Liberty TripAdvisor Holdings, Inc.
libertytripadvisorholdings.comNo Longer Reporting
The company has not filed an annual or quarterly report since its FY2024 10-K, filed Feb 20, 2025. Its latest SEC filing is a 4 from Apr 30, 2025.
10-K for FY2024, filed Feb 20, 2025
The sections below describe the company as of the FY2024 annual report.
What Did They Do?
Runs online travel guidance and booking platforms for travelers, linking them with lodging, experiences and restaurants, and offers advertising and booking tools to travel and restaurant businesses.
10-K for FY2024, filed Feb 20, 2025Tripadvisor operates as a family of brands with the purpose of connecting people to experiences worth sharing. Tripadvisor’s vision is to…View ↗
Brand Tripadvisor’s purpose is to empower everyone to be a better traveler by serving as the world’s most trusted and essential travel…View ↗
Viator’s purpose is to bring extraordinary, unexpected, and forever memorable experiences to more people, more often, wherever they are…View ↗
TheFork’s purpose is to deliver happiness through amazing dining experiences as the leading online restaurant booking platform in Europe.…View ↗
Tripadvisor-branded Hotels Revenue. The largest source of Brand Tripadvisor segment revenue is generated from click-based advertising on…View ↗
Tripadvisor provides additional business-to-business (“B2B”) offerings to hotels and related accommodation partners that deliver other…View ↗
How Did They Make Money?
Brand Tripadvisor earns from travel partners for hotel-link clicks and commissions on completed hotel stays, and sells ads billed monthly. Viator collects travelers’ booking payments before tours and activities, then keeps its commission after each experience; TheFork bills restaurants monthly per seated diner.
10-K for FY2024, filed Feb 20, 2025Tripadvisor-branded Hotels Revenue. The largest source of Brand Tripadvisor segment revenue is generated from click-based advertising on…View ↗
Tripadvisor also generates revenue from its cost-per-acquisition (“CPA”) model, which consists of contextually-relevant booking links to…View ↗
Media and Advertising Revenue. Tripadvisor offers travel partners the ability to promote their brands through display-based advertising…View ↗
Tripadvisor provides an online marketplace that allows travelers to research and book tours, activities and attractions in popular travel…View ↗
Tripadvisor provides information and services for consumers to research and book dining reservations through its dedicated online…View ↗
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10-K for FY2024, filed Feb 20, 2025
FY2024 revenue by reportable segment ↗
$1.8B
-
10-K for FY2024, filed Feb 20, 2025
$1.8B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Brand Tripadvisor
Usage-based
10-K for FY2024, filed Feb 20, 2025 |
52%
FY2021: 74%
|
Brand Tripadvisor, FY2024
$949M Sources
|
Usage-based |
|
Viator
Sold outright
10-K for FY2024, filed Feb 20, 2025 |
46%
FY2021: 20%
|
Viator, FY2024
$840M Sources
|
Sold outright |
|
TheFork
Usage-based
10-K for FY2024, filed Feb 20, 2025 |
9.9%
FY2021: 9.4%
|
TheFork, FY2024
$181M Sources
|
Usage-based |
Who Were Their Customers?
Travelers use Tripadvisor’s websites and apps to find and book travel, experiences and dining. Hotels, travel partners, experience operators and restaurants work with Tripadvisor through its platforms to advertise, list inventory or take bookings.
10-K for FY2024, filed Feb 20, 2025Brand Tripadvisor’s purpose is to empower everyone to be a better traveler by serving as the world’s most trusted and essential travel…View ↗
Viator’s purpose is to bring extraordinary, unexpected, and forever memorable experiences to more people, more often, wherever they are…View ↗
TheFork’s purpose is to deliver happiness through amazing dining experiences as the leading online restaurant booking platform in Europe.…View ↗
Tripadvisor-branded Hotels Revenue. The largest source of Brand Tripadvisor segment revenue is generated from click-based advertising on…View ↗
Tripadvisor provides additional business-to-business (“B2B”) offerings to hotels and related accommodation partners that deliver other…View ↗
Tripadvisor provides an online marketplace that allows travelers to research and book tours, activities and attractions in popular travel…View ↗
Did Revenues Turn Into Profits?
No. It lost $178M in FY2024.
10-K for FY2024, filed Feb 20, 2025
How Were They Changing?
-
Apr 29, 2025
Tripadvisor completed its merger with Liberty TripAdvisor
Liberty TripAdvisor became a direct wholly owned Tripadvisor subsidiary; common shares converted to cash and preferred shares to cash and Tripadvisor stock.
Sources
8-K, filed Apr 29, 2025
· each share of Liberty TripAdvisor’s Series A common stock, par value $0.01 per share (“LTRPA”), and Series B common stock, par value…View ↗
Grew. Revenue grew 3.0x in 4 years, from $604M in FY2020 to $1.8B in FY2024, about 32% a year.
Who Did They Compete With?
Competes with Expedia, Booking, Airbnb, Traveloka, Despegar, Trip.com, GetYourGuide, Klook, TUI Musement, trivago, Kayak, Skyscanner, Google, Facebook, Pinterest, Snap, Amazon, Spotify, Walmart, and OpenTable
10-K for FY2024, filed Feb 20, 2025General OTAs, such as Expedia, Booking, Airbnb, Traveloka, Despegar, Trip.com and their respective subsidiaries and operating companies…View ↗
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