The company has not filed an annual or quarterly report since its Q2 FY2017 10-Q, filed Aug 9, 2017. Its latest SEC filing is a SC 13G/A from Feb 14, 2018.
10-Q for Q2 FY2017, filed Aug 9, 2017
The sections below describe the company as of the FY2016 annual report.
Sells digital advertising technology and services that help advertising agencies and marketers target consumers and optimize campaigns across digital media.
10-K for FY2016, filed Mar 16, 2017Rocket Fuel is a technology company that brings the power of machine learning to the world of digital marketing, offering a Predictive…View ↗
Our core service offerings are organized around two platforms - Demand Side Platform, or "DSP" and a Data Management Platform, or "DMP" -…View ↗
Our proprietary artificial intelligence, or "AI" -driven DSP is built on our real-time optimization engine, which leverages big data and…View ↗
Our CustomersView ↗
$456.3M
10-K for FY2016, filed Mar 16, 2017
$456.3M ↗
The company works mainly through advertising agencies, and also serves some customers directly. It sells through direct sales teams, resellers and channel partners.
10-K for FY2016, filed Mar 16, 2017
No. It lost $65.7M in .
10-K for FY2016, filed Mar 16, 2017
10-Q for Q2 FY2017, filed Aug 9, 2017
−$18.2MView ↗
8-K, filed Sep 6, 2017
On September 6, 2017, pursuant to the terms of the Merger Agreement and in accordance with Section 251(h) of the Delaware General…View ↗
8-K, filed Jul 18, 2017
On July 17, 2017, Rocket Fuel Inc. (the “Company”) entered into an Agreement and Plan of Merger (the “Merger Agreement”) with Sizmek Inc.…View ↗
Grew. Revenue grew 4.3x in 4 years, from $106.6M in to $456.3M in , about 44% a year.
Added self-service platform solutions
The older report describes an AI-driven advertising platform that ran campaigns for advertisers. The latest report also offers a demand-side platform and data management platform for customers to operate themselves, as well as managed services.
10-K for FY2013, filed Feb 28, 2014 10-K for FY2016, filed Mar 16, 2017
Competes with Google, Facebook, and Yahoo!
10-K for FY2016, filed Mar 16, 2017Our industry is highly competitive and fragmented. We compete with large, well-established companies such as Google, Facebook, Yahoo! and…View ↗
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