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MaxPoint Interactive, Inc.

No Longer Reporting

The company has not filed an annual or quarterly report since its Q2 FY2017 10-Q, filed Aug 14, 2017. Its latest SEC filing is a 15-12B from Oct 20, 2017.

The sections below describe the company as of the FY2016 annual report.

What Did They Do?

Runs a digital marketing platform that helps national brands target likely local buyers with ads for nearby stores and measure the campaigns’ effect on in-store sales.

How Did They Make Money?

Brands pay for digital advertising campaigns based on the impressions delivered, generally at an agreed rate per thousand; MaxPoint earns revenue as the impressions are served.

revenue

Who Were Their Customers?

National brands in consumer products, retail and other industries buy directly or through advertising agencies acting for them; MaxPoint’s direct sales team sells the solution to both.

Did Revenues Turn Into Profits?

No. It lost $17.9M in .

Operating income,
−11% of revenue
▼ −18% (Loss) vs (−$20.4M, −15%)
Net income,
−12% of revenue
▼ −20% (Loss) vs (−$22.5M, −16%)

How Were They Changing?

Since the FY2016 annual report
Latest quarter: Q2 FY2017, the three months to Jun 30, 2017
Revenue
▼ −9%
vs $35.9M in Q2 FY2016
Net income
▼ −25% (Loss)
vs −$6.7M in Q2 FY2016
  • Oct 10, 2017 MaxPoint became a wholly owned subsidiary following the merger Its shares ceased trading on Nasdaq in connection with the merger.
  • Aug 28, 2017 MaxPoint agreed to be acquired for $13.86 per share in cash The deal was structured as a tender offer followed by a merger, subject to closing conditions.

Grew. Revenue grew 2.3x in 3 years, from $66.1M in to $149.1M in , about 31% a year.

Who Did They Compete With?

Competes with Gannett, McClatchy, News America Marketing, Valassis Communications, Valpak Direct Marketing Systems, Adobe, Oracle, Salesforce.com, IBM, Yahoo!, Google, and Facebook

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