ON24 INC.
on24.comNo Longer Reporting
The company has not filed an annual or quarterly report since its FY2025 10-K, filed Mar 12, 2026. Its latest SEC filing is a 15-12G from Apr 13, 2026.
10-K for FY2025, filed Mar 12, 2026
The sections below describe the company as of the FY2025 annual report.
What Did They Do?
Provides businesses with a cloud platform for interactive webinars, virtual events and multimedia content, helping sales and marketing teams engage prospective customers and gather insights.
10-K for FY2025, filed Mar 12, 2026We provide a leading, cloud-based intelligent engagement platform that combines best-in-class customer interaction experience with…View ↗
Our leading cloud-based platform for intelligent engagement enables businesses to convert customer engagement into revenue by combining…View ↗
ON24 Elite: live, interactive webinar experience that engages prospective customers in real-time and can also be made available in an…View ↗
How Did They Make Money?
Customers subscribe for access to the platform and related support over a contract term. They also buy event consulting, implementation and premium support, delivered at the event, when implementation is complete, or across the subscription term.
10-K for FY2025, filed Mar 12, 2026The Company’s performance obligations generally consist of access to its digital engagement platform and related support services, which…View ↗
The Company also provides professional services, which includes consulting services, such as experience management, monitoring and…View ↗
Revenue is recognized at the time the related performance obligation is satisfied by transferring the control of the promised service to a…View ↗
-
10-K for FY2025, filed Mar 12, 2026
FY2025 revenue by product or service ↗
$139.3M
-
10-K for FY2025, filed Mar 12, 2026
$139.3M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Subscription and other platform
Recurring
10-K for FY2025, filed Mar 12, 2026 |
92%
FY2022: 90%
|
Subscription and other platform, FY2025
$128.5M Sources
|
Recurring |
|
Professional services
Mix
|
7.8%
FY2022: 10.0%
|
Professional services, FY2025
$10.8M Sources
|
Mix |
Who Were Their Customers?
Customers are businesses from start-ups to large enterprises across technology, financial services, life sciences and other industries. ON24 primarily sells directly through field and inside sales teams.
10-K for FY2025, filed Mar 12, 2026
Did Revenues Turn Into Profits?
Not on paper. It lost $28.9M in FY2025, but brought in more cash than it spent: $4M of free cash flow.
10-K for FY2025, filed Mar 12, 2026
−$35.8MView ↗
10-K for FY2025, filed Mar 12, 2026
−$28.9MView ↗
10-K for FY2025, filed Mar 12, 2026
$4MView ↗
How Were They Changing?
-
Apr 1, 2026
Merger closed, converting shares into cash
Each share was converted into a right to receive $8.10 in cash, subject to stated exceptions.
Sources
8-K, filed Apr 1, 2026
At the Effective Time, each Company Share outstanding as of immediately prior to the Effective Time (other than any Company Shares held by…View ↗
Shrank. Revenue fell 32% in 4 years, from $203.6M in FY2021 to $139.3M in FY2025, about 9% a year.
Automated content creation
The latest report describes ACE as an offering that automatically creates content and videos alongside analytics; the older report describes Intelligence as an analytics backbone.
10-K for FY2025, filed Mar 12, 2026 10-K for FY2022, filed Mar 15, 2023ON24 Intelligence: analytics backbone that captures first-person data to power the insights, benchmarking, reporting and artificial…View ↗
Loading...
