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51JOB, INC.

No Longer Reporting

The company has not filed an annual or quarterly report since its FY2020 20-F, filed Apr 23, 2021. Its latest SEC filing is a SC 13G from Nov 4, 2024.

The sections below describe the company as of the FY2020 annual report.

What Did They Do?

Provided online recruitment platforms and outsourced human resource services to employers in China.

How Did They Make Money?

Employers paid for recruitment packages that bundled job postings, résumé database access, advertising and online tools over subscription periods; other services were paid for as events, tasks or placements were completed.

FY2020 revenue

Who Were Their Customers?

Large multinational corporations, large national Chinese corporations and local Chinese enterprises bought services. Employers were targeted directly through sales representatives and local offices.

Did Revenues Turn Into Profits?

Yes. Its net income in FY2020 was larger than its revenue and turned 37 cents into free cash flow.

Operating income, FY2020
24% of revenue
Net income, FY2020
194% of revenue
▲ +106% vs FY2019 (CNY 532.3M, 13%)
Free cash flow, FY2020
37% of revenue

How Were They Changing?

Broader recruitment tools The latest report described employers communicating with applicants through direct messages, online chat and video interviews, and broadcasting recruitment events; the older report did not list those platform features.

Expanded human resource services The latest report included professional assessment among its complementary services and described assessment tools for evaluating job candidates and employees; the older report did not include assessment in its service overview.

Who Did They Compete With?

Competes with zhaopin.com, 58.com, baidu.com, qq.com, and sina.com.cn

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