MOBIVITY HOLDINGS CORP.
mobivity.comWhat Do They Do?
Builds marketing software that uses point-of-sale data to help convenience and quick-service restaurant brands target offers, and runs programs that reward mobile game users with real-world products.
10-K for FY2024, filed Apr 7, 2025
How Do They Make Money?
Restaurant and convenience brands pay for software subscriptions over the contract period; customers also pay for messages or minutes when used and for professional services as performed. Connected Rewards customers pay for actions such as app downloads or in-app engagement.
10-K for FY2024, filed Apr 7, 2025Our Recurrency platform is a hosted solution. We generate revenue from licensing our software to clients in our software as a service…View ↗
Our traditional loyalty marketing services are predominantly marketed and sold in the form of a recurring software licensing fee that is…View ↗
Our recurrency platform generates revenue in two ways. First, delivered as a Software-as-a-Service (“SaaS”) platform used by leading…View ↗
$1.1M
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10-K for FY2024, filed Apr 7, 2025
$1.1M ↗
Who Are Their Customers?
Convenience and quick-service restaurant brands and mobile game publishers use the marketing and rewards services. Mobivity sells through its own sales force, resellers who market under their own brands, and agents who introduce customers.
10-K for FY2024, filed Apr 7, 2025Our recurrency platform generates revenue in two ways. First, delivered as a Software-as-a-Service (“SaaS”) platform used by leading…View ↗
We market and sell the services offered over our proprietary platform directly through our own sales force, via resellers, and in some…View ↗
Resellers. We sell our services via wholesale pricing of licensing and transactional fees to various resellers who market and sell the…View ↗
Agents. We also engage independent agents to market and sell our services under the Mobivity brand in return for payment of a commission or…View ↗
10-K for FY2024, filed Apr 7, 2025
During the years ended December 31, 2024 and 2023, three customers accounted for 58% and 66% of our revenues, respectively.View ↗
Do Revenues Turn Into Profits?
No. It lost $10.2M in FY2024.
10-K for FY2024, filed Apr 7, 2025
−$7.1MView ↗
10-K for FY2024, filed Apr 7, 2025
−$10.2MView ↗
10-K for FY2024, filed Apr 7, 2025
−$6.1MView ↗
How Are They Changing?
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Mar 31, 2026
Sold substantially all business assets to Mistplay
The deal included cash, Holdings shares and possible additional earnout equity.
Sources
8-K, filed Mar 31, 2026
On March 26, 2026, Mobivity Holdings Corp. (the “Company”) consummated the sale of substantially all of the assets of the Company (the…View ↗
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Mar 13, 2026
Agreed to provide marketing promotion services to PayPal
Compensation depends on performance metrics; Mobivity planned to assign the agreement to Mistplay in connection with the asset sale.
Sources
8-K, filed Mar 13, 2026
On March 9, 2026, Mobivity Holdings Corp. (“Mobivity” or the “Company”) entered into a Master Services Agreement (the “MSA”) with PayPal…View ↗
Shrinking. Revenue fell 91% in 4 years, from $13.3M in FY2020 to $1.1M in FY2024, about 46% a year.
Connected Rewards expands the offering
The earlier report presented Recurrency mainly as a software platform for multi-unit retailers and brands; the latest report also describes programs that reward actions in digital apps with real-world products.
10-K for FY2021, filed Mar 30, 2022 10-K for FY2024, filed Apr 7, 2025Our recurrency platform generates revenue in two ways. First, delivered as a Software-as-a-Service (“SaaS”) platform used by leading…View ↗
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