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RetailMeNot, Inc.

No Longer Reporting

The company has not filed an annual or quarterly report since its Q1 FY2017 10-Q, filed May 2, 2017. Its latest SEC filing is a SC 13G/A from Jun 6, 2017.

The sections below describe the company as of the FY2016 annual report.

What Did They Do?

Connects consumers with retailers, restaurants and brands through online and in-store digital offers, cash-back rebates and discounted gift cards.

How Did They Make Money?

Merchants mainly pay commissions when shoppers buy after using offers; merchants pay directly or through performance marketing networks. Merchants also pay for advertising when it appears, while consumers and businesses buy discounted gift cards that RetailMeNot resells at a markup.

FY2016 revenue

Who Were Their Customers?

Retailers, restaurants and brands buy promotional reach through RetailMeNot’s direct sales force; they pay commissions directly or, more often, through performance marketing networks. Consumers use the digital-offer services for free, and consumers and businesses buy discounted gift cards online.

Did Revenues Turn Into Profits?

Yes. It kept 1 cent of every revenue dollar as net income in FY2016 and turned 10 cents into free cash flow.

Operating income, FY2016
3% of revenue
▼ −63% vs FY2015 ($23.2M, 9%)
Net income, FY2016
1% of revenue
▼ −83% vs FY2015 ($11.8M, 5%)
Free cash flow, FY2016
10% of revenue
▼ −46% vs FY2015 ($49.6M, 20%)

How Were They Changing?

Since the FY2016 annual report
Latest quarter: Q1 FY2017, the three months to Mar 31, 2017
Revenue
▲ +27%
vs $54.6M in Q1 FY2016
Net income
▲ +10406% (Loss)
vs −$36K in Q1 FY2016
  • May 23, 2017 RetailMeNot became a wholly owned subsidiary Its shares ceased trading on Nasdaq after the merger.
  • Apr 10, 2017 Harland Clarke Holdings agreed to acquire RetailMeNot The offer was $11.60 per share in cash.

Grew. Revenue grew 94% in 4 years, from $144.7M in FY2012 to $280.4M in FY2016, about 18% a year.

Broader savings products The older report centers on digital coupons; the latest describes a broader marketplace that also includes cash-back rebates and discounted gift cards.

More ways merchants pay The older report describes merchants paying commissions only after a sale; the latest also describes flat-fee and per-thousand-impression arrangements.

Who Did They Compete With?

Competes with Goodsearch, dealspl.us, bradsdeals, savings.com, Tech Bargains, Coupon Cabin, Groupon, Living Social, Coupons.com, Facebook, Google, PayPal, eBates, Raise, Cardcash, and Cardpool

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