The company has not filed an annual or quarterly report since its Q3 FY2020 10-Q, filed Nov 4, 2020. Its latest SEC filing is a SC 13G/A from Feb 16, 2021.
10-Q for Q3 FY2020, filed Nov 4, 2020
The sections below describe the company as of the FY2019 annual report.
Sells wearable devices, connected scales, and health and fitness software and coaching to consumers and healthcare and workplace organizations.
10-K for FY2019, filed Feb 27, 2020Fitbit is a technology company focused on delivering health solutions that impact health outcomes. The Fitbit platform combines wearable…View ↗
Today, most of our revenue comes from the sale of wearable devices, including both trackers and smartwatches. Our products are available in…View ↗
Fitbit Health Solutions channel. Our Fitbit Health Solutions channel provides a resource for health and wellness solutions designed to…View ↗
Fitbit makes most of its money selling wearable devices and accessories; those sales are counted at delivery. It also sells subscriptions to users and some business customers, with subscription revenue spread over the service period.
10-K for FY2019, filed Feb 27, 2020The Company derives substantially all of its revenue from sales of its wearable devices, which includes trackers, smartwatches and…View ↗
Amounts allocated to the delivered wearable devices are recognized at the time of delivery, provided the other conditions for revenue…View ↗
The Company offers its users the ability to purchase subscription-based services, through which the users receive incremental features…View ↗
In addition, the Company offers subscription-based software and services to certain customers in Fitness Health Solutions, which includes a…View ↗
$1.4B
10-K for FY2019, filed Feb 27, 2020
$1.4B ↗
Consumers buy through retailers and distributors or directly from Fitbit.com; employers, health plans, hospitals, and researchers buy health solutions through a direct sales team and partners.
10-K for FY2019, filed Feb 27, 2020Retail and distribution channel. We offer our products in over 39,000 retail stores and in over 100 countries. We focus on building close…View ↗
Consumer direct channel. We sell our full line of products directly to consumers in the United States and other countries through our…View ↗
Fitbit Health Solutions channel. Our Fitbit Health Solutions channel provides a resource for health and wellness solutions designed to…View ↗
No. It lost $320.7M in .
10-K for FY2019, filed Feb 27, 2020
10-Q for Q3 FY2020, filed Nov 4, 2020
−$54.5MView ↗
8-K, filed Jan 14, 2021
Pursuant to the terms and subject to the conditions of the Merger Agreement, at the Effective Time, each outstanding share of the Company’s…View ↗
Shrank. Revenue fell 23% in 4 years, from $1.9B in to $1.4B in , about 6% a year.
Smartwatches join the device lineup
The older report centers the hardware lineup on connected trackers and a scale; the latest report also describes smartwatches as part of its wearable range.
10-K for FY2016, filed Mar 1, 2017 10-K for FY2019, filed Feb 27, 2020The core of our platform is our family of wearable connected health and fitness trackers. These wrist-based and “clippable” devices…View ↗
Broader health solutions
The older report describes corporate wellness offerings; the latest adds a connected health platform combining wearable devices, coaching, virtual care, and digital health programs for employers, health plans, and health systems.
10-K for FY2016, filed Mar 1, 2017 10-K for FY2019, filed Feb 27, 2020Broad and differentiated go-to-market strategy. We have developed a broad go-to-market strategy that reaches individuals regardless of…View ↗
Competes with Apple, Samsung, LG, Google, Xiaomi, Huawei, Garmin, and Fossil
10-K for FY2019, filed Feb 27, 2020The market for wearable devices is both evolving and highly competitive. We primarily compete in the wrist-based wearables market, which is…View ↗
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