What Reformation Inc.'s executives and directors are doing with their own shares, from SEC Form 3/4/5 filings — separating what the filings state (awards, withholding, disclosed plans) from what only the pattern of dates shows.
| 3 months | 12 months | |
|---|---|---|
| Open-market buys | 3 | 3 |
| Sells | 3 | 4 |
| Total trades | 7 | 18 |
| 3 months | 12 months | |
|---|---|---|
| Acquired | 203,700 | 1,779,363 |
| Disposed | 3,367,969 | 4,571,998 |
| Net activity | −3,164,269 | −2,792,635 |
View rich charts and dive into the patterns of specific insiders — who is accumulating, who is winding down, and which sale explanations the filings actually support.
| Insider | Relation | Date | Transaction | Shares | Price | Value | Shares held |
|---|---|---|---|---|---|---|---|
| Refo SCSp | 10% owner | Sep 01 | Open-market sale · S | −149,596 | $13.95 | −$2.09M | 28,942,153 |
| Aflalo Yael | Director | Sep 01 | Open-market sale · S | −60,298 | $13.95 | −$841K | 11,665,505 |
| Allen Zipporah | Director | Jul 31 | Open-market buy · P | +3,500 | $15.00 | +$52.5K | 12,833 |
| Coyle John Joseph | Director | Jul 31 | Open-market buy · P | +200,000 | $15.00 | +$3M | 266,313 |
| Kleine Brigitte | Director | Jul 31 | Open-market buy · P | +200 | $15.00 | +$3K | 9,533 |
| Refo SCSp | 10% owner | Jul 31 | Open-market sale · S | −2,987,199 | $13.95 | −$41.7M | 29,091,749 |
| Borenstein Hali | CEO and President | Jul 31 | Disposition to Issuer · D | −170,876 | $13.95 | −$2.38M | 1,133,332 |
| Moore Joshua | Chief Financial Officer | Jul 29 | Grant / award · A | +82,333 | — | — | 324,781 |
| Moore Joshua | Chief Financial Officer | Jul 29 | Grant / award · A | +160,000 | — | — | 242,448 |
| Moore Joshua | Chief Financial Officer | Jul 29 | Grant / award · A | +14,666 | — | — | 82,448 |
| Tchakarov Ivan | Chief Operating Officer | Jul 29 | Grant / award · A | +33,333 | — | — | 186,835 |
| Tchakarov Ivan | Chief Operating Officer | Jul 29 | Grant / award · A | +133,333 | — | — | 153,502 |
| Borenstein Hali | CEO and President | Jul 29 | Grant / award · A | +166,666 | — | — | 1,304,208 |
| Borenstein Hali | CEO and President | Jul 29 | Grant / award · A | +666,666 | — | — | 1,137,542 |
| Borenstein Hali | CEO and President | Jul 29 | Grant / award · A | +300,000 | — | — | 470,876 |
| Aflalo Yael | Director | Jul 29 | Open-market sale · S | −1,204,029 | $13.95 | −$16.8M | 11,725,803 |
| Miller Steven Clive | Director | Jul 29 | Grant / award · A | +9,333 | — | — | 19,607 |
| Rauch Stacey | Director | Jul 29 | Grant / award · A | +9,333 | — | — | 9,333 |
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