uppercase; padding-bottom: 1.5pt"> </td> <td colspan="2" style="font-weight: bold; text-transform: uppercase; text-align: center; border-bottom: Black 1.5pt solid">2021</td><td style="padding-bottom: 1.5pt; font-weight: bold; text-transform: uppercase"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 76%; text-align: left">Warranty accrual</td><td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td><td style="width: 9%; text-align: right">20,744</td><td style="width: 1%; text-align: left"> </td><td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td><td style="width: 9%; text-align: right">15,013</td><td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left">Asset retirement obligations</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">2,098</td><td style="text-align: left"> </td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">932</td><td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="padding-bottom: 1.5pt">Other</td><td style="padding-bottom: 1.5pt"> </td> <td style="border-bottom: Black 1.5pt solid; text-align: left"> </td><td style="border-bottom: Black 1.5pt solid; text-align: right">19</td><td style="padding-bottom: 1.5pt; text-align: left"> </td><td style="padding-bottom: 1.5pt"> </td> <td style="border-bottom: Black 1.5pt solid; text-align: left"> </td><td style="border-bottom: Black 1.5pt solid; text-align: right">30</td><td style="padding-bottom: 1.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: White"> <td>Total</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">22,861</td><td style="text-align: left"> </td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">15,975</td><td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: left; padding-bottom: 1.5pt">Less: current portion of warranty accrual</td><td style="padding-bottom: 1.5pt"> </td> <td style="border-bottom: Black 1.5pt solid; text-align: left"> </td><td style="border-bottom: Black 1.5pt solid; text-align: right">(4,985</td><td style="padding-bottom: 1.5pt; text-align: left">)</td><td style="padding-bottom: 1.5pt"> </td> <td style="border-bottom: Black 1.5pt solid; text-align: left"> </td><td style="border-bottom: Black 1.5pt solid; text-align: right">(3,914</td><td style="padding-bottom: 1.5pt; text-align: left">)</td></tr> <tr style="vertical-align: bottom; background-color: White"> <td style="text-align: left; padding-bottom: 4pt">Other long-term liabilities, net of current portion</td><td style="padding-bottom: 4pt"> </td> <td style="border-bottom: Black 4pt double; text-align: left">$</td><td style="border-bottom: Black 4pt double; text-align: right">17,876</td><td style="padding-bottom: 4pt; text-align: left"> </td><td style="padding-bottom: 4pt"> </td> <td style="border-bottom: Black 4pt double; text-align: left">$</td><td style="border-bottom: Black 4pt double; text-align: right">12,061</td><td style="padding-bottom: 4pt; text-align: left"> </td></tr> </table>
CY2022Q4	us-gaap	Product Warranty Accrual Classified Current ProductWarrantyAccrualClassifiedCurrent	20744000	usd
CY2021Q4	us-gaap	Product Warranty Accrual Classified Current ProductWarrantyAccrualClassifiedCurrent	15013000	usd
CY2022Q4	us-gaap	Asset Retirement Obligations Noncurrent AssetRetirementObligationsNoncurrent	2098000	usd
CY2021Q4	us-gaap	Asset Retirement Obligations Noncurrent AssetRetirementObligationsNoncurrent	932000	usd
CY2022Q4	prpl	Other Longterm Liabilities OtherLongtermLiabilities	19000	usd
CY2021Q4	prpl	Other Longterm Liabilities OtherLongtermLiabilities	30000	usd
CY2022Q4	us-gaap	Other Long Term Debt OtherLongTermDebt	22861000	usd
CY2021Q4	us-gaap	Other Long Term Debt OtherLongTermDebt	15975000	usd
CY2022Q4	us-gaap	Other Long Term Debt Current OtherLongTermDebtCurrent	4985000	usd
CY2021Q4	us-gaap	Other Long Term Debt Current OtherLongTermDebtCurrent	3914000	usd
CY2022Q4	us-gaap	Other Long Term Debt Noncurrent OtherLongTermDebtNoncurrent	17876000	usd
CY2021Q4	us-gaap	Contractual Obligation Due In Fourth And Fifth Year ContractualObligationDueInFourthAndFifthYear	1200000	usd
CY2020Q4	us-gaap	Contractual Obligation Due In Fourth And Fifth Year ContractualObligationDueInFourthAndFifthYear	5500000	usd
CY2022Q4	us-gaap	Income Tax Examination Interest Accrued IncomeTaxExaminationInterestAccrued	100000	usd
CY2021Q4	prpl	Net Assets NetAssets	100000	usd
CY2018Q1	prpl	Subscription Agreement And Preemptive Rights Description SubscriptionAgreementAndPreemptiveRightsDescription	in connection with the Business Combination, the Company entered into a subscription agreement with CCP and Blackwell, pursuant to which CCP and Blackwell agreed to purchase from the Company an aggregate of 4.0 million shares of Class A common stock at a purchase price of $10.00 per share (the “Coliseum Private Placement”). In connection with the Coliseum Private Placement, the Sponsor assigned (i) an aggregate of 1.3 million additional shares of Class A common stock to CCP and Blackwell and (ii) an aggregate of 3.3 million warrants to purchase 1.6 million shares of Class A common stock to CCP, Blackwell, and CDF.
CY2021Q2	prpl	Investors Price Per Share InvestorsPricePerShare	30
CY2021Q4	us-gaap	General Partners Offering Costs GeneralPartnersOfferingCosts	7900000	usd
CY2022	us-gaap	Payments Of Debt Restructuring Costs PaymentsOfDebtRestructuringCosts	15000	cad
CY2020Q3	prpl	Trade Seeking Amount TradeSeekingAmount	7000000	usd
CY2022	prpl	Estimated To Be A Gain EstimatedToBeAGain	1400000	usd
CY2022	prpl	Paid Under Agreement PaidUnderAgreement	900000	usd
CY2022	us-gaap	Payments Of Dividends PaymentsOfDividends	100000	usd
CY2022	prpl	Seeks Over Damages SeeksOverDamages	100000	usd
CY2022	prpl	Photon Judgment PhotonJudgment	4000000	usd
CY2022Q3	prpl	Against Numerous Entities Description AgainstNumerousEntitiesDescription	Purple LLC filed a complaint with the U.S. International Trade Commission (“ITC”) against numerous entities and individuals from the People’s Republic of China and South Korea (“Respondents”) that have been violating Purple’s intellectual property rights related to pillow and seat cushion products. The complaint alleges that the proposed Respondents are violating 19 U.S.C. § 1337 (“Section 337”) by importing into the United States, selling for importation into the United States, and/or selling in the United States after importation pillow and seat cushion products that infringe Purple’s trade dress rights or otherwise constitute unfair competition, infringe a certain Purple design patent, infringe Purple trademarks, and/or infringe Purple utility patents. The complaint requests at least the following relief: (i) a General Exclusion Order excluding from entry into the United States all pillow and seat cushion products that infringe any asserted Purple intellectual property right; (ii) Limited Exclusion Orders excluding from entry into the United States all pillow and cushion products of the proposed Respondents named in the complaint that infringe any asserted Purple intellectual property right; and (iii) Cease and Desist Orders against the proposed Respondents named in the complaint barring them from marketing, selling, advertising, or distributing infringing products in the United States, including via on-line retailers. On September 6, 2022, the ITC instituted Investigation No. 337-TA-1328 in response to Purple LLC’s complaint. The ITC Administrative Law Judge set a Procedural Schedule for the Investigation that includes an April 12–14, 2023, Evidentiary Hearing and an October 12, 2023, Target Date for completion of the Investigation.
CY2022Q3	prpl	Against Numerous Entities Description AgainstNumerousEntitiesDescription	, LLC v. Bedmate-U Co., Ltd., against numerous entities and individuals from the People’s Republic of China and South Korea (“Respondents”). The complaint alleges that the Respondents have (a) violated Lanham Act § 43(a), 15 U.S.C. § 1125(a) by committing acts of trade dress infringement; (b) infringed U.S. Trademark Registration No. 5,661,556; (c) infringed U.S. Trademark Registration No. 6,551,053; (d) violated Lanham Act § 43(a), 15 U.S.C. § 1125(a) by committing acts of trademark infringement; (e) infringed U.S. Patent No. D909,092; (f) infringed U.S. Patent No. 10,772,445; (g) infringed U.S. Patent No. 10,863,837; (h) violated Utah Unfair Competition Act, Utah Code § 13-5a-101 et seq.; and/or (i) committed common law unfair competition.
CY2022	us-gaap	Salaries Wages And Officers Compensation SalariesWagesAndOfficersCompensation	500000	usd
CY2021	us-gaap	Payments Related To Tax Withholding For Share Based Compensation PaymentsRelatedToTaxWithholdingForShareBasedCompensation	600000	usd
CY2022Q4	us-gaap	Preferred Stock Shares Authorized PreferredStockSharesAuthorized	5000000	shares
CY2022Q4	us-gaap	Preferred Stock Par Or Stated Value Per Share PreferredStockParOrStatedValuePerShare	0.0001
CY2022Q3	us-gaap	Preferred Units Issued PreferredUnitsIssued	300000	shares
CY2021	prpl	Warrants Issued WarrantsIssued	6600000	shares
CY2021	prpl	Cash Proceedss CashProceedss	100000	usd
CY2021	prpl	Warrants Outstanding Shares WarrantsOutstandingShares	1900000	shares
CY2021	prpl	Combined Nci Percentage CombinedNCIPercentage	0.007	pure
CY2022	prpl	Tax Receivable Agreement Liabilities TaxReceivableAgreementLiabilities		usd
CY2022	us-gaap	Net Income Loss Available To Common Stockholders Basic NetIncomeLossAvailableToCommonStockholdersBasic	-89689000	usd
CY2021	us-gaap	Net Income Loss Available To Common Stockholders Basic NetIncomeLossAvailableToCommonStockholdersBasic	4031000	usd
CY2020	us-gaap	Net Income Loss Available To Common Stockholders Basic NetIncomeLossAvailableToCommonStockholdersBasic	-236867000	usd
CY2021	us-gaap	Fair Value Liabilities Measured On Recurring Basis Debt Instrument Valuation Techniques Change In Technique Quantification Of Effect FairValueLiabilitiesMeasuredOnRecurringBasisDebtInstrumentValuationTechniquesChangeInTechniqueQuantificationOfEffect	-24054000	usd
CY2021	us-gaap	Net Income Loss Attributable To Redeemable Noncontrolling Interest NetIncomeLossAttributableToRedeemableNoncontrollingInterest	160000	usd
CY2022	us-gaap	Net Income Loss Available To Common Stockholders Diluted NetIncomeLossAvailableToCommonStockholdersDiluted	-89689000	usd
CY2021	us-gaap	Net Income Loss Available To Common Stockholders Diluted NetIncomeLossAvailableToCommonStockholdersDiluted	-20183000	usd
CY2020	us-gaap	Net Income Loss Available To Common Stockholders Diluted NetIncomeLossAvailableToCommonStockholdersDiluted	-236867000	usd
CY2022	us-gaap	Weighted Average Number Of Shares Issued Basic WeightedAverageNumberOfSharesIssuedBasic	81779000	shares
CY2021	us-gaap	Weighted Average Number Of Shares Issued Basic WeightedAverageNumberOfSharesIssuedBasic	65928000	shares
CY2020	us-gaap	Weighted Average Number Of Shares Issued Basic WeightedAverageNumberOfSharesIssuedBasic	39219000	shares
CY2021	prpl	Add Dilutive Effect Of Warrants AddDilutiveEffectOfWarrants	920000	shares
CY2021	us-gaap	Weighted Average Number Diluted Shares Outstanding Adjustment WeightedAverageNumberDilutedSharesOutstandingAdjustment	454000	shares
CY2022	us-gaap	Weighted Average Number Basic Shares Outstanding Adjustment Pro Forma WeightedAverageNumberBasicSharesOutstandingAdjustmentProForma	81779000	shares
CY2021	us-gaap	Weighted Average Number Basic Shares Outstanding Adjustment Pro Forma WeightedAverageNumberBasicSharesOutstandingAdjustmentProForma	67302000	shares
CY2020	us-gaap	Weighted Average Number Basic Shares Outstanding Adjustment Pro Forma WeightedAverageNumberBasicSharesOutstandingAdjustmentProForma	39219000	shares
CY2022	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	-1.1
CY2021	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	0.06
CY2020	us-gaap	Earnings Per Share Basic EarningsPerShareBasic	-6.04
CY2022	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-1.1
CY2021	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-0.3
CY2020	us-gaap	Earnings Per Share Diluted EarningsPerShareDiluted	-6.04
	us-gaap	Amount Of Dilutive Securities Stock Options And Restrictive Stock Units AmountOfDilutiveSecuritiesStockOptionsAndRestrictiveStockUnits	3500000	usd
CY2022	prpl	Paired Securities Convertible Amount PairedSecuritiesConvertibleAmount	400000	shares
CY2022	prpl	Proceeds From Issuance Of Shares Under Incentive And Share Based Compensation Plan ProceedsFromIssuanceOfSharesUnderIncentiveAndShareBasedCompensationPlan	1400000	usd
CY2022Q4	us-gaap	Restricted Investments At Fair Value RestrictedInvestmentsAtFairValue	700000	usd
CY2021	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Expiration Period SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod	P5Y
CY2020	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Expiration Period SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod	P5Y
CY2021	prpl	Recorded Restricted Stock Unit Expense RecordedRestrictedStockUnitExpense	2400000	usd
CY2019Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber	2136000	shares
CY2019Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice	6.95
CY2020	us-gaap	Sharebased Compensation Shares Authorized Under Stock Option Plans Exercise Price Range Outstanding Options Weighted Average Remaining Contractual Term2 SharebasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeOutstandingOptionsWeightedAverageRemainingContractualTerm2	P4Y3M18D
CY2019Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue	3752000	usd
CY2020	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	488000	shares
CY2020	us-gaap	Share Based Compensation Arrangements By Share Based Payment Award Options Grants In Period Weighted Average Exercise Price ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice	16.26
CY2020	prpl	Stock Issued During Period Share Stock Options Exercised StockIssuedDuringPeriodShareStockOptionsExercised	281000	shares
CY2020	us-gaap	Share Based Compensation Arrangements By Share Based Payment Award Options Exercises In Period Weighted Average Exercise Price ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice	7.68
CY2020	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod	109000	shares
CY2020	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice	10.8
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber	2234000	shares
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice	8.71
CY2020	prpl	Sharebased Compensation Arrangement By Sharebased Payment Award Options Outstanding Weighted Average Contractual Term SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageContractualTerm	P3Y6M
CY2020Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue	54133000	usd
CY2021	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	234000	shares
CY2021	us-gaap	Share Based Compensation Arrangements By Share Based Payment Award Options Grants In Period Weighted Average Exercise Price ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice	24.85
CY2021	prpl	Stock Issued During Period Share Stock Options Exercised StockIssuedDuringPeriodShareStockOptionsExercised	171000	shares
CY2021	us-gaap	Share Based Compensation Arrangements By Share Based Payment Award Options Exercises In Period Weighted Average Exercise Price ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice	8.26
CY2021	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod	745000	shares
CY2021	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice	14.02
CY2021Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber	1552000	shares
CY2021Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice	8.65
CY2021	prpl	Sharebased Compensation Arrangement By Sharebased Payment Award Options Outstanding Weighted Average Contractual Term SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageContractualTerm	P1Y10M24D
CY2021Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue	8667000	usd
CY2022	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Gross ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross	594000	shares
CY2022	us-gaap	Share Based Compensation Arrangements By Share Based Payment Award Options Grants In Period Weighted Average Exercise Price ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice	6.82
CY2022	prpl	Stock Issued During Period Share Stock Options Exercised StockIssuedDuringPeriodShareStockOptionsExercised	20000	shares
CY2022	us-gaap	Share Based Compensation Arrangements By Share Based Payment Award Options Exercises In Period Weighted Average Exercise Price ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice	8.32
CY2022	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod	1307000	shares
CY2022	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice	7.8
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber	819000	shares
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice	8.68
CY2022	prpl	Sharebased Compensation Arrangement By Sharebased Payment Award Options Outstanding Weighted Average Contractual Term SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageContractualTerm	P2Y3M18D
CY2021	us-gaap	Employee Service Share Based Compensation Nonvested Awards Total Compensation Cost Not Yet Recognized Period For Recognition1 EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1	P1Y10M24D
CY2022	prpl	Taxable Incomes TaxableIncomes	Income tax (benefit) expense for the years ended December 31, 2022, 2021 and 2020 consist of the following (in thousands):
CY2020	us-gaap	Noncontrolling Interest In Net Income Loss Other Noncontrolling Interests Nonredeemable NoncontrollingInterestInNetIncomeLossOtherNoncontrollingInterestsNonredeemable	-117000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Liabilities Net DeferredTaxAssetsLiabilitiesNet	34014000	usd
CY2021Q4	us-gaap	Deferred Tax Assets Liabilities Net DeferredTaxAssetsLiabilitiesNet	843000	usd
CY2022Q4	prpl	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Numbers ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumbers	819000	shares
CY2022	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Options Outstanding Weighted Average Remaining Contractual Term2 SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2	P2Y3M18D
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Exercisable Number ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber	512000	shares
CY2022	prpl	Sharebased Compensation Arrangement By Sharebased Payment Award Options Outstanding Weighted Average Remaining Contractual Term SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm	P1Y6M
CY2022	us-gaap	Allocated Share Based Compensation Expense AllocatedShareBasedCompensationExpense	700000	usd
CY2021	us-gaap	Allocated Share Based Compensation Expense AllocatedShareBasedCompensationExpense	2100000	usd
CY2020	us-gaap	Allocated Share Based Compensation Expense AllocatedShareBasedCompensationExpense	1300000	usd
CY2021	us-gaap	Defined Contribution Plan Cost Recognized DefinedContributionPlanCostRecognized	1300000	usd
CY2021	prpl	Remaining Recognition Period RemainingRecognitionPeriod	P1Y7M6D
CY2022	us-gaap	Proceeds From Stock Options Exercised ProceedsFromStockOptionsExercised	200000	usd
CY2021	us-gaap	Proceeds From Stock Options Exercised ProceedsFromStockOptionsExercised	1400000	usd
CY2020	us-gaap	Proceeds From Stock Options Exercised ProceedsFromStockOptionsExercised	2000000	usd
CY2022	us-gaap	Employee Service Share Based Compensation Tax Benefit From Exercise Of Stock Options EmployeeServiceShareBasedCompensationTaxBenefitFromExerciseOfStockOptions	400000	usd
CY2021	us-gaap	Employee Service Share Based Compensation Tax Benefit From Exercise Of Stock Options EmployeeServiceShareBasedCompensationTaxBenefitFromExerciseOfStockOptions	1600000	usd
CY2020	us-gaap	Employee Service Share Based Compensation Tax Benefit From Exercise Of Stock Options EmployeeServiceShareBasedCompensationTaxBenefitFromExerciseOfStockOptions	4500000	usd
CY2021	prpl	Restricted Stock Granted RestrictedStockGranted	200000	shares
CY2022	prpl	Weighted Average Grant Date Fair Value WeightedAverageGrantDateFairValue	3.71
CY2021	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Vested In Period Weighted Average Grant Date Fair Value ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue	16.28
CY2022	prpl	Fair Value Of Trading Price Of Common Stock On Measurement Date FairValueOfTradingPriceOfCommonStockOnMeasurementDate	5.33
CY2021	prpl	Fair Value Of Trading Price Of Common Stock On Measurement Date FairValueOfTradingPriceOfCommonStockOnMeasurementDate	24.88
CY2022	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Risk Free Interest Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate	0.0289	pure
CY2021	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Risk Free Interest Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate	0.0043	pure
CY2022	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Fair Value Assumptions Expected Term1 SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1	P2Y10M24D
CY2021	us-gaap	Sharebased Compensation Arrangement By Sharebased Payment Award Fair Value Assumptions Expected Term1 SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1	P2Y8M12D
CY2022	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Weighted Average Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsWeightedAverageVolatilityRate	0.851	pure
CY2021	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Weighted Average Volatility Rate ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsWeightedAverageVolatilityRate	0.77	pure
CY2022	prpl	Recorded Restricted Stock Unit Expense RecordedRestrictedStockUnitExpense	4900000	usd
CY2022	us-gaap	Employee Service Share Based Compensation Nonvested Awards Total Compensation Cost Not Yet Recognized Period For Recognition1 EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1	P2Y2M12D
CY2022	prpl	Total Noncash Stock Compensation And Associated Line Item On Statement Of Operations TotalNoncashStockCompensationAndAssociatedLineItemOnStatementOfOperations	<table cellpadding="0" cellspacing="0" style="border-collapse: collapse; width: 100%; font: 10pt Times New Roman, Times, Serif"> <tr style="vertical-align: bottom"> <td> </td><td style="font-weight: bold; padding-bottom: 1.5pt"> </td> <td colspan="10" style="font-weight: bold; text-align: center; border-bottom: Black 1.5pt solid">Years Ended December 31,</td><td style="padding-bottom: 1.5pt; font-weight: bold"> </td></tr> <tr style="vertical-align: bottom"> <td> </td><td style="font-weight: bold; padding-bottom: 1.5pt"> </td> <td colspan="2" style="font-weight: bold; text-align: center; border-bottom: Black 1.5pt solid">2022</td><td style="padding-bottom: 1.5pt; font-weight: bold"> </td><td style="font-weight: bold; padding-bottom: 1.5pt"> </td> <td colspan="2" style="font-weight: bold; text-align: center; border-bottom: Black 1.5pt solid">2021</td><td style="padding-bottom: 1.5pt; font-weight: bold"> </td><td style="font-weight: bold; padding-bottom: 1.5pt"> </td> <td colspan="2" style="font-weight: bold; text-align: center; border-bottom: Black 1.5pt solid">2020</td><td style="padding-bottom: 1.5pt; font-weight: bold"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="width: 64%; text-align: justify">Cost of revenues</td><td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td><td style="width: 9%; text-align: right">305</td><td style="width: 1%; text-align: left"> </td><td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td><td style="width: 9%; text-align: right">303</td><td style="width: 1%; text-align: left"> </td><td style="width: 1%"> </td> <td style="width: 1%; text-align: left">$</td><td style="width: 9%; text-align: right">169</td><td style="width: 1%; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: transparent"> <td style="text-align: justify">Marketing and sales</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">863</td><td style="text-align: left"> </td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">541</td><td style="text-align: left"> </td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">302</td><td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: justify">General and administrative</td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">2,033</td><td style="text-align: left"> </td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">2,472</td><td style="text-align: left"> </td><td> </td> <td style="text-align: left"> </td><td style="text-align: right">1,353</td><td style="text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: transparent"> <td style="text-align: justify; padding-bottom: 1.5pt">Research and development</td><td style="padding-bottom: 1.5pt"> </td> <td style="border-bottom: Black 1.5pt solid; text-align: left"> </td><td style="border-bottom: Black 1.5pt solid; text-align: right">165</td><td style="padding-bottom: 1.5pt; text-align: left"> </td><td style="padding-bottom: 1.5pt"> </td> <td style="border-bottom: Black 1.5pt solid; text-align: left"> </td><td style="border-bottom: Black 1.5pt solid; text-align: right">50</td><td style="padding-bottom: 1.5pt; text-align: left"> </td><td style="padding-bottom: 1.5pt"> </td> <td style="border-bottom: Black 1.5pt solid; text-align: left"> </td><td style="border-bottom: Black 1.5pt solid; text-align: right">361</td><td style="padding-bottom: 1.5pt; text-align: left"> </td></tr> <tr style="vertical-align: bottom; background-color: rgb(204,238,255)"> <td style="text-align: justify; padding-bottom: 4pt">Total non-cash stock compensation</td><td style="padding-bottom: 4pt"> </td> <td style="border-bottom: Black 4pt double; text-align: left">$</td><td style="border-bottom: Black 4pt double; text-align: right">3,366</td><td style="padding-bottom: 4pt; text-align: left"> </td><td style="padding-bottom: 4pt"> </td> <td style="border-bottom: Black 4pt double; text-align: left">$</td><td style="border-bottom: Black 4pt double; text-align: right">3,366</td><td style="padding-bottom: 4pt; text-align: left"> </td><td style="padding-bottom: 4pt"> </td> <td style="border-bottom: Black 4pt double; text-align: left">$</td><td style="border-bottom: Black 4pt double; text-align: right">2,185</td><td style="padding-bottom: 4pt; text-align: left"> </td></tr> </table>
CY2022	us-gaap	Stock Granted During Period Value Sharebased Compensation Gross StockGrantedDuringPeriodValueSharebasedCompensationGross	3366000	usd
CY2021	us-gaap	Stock Granted During Period Value Sharebased Compensation Gross StockGrantedDuringPeriodValueSharebasedCompensationGross	3366000	usd
CY2020	us-gaap	Stock Granted During Period Value Sharebased Compensation Gross StockGrantedDuringPeriodValueSharebasedCompensationGross	2185000	usd
CY2022	us-gaap	General Discussion Of Pension And Other Postretirement Benefits GeneralDiscussionOfPensionAndOtherPostretirementBenefits	The plan provides for Company matching of employee contributions up to 5% of eligible earnings.
CY2022	prpl	Defined Contribution Plan Cost Recognized1 DefinedContributionPlanCostRecognized1	3600000	usd
CY2021	prpl	Defined Contribution Plan Cost Recognized1 DefinedContributionPlanCostRecognized1	3200000	usd
CY2020	prpl	Defined Contribution Plan Cost Recognized1 DefinedContributionPlanCostRecognized1	2300000	usd
CY2022	us-gaap	Revenues Revenues	575692000	usd
CY2021	us-gaap	Revenues Revenues	726227000	usd
CY2020	us-gaap	Revenues Revenues	648471000	usd
CY2020	prpl	United States UnitedStates	-642718000	usd
CY2020	prpl	International International	-5753000	usd
CY2020	prpl	Total Revenue Net TotalRevenueNet	648471000	usd
CY2022	prpl	Accounts Receivable Percentage AccountsReceivablePercentage	0.52	pure
CY2021	prpl	Accounts Receivable Percentage AccountsReceivablePercentage	0.41	pure
CY2022	prpl	Net Revenue Percentage NetRevenuePercentage	0.15	pure
CY2021	prpl	Net Revenue Percentage NetRevenuePercentage	0.15	pure
CY2020	prpl	Net Revenue Percentage NetRevenuePercentage	0.15	pure
CY2022Q4	us-gaap	Cash Fdic Insured Amount CashFDICInsuredAmount	250000	usd
CY2022Q4	us-gaap	Income Taxes Receivable IncomeTaxesReceivable	122900000	usd
CY2021Q4	us-gaap	Income Taxes Receivable IncomeTaxesReceivable	2700000	usd
CY2020Q4	us-gaap	Income Taxes Receivable IncomeTaxesReceivable	273500000	usd
CY2022	us-gaap	Current Federal Tax Expense Benefit CurrentFederalTaxExpenseBenefit	-1029000	usd
CY2021	us-gaap	Current Federal Tax Expense Benefit CurrentFederalTaxExpenseBenefit	1692000	usd
CY2020	us-gaap	Current Federal Tax Expense Benefit CurrentFederalTaxExpenseBenefit	1112000	usd
CY2022	us-gaap	Current State And Local Tax Expense Benefit CurrentStateAndLocalTaxExpenseBenefit	345000	usd
CY2021	us-gaap	Current State And Local Tax Expense Benefit CurrentStateAndLocalTaxExpenseBenefit	699000	usd
CY2020	us-gaap	Current State And Local Tax Expense Benefit CurrentStateAndLocalTaxExpenseBenefit	951000	usd
CY2022	us-gaap	Current Income Tax Expense Benefit CurrentIncomeTaxExpenseBenefit	-684000	usd
CY2021	us-gaap	Current Income Tax Expense Benefit CurrentIncomeTaxExpenseBenefit	2391000	usd
CY2020	us-gaap	Current Income Tax Expense Benefit CurrentIncomeTaxExpenseBenefit	2063000	usd
CY2022	us-gaap	Deferred Federal Income Tax Expense Benefit DeferredFederalIncomeTaxExpenseBenefit	168936000	usd
CY2021	us-gaap	Deferred Federal Income Tax Expense Benefit DeferredFederalIncomeTaxExpenseBenefit	-6436000	usd
CY2020	us-gaap	Deferred Federal Income Tax Expense Benefit DeferredFederalIncomeTaxExpenseBenefit	-35747000	usd
CY2022	us-gaap	Deferred State And Local Income Tax Expense Benefit DeferredStateAndLocalIncomeTaxExpenseBenefit	44612000	usd
CY2021	us-gaap	Deferred State And Local Income Tax Expense Benefit DeferredStateAndLocalIncomeTaxExpenseBenefit	2828000	usd
CY2020	us-gaap	Deferred State And Local Income Tax Expense Benefit DeferredStateAndLocalIncomeTaxExpenseBenefit	-10065000	usd
CY2022	us-gaap	Deferred Income Taxes And Tax Credits DeferredIncomeTaxesAndTaxCredits	213548000	usd
CY2021	us-gaap	Deferred Income Taxes And Tax Credits DeferredIncomeTaxesAndTaxCredits	-3608000	usd
CY2020	us-gaap	Deferred Income Taxes And Tax Credits DeferredIncomeTaxesAndTaxCredits	-45812000	usd
CY2022	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	212864000	usd
CY2021	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	-1217000	usd
CY2020	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	-43749000	usd
CY2022	us-gaap	Income Tax Reconciliation Income Tax Expense Benefit At Federal Statutory Income Tax Rate IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate	25817000	usd
CY2021	us-gaap	Income Tax Reconciliation Income Tax Expense Benefit At Federal Statutory Income Tax Rate IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate	557000	usd
CY2020	us-gaap	Income Tax Reconciliation Income Tax Expense Benefit At Federal Statutory Income Tax Rate IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate	-57441000	usd
CY2022	us-gaap	Income Tax Reconciliation State And Local Income Taxes IncomeTaxReconciliationStateAndLocalIncomeTaxes	293000	usd
CY2021	us-gaap	Income Tax Reconciliation State And Local Income Taxes IncomeTaxReconciliationStateAndLocalIncomeTaxes	-771000	usd
CY2020	us-gaap	Income Tax Reconciliation State And Local Income Taxes IncomeTaxReconciliationStateAndLocalIncomeTaxes	499000	usd
CY2022	us-gaap	Noncontrolling Interest In Net Income Loss Other Noncontrolling Interests Nonredeemable NoncontrollingInterestInNetIncomeLossOtherNoncontrollingInterestsNonredeemable	56000	usd
CY2021	us-gaap	Noncontrolling Interest In Net Income Loss Other Noncontrolling Interests Nonredeemable NoncontrollingInterestInNetIncomeLossOtherNoncontrollingInterestsNonredeemable	-420000	usd
CY2020Q4	us-gaap	Deferred Tax Assets Liabilities Net DeferredTaxAssetsLiabilitiesNet	1518000	usd
CY2022	us-gaap	Increase Decrease In Derivative Liabilities IncreaseDecreaseInDerivativeLiabilities	-912000	usd
CY2021	us-gaap	Increase Decrease In Derivative Liabilities IncreaseDecreaseInDerivativeLiabilities	-5051000	usd
CY2020	us-gaap	Increase Decrease In Derivative Liabilities IncreaseDecreaseInDerivativeLiabilities	50537000	usd
CY2022	us-gaap	Income Tax Reconciliation Change In Deferred Tax Assets Valuation Allowance IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance	189035000	usd
CY2020	us-gaap	Income Tax Reconciliation Change In Deferred Tax Assets Valuation Allowance IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance	-35531000	usd
CY2022	us-gaap	Income Tax Reconciliation Foreign Income Tax Rate Differential IncomeTaxReconciliationForeignIncomeTaxRateDifferential	2527000	usd
CY2021	us-gaap	Income Tax Reconciliation Foreign Income Tax Rate Differential IncomeTaxReconciliationForeignIncomeTaxRateDifferential	3287000	usd
CY2020	us-gaap	Income Tax Reconciliation Foreign Income Tax Rate Differential IncomeTaxReconciliationForeignIncomeTaxRateDifferential	40000	usd
CY2022Q4	prpl	Research And Development Tax Credits ResearchAndDevelopmentTaxCredits	-1763000	usd
CY2022	us-gaap	Interest Income Other InterestIncomeOther	29834000	usd
CY2021	us-gaap	Interest Income Other InterestIncomeOther	1834000	usd
CY2021	us-gaap	Income Tax Reconciliation Nondeductible Expense IncomeTaxReconciliationNondeductibleExpense	531000	usd
CY2022Q4	prpl	Stockbased Compensation StockbasedCompensation	2303	usd
CY2021Q4	prpl	Stockbased Compensation StockbasedCompensation	-330000	usd
CY2022	us-gaap	Other Comprehensive Income Loss Tax OtherComprehensiveIncomeLossTax	-312000	usd
CY2021	us-gaap	Other Comprehensive Income Loss Tax OtherComprehensiveIncomeLossTax	-11000	usd
CY2020	us-gaap	Other Comprehensive Income Loss Tax OtherComprehensiveIncomeLossTax	-218000	usd
CY2022	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	212864000	usd
CY2021	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	-1217000	usd
CY2020	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	-43749000	usd
CY2022	us-gaap	Unrealized Gain Loss On Investments UnrealizedGainLossOnInvestments	130298000	usd
CY2021	us-gaap	Unrealized Gain Loss On Investments UnrealizedGainLossOnInvestments	203393000	usd
CY2022Q4	us-gaap	Debt Instrument Carrying Amount DebtInstrumentCarryingAmount	100413000	usd
CY2021Q4	us-gaap	Debt Instrument Carrying Amount DebtInstrumentCarryingAmount	69859000	usd
CY2022Q4	us-gaap	Deferred Costs And Other Assets DeferredCostsAndOtherAssets	449000	usd
CY2021Q4	us-gaap	Deferred Costs And Other Assets DeferredCostsAndOtherAssets	478000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Compensation And Benefits Share Based Compensation Cost DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost	874000	usd
CY2021Q4	us-gaap	Deferred Tax Assets Tax Deferred Expense Compensation And Benefits Share Based Compensation Cost DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost	722000	usd
CY2022Q4	us-gaap	Deferred Tax Asset Interest Carryforward DeferredTaxAssetInterestCarryforward	1573000	usd
CY2021Q4	us-gaap	Deferred Tax Asset Interest Carryforward DeferredTaxAssetInterestCarryforward	548000	usd
CY2022	us-gaap	Income Tax Reconciliation Nondeductible Expense Research And Development IncomeTaxReconciliationNondeductibleExpenseResearchAndDevelopment	1389000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Charitable Contribution Carryforwards DeferredTaxAssetsCharitableContributionCarryforwards	77000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Operating Loss Carryforwards DeferredTaxAssetsOperatingLossCarryforwards	32681000	usd
CY2021Q4	us-gaap	Deferred Tax Assets Operating Loss Carryforwards DeferredTaxAssetsOperatingLossCarryforwards	12650000	usd
CY2022Q4	prpl	Total Net Deferred Income Tax Asset TotalNetDeferredIncomeTaxAsset	267754000	usd
CY2021Q4	prpl	Total Net Deferred Income Tax Asset TotalNetDeferredIncomeTaxAsset	287650000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Valuation Allowance DeferredTaxAssetsValuationAllowance	267754000	usd
CY2021Q4	us-gaap	Deferred Tax Assets Valuation Allowance DeferredTaxAssetsValuationAllowance	69859000	usd
CY2021Q4	us-gaap	Deferred Income Tax Assets Net DeferredIncomeTaxAssetsNet	217791000	usd
CY2020Q4	us-gaap	Deferred Tax Assets Net DeferredTaxAssetsNet	35500000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Net DeferredTaxAssetsNet	176900000	usd
CY2022Q4	srt	Financing Receivable Allowance For Credit Loss To Nonaccrual Percent FinancingReceivableAllowanceForCreditLossToNonaccrualPercent	0.80	pure
CY2022Q4	srt	Financing Receivable Nonaccrual To Outstanding Percent FinancingReceivableNonaccrualToOutstandingPercent	0.80	pure
CY2022Q4	us-gaap	Value Added Tax Receivable Current ValueAddedTaxReceivableCurrent	0	usd
CY2022	us-gaap	Amount Recognized In Net Periodic Benefit Cost And Other Comprehensive Income Loss Before Tax AmountRecognizedInNetPeriodicBenefitCostAndOtherComprehensiveIncomeLossBeforeTax	162000000	usd
CY2022	us-gaap	Other Income Disclosure Nonoperating OtherIncomeDisclosureNonoperating	As a result of the initial merger transaction, the subsequent exchanges of 43.6 million Class B Units for Class A common stock as of December 31, 2022 and changes in estimates relating to the expected tax benefits associated with the liability under the agreement, the potential future Tax Receivable Agreement liability was $0.3 million, of which $168.1 million was recorded in the year ended December 31, 2021, offset by a $167.8 million reduction recorded in 2022. The $167.8 million reduction in the 2022 Tax Receivable Agreement liability reflected $162.0 million that was recorded as Tax Receivable Agreement income coupled with a payment of $5.8 million made during the year.
CY2022	prpl	Estimated Cost EstimatedCost	400000	shares
CY2022Q4	us-gaap	Income Tax Receivable IncomeTaxReceivable	168800000	usd
CY2022	prpl	Termination Fee TerminationFee	108500000	usd
CY2022	us-gaap	Noncontrolling Interest In Net Income Loss Operating Partnerships Redeemable NoncontrollingInterestInNetIncomeLossOperatingPartnershipsRedeemable	26300000	usd
CY2022Q4	us-gaap	Operating Loss Carryforwards OperatingLossCarryforwards	25900000	usd
CY2022Q4	us-gaap	Deferred Tax Assets Operating Loss Carryforwards Not Subject To Expiration DeferredTaxAssetsOperatingLossCarryforwardsNotSubjectToExpiration	500000	usd
CY2022	us-gaap	Interest Income Nontaxable Investment Security Increase Decrease InterestIncomeNontaxableInvestmentSecurityIncreaseDecrease	6300000	usd
CY2022	us-gaap	Income Tax Reconciliation Tax Credits IncomeTaxReconciliationTaxCredits	900000	usd
CY2022	us-gaap	Leveraged Leases Income Statement Investment Tax Credit Recognized On Leveraged Leases LeveragedLeasesIncomeStatementInvestmentTaxCreditRecognizedOnLeveragedLeases	700000	usd
CY2022	us-gaap	Employee Benefits And Share Based Compensation EmployeeBenefitsAndShareBasedCompensation	800000	usd
CY2022Q4	us-gaap	Deferred Income Tax Assets Net DeferredIncomeTaxAssetsNet		usd
CY2022Q4	prpl	Tax Receivable Agreement Liability TaxReceivableAgreementLiability		usd
CY2021Q4	us-gaap	Commitments And Contingencies CommitmentsAndContingencies		usd
CY2021Q4	prpl	Common Stock Value2 CommonStockValue2		usd
CY2020	us-gaap	Stock Issued During Period Value Conversion Of Convertible Securities StockIssuedDuringPeriodValueConversionOfConvertibleSecurities		usd
CY2022	prpl	Paidinkind Interest PaidinkindInterest		usd
CY2021	prpl	Paidinkind Interest PaidinkindInterest		usd
CY2022	us-gaap	Gains Losses On Extinguishment Of Debt GainsLossesOnExtinguishmentOfDebt		usd
CY2021	us-gaap	Gains Losses On Extinguishment Of Debt GainsLossesOnExtinguishmentOfDebt		usd
CY2021	us-gaap	Gain Loss On Sale Of Property Plant Equipment GainLossOnSaleOfPropertyPlantEquipment		usd
CY2021	us-gaap	Gains Losses On Extinguishment Of Debt Before Write Off Of Deferred Debt Issuance Cost GainsLossesOnExtinguishmentOfDebtBeforeWriteOffOfDeferredDebtIssuanceCost		usd
CY2020	us-gaap	Gains Losses On Extinguishment Of Debt Before Write Off Of Deferred Debt Issuance Cost GainsLossesOnExtinguishmentOfDebtBeforeWriteOffOfDeferredDebtIssuanceCost		usd
CY2021	us-gaap	Payments To Acquire Businesses Net Of Cash Acquired PaymentsToAcquireBusinessesNetOfCashAcquired		usd
CY2020	us-gaap	Payments To Acquire Businesses Net Of Cash Acquired PaymentsToAcquireBusinessesNetOfCashAcquired		usd
CY2021	us-gaap	Repayments Of Lines Of Credit RepaymentsOfLinesOfCredit		usd
CY2021	us-gaap	Proceeds From Issuance Initial Public Offering ProceedsFromIssuanceInitialPublicOffering		usd
CY2021	us-gaap	Payments Of Stock Issuance Costs PaymentsOfStockIssuanceCosts		usd
CY2022	us-gaap	Proceeds From Warrant Exercises ProceedsFromWarrantExercises		usd
CY2021	us-gaap	Payments Of Debt Issuance Costs PaymentsOfDebtIssuanceCosts		usd
CY2022	prpl	Proceeds From Inno Hold Indemnification Payment ProceedsFromInnoHoldIndemnificationPayment		usd
CY2022	prpl	Distributions Distributions		usd
CY2022	prpl	Deferred Income Taxes DeferredIncomeTaxes		usd
CY2022	prpl	Exercise Of Liability Warrants ExerciseOfLiabilityWarrants		usd
CY2021	prpl	Fair Value Measurement With Fair Value Transfer To Level1 Measuremen FairValueMeasurementWithFairValueTransferToLevel1Measuremen		usd
CY2022	prpl	Fair Value Measurement With Fair Value Transfer To Level1 Measuremen FairValueMeasurementWithFairValueTransferToLevel1Measuremen		usd
CY2022	prpl	Fair Value Of Warrants Exercised FairValueOfWarrantsExercised		usd
CY2022Q4	us-gaap	Fair Value Measurement With Unobservable Inputs Reconciliations Recurring Basis Liability Value FairValueMeasurementWithUnobservableInputsReconciliationsRecurringBasisLiabilityValue		usd
CY2022Q4	us-gaap	Lines Of Credit Current LinesOfCreditCurrent		usd
CY2022Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal In Rolling Year Two LongTermDebtMaturitiesRepaymentsOfPrincipalInRollingYearTwo		usd
CY2022Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal In Rolling Year Three LongTermDebtMaturitiesRepaymentsOfPrincipalInRollingYearThree		usd
CY2022Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal In Rolling Year Five LongTermDebtMaturitiesRepaymentsOfPrincipalInRollingYearFive		usd
CY2022Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal In Rolling Year Four And Five LongTermDebtMaturitiesRepaymentsOfPrincipalInRollingYearFourAndFive		usd
CY2022Q4	us-gaap	Long Term Debt Maturities Repayments Of Principal In Rolling After Year Five LongTermDebtMaturitiesRepaymentsOfPrincipalInRollingAfterYearFive		usd
CY2022Q4	us-gaap	Preferred Stock Shares Outstanding PreferredStockSharesOutstanding		shares
CY2022	us-gaap	Fair Value Liabilities Measured On Recurring Basis Debt Instrument Valuation Techniques Change In Technique Quantification Of Effect FairValueLiabilitiesMeasuredOnRecurringBasisDebtInstrumentValuationTechniquesChangeInTechniqueQuantificationOfEffect		usd
CY2020	us-gaap	Fair Value Liabilities Measured On Recurring Basis Debt Instrument Valuation Techniques Change In Technique Quantification Of Effect FairValueLiabilitiesMeasuredOnRecurringBasisDebtInstrumentValuationTechniquesChangeInTechniqueQuantificationOfEffect		usd
CY2022	us-gaap	Net Income Loss Attributable To Redeemable Noncontrolling Interest NetIncomeLossAttributableToRedeemableNoncontrollingInterest		usd
CY2020	us-gaap	Net Income Loss Attributable To Redeemable Noncontrolling Interest NetIncomeLossAttributableToRedeemableNoncontrollingInterest		usd
CY2022	prpl	Add Dilutive Effect Of Warrants AddDilutiveEffectOfWarrants		shares
CY2020	prpl	Add Dilutive Effect Of Warrants AddDilutiveEffectOfWarrants		shares
CY2022	us-gaap	Weighted Average Number Diluted Shares Outstanding Adjustment WeightedAverageNumberDilutedSharesOutstandingAdjustment		shares
CY2020	us-gaap	Weighted Average Number Diluted Shares Outstanding Adjustment WeightedAverageNumberDilutedSharesOutstandingAdjustment		shares
CY2020	prpl	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period To Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodToIntrinsicValue		usd
CY2020	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Exercises In Period Total Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue		usd
CY2020	prpl	Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period Total Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodTotalIntrinsicValue		usd
CY2021	prpl	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period To Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodToIntrinsicValue		usd
CY2021	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Exercises In Period Total Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue		usd
CY2021	prpl	Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period Total Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodTotalIntrinsicValue		usd
CY2022	prpl	Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period To Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodToIntrinsicValue		usd
CY2022	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Exercises In Period Total Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue		usd
CY2022	prpl	Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period Total Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodTotalIntrinsicValue		usd
CY2022Q4	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Intrinsic Value ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue		usd
CY2022	us-gaap	Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Weighted Average Expected Dividend ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsWeightedAverageExpectedDividend		usd
CY2022	prpl	Related Tax Benefits RelatedTaxBenefits		usd
CY2021	us-gaap	Income Tax Reconciliation Change In Deferred Tax Assets Valuation Allowance IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance		usd
CY2020	us-gaap	Interest Income Other InterestIncomeOther		usd
CY2022	us-gaap	Income Tax Reconciliation Nondeductible Expense IncomeTaxReconciliationNondeductibleExpense		usd
CY2020	us-gaap	Income Tax Reconciliation Nondeductible Expense IncomeTaxReconciliationNondeductibleExpense		usd
CY2020Q4	prpl	Stockbased Compensation StockbasedCompensation		usd
CY2022	dei	Amendment Flag AmendmentFlag	false
CY2022	dei	Document Fiscal Period Focus DocumentFiscalPeriodFocus	FY
CY2022	dei	Entity Central Index Key EntityCentralIndexKey	0001643953

Files In Submission

Name	View Source	Status
0001213900-23-021852-index-headers.html	Edgar Link	pending
0001213900-23-021852-index.html	Edgar Link	pending
0001213900-23-021852.txt	Edgar Link	pending
0001213900-23-021852-xbrl.zip	Edgar Link	pending
f10k2022ex21-1_purpleinn.htm	Edgar Link	pending
f10k2022ex23-1_purpleinn.htm	Edgar Link	pending
f10k2022ex31-1_purpleinn.htm	Edgar Link	pending
f10k2022ex31-2_purpleinn.htm	Edgar Link	pending
f10k2022ex32-1_purpleinn.htm	Edgar Link	pending
f10k2022ex32-2_purpleinn.htm	Edgar Link	pending
f10k2022ex4-3_purpleinn.htm	Edgar Link	pending
f10k2022_purpleinn.htm	Edgar Link	pending
Financial_Report.xlsx	Edgar Link	pending
image_001.jpg	Edgar Link	pending
image_002.jpg	Edgar Link	pending
MetaLinks.json	Edgar Link	pending
prpl-20221231.xsd	Edgar Link	pending
R1.htm	Edgar Link	pending
R10.htm	Edgar Link	pending
R11.htm	Edgar Link	pending
R12.htm	Edgar Link	pending
R13.htm	Edgar Link	pending
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R2.htm	Edgar Link	pending
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R22.htm	Edgar Link	pending
R23.htm	Edgar Link	pending
R24.htm	Edgar Link	pending
R25.htm	Edgar Link	pending
R26.htm	Edgar Link	pending
f10k2022_purpleinn_htm.xml	Edgar Link	completed
R27.htm	Edgar Link	pending
R28.htm	Edgar Link	pending
R29.htm	Edgar Link	pending
R3.htm	Edgar Link	pending
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R94.htm	Edgar Link	pending
R95.htm	Edgar Link	pending
R96.htm	Edgar Link	pending
report.css	Edgar Link	pending
Show.js	Edgar Link	pending
prpl-20221231_def.xml	Edgar Link	unprocessable
prpl-20221231_lab.xml	Edgar Link	unprocessable
prpl-20221231_pre.xml	Edgar Link	unprocessable
prpl-20221231_cal.xml	Edgar Link	unprocessable
FilingSummary.xml	Edgar Link	unprocessable

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$PRPL
Purple Innovation, Inc. Stock $prpl

2022 Q4 Form 10-K Financial Statement

#000121390023021852 Filed on March 22, 2023

Income Statement

Balance Sheet

Cashflow Statement

Facts In Submission

Files In Submission

$PRPL Purple Innovation, Inc. Stock $prpl

2022 Q4 Form 10-K Financial Statement

#000121390023021852 Filed on March 22, 2023

Income Statement

Balance Sheet

Cashflow Statement

Facts In Submission

Files In Submission

$PRPL
Purple Innovation, Inc. Stock $prpl