POTBELLY CORP
potbelly.comNo Longer Reporting
The company has not filed an annual or quarterly report since its Q2 FY2025 10-Q, filed Aug 6, 2025. Its latest SEC filing is a EFFECT from Nov 14, 2025.
10-Q for Q2 FY2025, filed Aug 6, 2025
The sections below describe the company as of the FY2024 annual report.
What Did They Do?
Sells sandwiches, salads and other fresh menu items to diners through neighborhood shops, and licenses its shop systems and trademarks to franchisees.
10-K for FY2024, filed Mar 6, 2025
How Did They Make Money?
Customers pay for shop food when they order, whether in person, online, in the app or through a delivery platform. Franchisees pay royalties tied to shop sales, franchise and development fees over the agreement term, and support fees as services are provided.
10-K for FY2024, filed Mar 6, 2025
-
10-K for FY2024, filed Mar 6, 2025
FY2024 revenue by product or service ↗
$462.6M
-
10-K for FY2024, filed Mar 7, 2025
$462.6M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Sandwich shop
Sold outright
10-K for FY2024, filed Mar 6, 2025 |
96%
FY2021: 99%
|
Sandwich shop, FY2024
$446.2M Sources
|
Sold outright |
|
Franchise royalties, fees and rental income
Mix
|
3.6%
FY2021: 0.7%
|
Franchise royalties, fees and rental income, FY2024
$16.4M Sources
|
Mix |
Who Were Their Customers?
Diners order in shops, on Potbelly’s website or app, or through third-party delivery services; franchisees run shops using Potbelly’s systems and trademarks.
10-K for FY2024, filed Mar 6, 2025We primarily earn revenue at a point in time for sandwich shop sales which can occur in person at the shop, over our online or app…View ↗
We look for franchisees who love working with a team and have solid business experience, financial qualifications and personal motivation.…View ↗
We continue to increase our use of digital marketing tools, which enable us to reach a significant number of people in a timely and…View ↗
Did Revenues Turn Into Profits?
Yes. It kept 9 cents of every revenue dollar as net income in FY2024.
10-K for FY2024, filed Mar 7, 2025
$11MView ↗
10-K for FY2024, filed Mar 7, 2025
$40.3MView ↗
10-K for FY2024, filed Mar 7, 2025
$379KView ↗
How Were They Changing?
10-Q for Q2 FY2025, filed Aug 6, 2025
Open tableView ↗
-
Oct 23, 2025
RaceTrac completed its acquisition of Potbelly
Potbelly became a wholly owned RaceTrac subsidiary, and its common stock ceased trading on Nasdaq.
Sources
8-K, filed Oct 23, 2025
Following the consummation of the Offer, subject to the terms and conditions of the Merger Agreement and in accordance with Section 251(h)…View ↗
Grew. Revenue grew 59% in 4 years, from $291.3M in FY2020 to $462.6M in FY2024, about 12% a year.
Faster franchise development
The earlier report described franchise growth as a disciplined, long-term opportunity; the latest prioritizes franchise development and plans to grow the franchise network at an increasing rate.
10-K for FY2021, filed Mar 3, 2022 10-K for FY2024, filed Mar 6, 2025Franchising. In 2010, we initiated a program to franchise shops in selected markets in the U.S. As of December 26, 2021, we had franchise…View ↗
Loading...
