Leju Holdings Ltd
leju.comNo Longer Reporting
The company has not filed an annual or quarterly report since its FY2023 20-F, filed May 14, 2024. Its latest SEC filing is a 15-12G from Jan 23, 2025.
20-F for FY2023, filed May 14, 2024
The sections below describe the company as of the FY2023 annual report.
What Did They Do?
Provides online property-purchase services for home buyers and developers, and online advertising for property developers and home-furnishing suppliers.
20-F for FY2023, filed May 14, 2024E-Commerce. We offer e-commerce services primarily in connection with new residential property sales. Our O2O services for new residential…View ↗
Online Advertising. In respect of the online advertising services, we mainly provide comprehensive advertisement placement services to…View ↗
Our e-commerce revenue is primarily derived from the sale of discount coupons for new residential properties that are promoted by…View ↗
How Did They Make Money?
Home buyers pay for discount coupons, and Leju earns the fees only when a coupon is confirmed as used to buy a property. Developers pay commissions for successful broker referrals; advertisers pay for ad placements, and brokers pay fixed fees to list properties for a set period.
20-F for FY2023, filed May 14, 2024The Group offers individual property buyers discount coupons that enable them to purchase specified properties from real estate developers…View ↗
The Group issues commission coupons and provides an information platform to individual brokers on which they can provide information about…View ↗
In respect of the online advertising services, the Group mainly provides comprehensive advertisement placement services to the advertisers…View ↗
ListingView ↗
$316.9M
-
20-F for FY2023, filed May 14, 2024
$316.9M ↗
| Segment | Share | Revenue |
|---|---|---|
|
E-commerce
|
84%
FY2020: 76%
|
E-commerce, FY2023
$266.1M Sources
|
|
Online advertising
|
16%
FY2020: 24%
|
Online advertising, FY2023
$50.7M Sources
|
Who Were Their Customers?
Home buyers access new-home services online, in apps or at developers’ showrooms; developers buy e-commerce and advertising services, while home-furnishing suppliers buy advertising through Leju’s direct sales force or third-party agencies.
20-F for FY2023, filed May 14, 2024
Did Revenues Turn Into Profits?
No. It lost $55.9M in FY2023.
20-F for FY2023, filed May 14, 2024
How Were They Changing?
Shrank. Revenue fell 54% in 4 years, from $692.6M in FY2019 to $316.9M in FY2023, about 18% a year.
Broker referral commissions
The latest report describes commissions for successful broker referrals to property developers, while the older report describes e-commerce commissions from home-furnishing merchants.
20-F for FY2020, filed Apr 15, 2021 20-F for FY2023, filed May 14, 2024E-Commerce. We offer e-commerce services primarily in connection with new residential property sales. Our O2O services for new residential…View ↗
Who Did They Compete With?
Competes with fang.com, 58.com, and toutiao.com
20-F for FY2023, filed May 14, 2024We face competition from other companies in each of our primary business activities. We compete with these companies primarily on our…View ↗
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