The company has not filed an annual or quarterly report since its Q3 FY2020 10-Q, filed Nov 5, 2020. Its latest SEC filing is a 15-12B from Mar 29, 2021.
10-Q for Q3 FY2020, filed Nov 5, 2020
The sections below describe the company as of the FY2019 annual report.
Franchises hotel brands and operates hotels, serving hotel owners and travelers through midscale and economy lodging brands.
10-K for FY2019, filed Feb 27, 2020We are a NYSE-listed hospitality and leisure company (ticker symbol: RLH) doing business as RLH Corporation and primarily engaged in the…View ↗
All our properties strive to highlight friendly service and reflect the local flair of their markets. The midscale RLH Corporation brands…View ↗
The franchised hotels segment is engaged primarily in licensing our brands to franchisees. This segment generates revenue from royalty…View ↗
Hotel owners pay franchise royalties and marketing and other fees, typically billed monthly and tied to room revenue, room count or transactions. Hotel guests and corporate patrons pay for rooms and food and beverage when the stay or service is provided.
10-K for FY2019, filed Feb 27, 2020The franchised hotels segment is engaged primarily in licensing our brands to franchisees. This segment generates revenue from royalty…View ↗
Royalty fees are generally based on a percentage of a hotel's monthly gross room revenue or a fixed monthly fee based on room count. These…View ↗
Company operated hotels revenue primarily consist of hotel room rentals, revenue from accommodations sold in conjunction with other…View ↗
$114.3M
10-K for FY2019, filed Feb 27, 2020
$114.3M ↗
Hotel owners contract for franchise brands and support services; travelers and corporate patrons buy rooms, food and beverage, and other services at company-operated hotels.
10-K for FY2019, filed Feb 27, 2020The franchised hotels segment is engaged primarily in licensing our brands to franchisees. This segment generates revenue from royalty…View ↗
Revenue is generally recognized as services are provided. Revenues are primarily derived from franchise contracts with third-party hotel…View ↗
Company operated hotels revenue primarily consist of hotel room rentals, revenue from accommodations sold in conjunction with other…View ↗
No. It lost $19M in .
10-K for FY2019, filed Feb 27, 2020
10-Q for Q3 FY2020, filed Nov 5, 2020
−$3.1MView ↗
10-Q for Q3 FY2020, filed Nov 5, 2020
Open tableView ↗
8-K, filed Mar 18, 2021
On March 17, 2021, pursuant to the terms of the Merger Agreement, the Merger was completed, with Merger Sub being merged with and into the…View ↗
Shrank. Revenue fell 13% in 4 years, from $131.9M in to $114.3M in , about 4% a year.
Shift to franchising
The earlier strategy paired franchise growth with managing owned, leased, joint-venture and third-party hotels. The latest report centers on becoming primarily a franchise company and selling owned hotels.
10-K for FY2016, filed Mar 31, 2017 10-K for FY2019, filed Feb 27, 2020Our strategy is to grow our brands and profitability by expanding our hotel network with additional franchised hotels, managing the…View ↗
Loading...
