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Telaria, Inc.

No Longer Reporting

The company has not filed an annual or quarterly report since its FY2019 10-K, filed Mar 16, 2020. Its latest SEC filing is a SC 13G/A from Apr 15, 2020.

The sections below describe the company as of the FY2019 annual report.

What Did They Do?

Provides video publishers with software to manage and sell advertising across digital video, including connected TV.

How Did They Make Money?

Publishers pay a fee each time an ad impression is sold through the platform. The fee is generally a percentage of the advertising spend, and payment is tied to the ad being served.

revenue

Who Were Their Customers?

Video publishers use the platform to manage and sell their inventory. Advertisers and agencies typically direct spending through DSPs, which buy inventory; some private-marketplace terms are negotiated directly with advertisers or agencies.

Did Revenues Turn Into Profits?

No. It lost $9M in .

Operating income,
−19% of revenue
▲ +16% (Loss) vs (−$11.1M, −20%)
Net income,
−13% of revenue
▼ −4% (Loss) vs (−$9.4M, −17%)

How Were They Changing?

Since the FY2019 annual report
  • Apr 1, 2020 Rubicon Project completed its merger with Telaria Telaria became a wholly owned Rubicon Project subsidiary, and its shareholders received Rubicon Project shares.

Grew. Revenue grew 7.1x in 4 years, from $9.6M in to $68M in , about 63% a year.

Buyer and seller tools to publisher-side software The older report described both buyer and seller platforms, including tools for advertisers to plan and optimize campaigns. The latest report describes publisher-focused software and says it does not offer a buyer solution.

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