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BITAUTO HOLDINGS LTD

No Longer Reporting

The company has not filed an annual or quarterly report since its FY2019 20-F, filed Apr 27, 2020. Its latest SEC filing is a SC 13G/A from Feb 4, 2021.

The sections below describe the company as of the FY2019 annual report.

What Did They Do?

Provides online automotive information, advertising and marketing services to automakers and automobile dealers, and transaction and financing services to consumers and finance partners.

Who Were Their Customers?

Automakers and automobile dealers use the company’s advertising and digital marketing services, while dealers also subscribe to its online marketing platform. Consumers use its transaction services, which also connect with financing partners; insurance companies are among its business partners.

Who Did They Compete With?

Competes with Autohome, Dongchedi, PCauto, ByteDance, Dentsu Aegis Network, WPP, Hylink Advertising, Keda Group, Guangdong Advertising Group, Tensyn, and iForce

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