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WebMD Health Corp.

No Longer Reporting

The company has not filed an annual or quarterly report since its Q2 FY2017 10-Q, filed Aug 3, 2017. Its latest SEC filing is a 15-12B from Sep 25, 2017.

The sections below describe the company as of the FY2016 annual report.

What Did They Do?

Publishes health information and tools for consumers and healthcare professionals, and sells advertising and wellness services to business customers, including healthcare advertisers, employers and health plans.

How Did They Make Money?

Advertisers buy ads and sponsorships: ad revenue is tied to ads being delivered or publications distributed, while sponsorships are spread over the agreement term. Employers and health plans subscribe to the wellness platform and buy coaching over the service term; information-service customers buy products as data is delivered.

FY2016 revenue

Who Were Their Customers?

Advertisers and sponsors, including healthcare and consumer-product companies, work with WebMD’s sales team and their agencies to place ads. Employers and health plans buy wellness services directly or through benefits distributors, consultants and other companies; information-service customers include data services, informatics and consulting companies.

Did Revenues Turn Into Profits?

Yes. It kept 13 cents of every revenue dollar as net income in FY2016 and turned 19 cents into free cash flow.

Operating income, FY2016
29% of revenue
▲ +26% vs FY2015 ($159.5M, 25%)
Net income, FY2016
13% of revenue
▲ +43% vs FY2015 ($64M, 10%)
Free cash flow, FY2016
19% of revenue
▲ +122% vs FY2015 ($59.2M, 9%)

How Were They Changing?

Since the FY2016 annual report
Latest quarter: Q2 FY2017, the three months to Jun 30, 2017
Revenue
▲ +5%
vs $167.6M in Q2 FY2016
Net income
▲ +6%
vs $17.8M in Q2 FY2016
  • Sep 15, 2017 WebMD became a wholly owned subsidiary after the merger closed Eligible shares were converted into a right to receive cash under the merger terms.
  • Jul 26, 2017 Internet Brands agreed to acquire WebMD for cash The agreement provided for $66.50 per share in cash.

Grew. Revenue grew 50% in 4 years, from $469.9M in FY2012 to $705M in FY2016, about 11% a year.

Who Did They Compete With?

Competes with Google, Bing, Facebook, Livestrong, Everyday Health, Healthline, Patients Like Me, Healthgrades, Mayo Clinic, Epocrates, Clinical Care Options, MedPage Today, Aptus Health, Sermo, UpToDate, Limeade, RedBrick Health, Welltok, Virgin Pulse, and Jiff

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