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Hostess Brands, Inc.

hostessbrands.com

No Longer Reporting

The company has not filed an annual or quarterly report since its Q3 FY2023 10-Q, filed Nov 7, 2023. Its latest SEC filing is a SC 13G/A from Feb 9, 2024.

The sections below describe the company as of the FY2022 annual report.

What Did They Do?

Makes and sells packaged sweet snacks, including snack cakes, donuts and cookies, under Hostess, Voortman and other brands to retailers and distributors in North America.

How Did They Make Money?

Retailers and distributors pay for packaged snacks when the products ship or arrive, depending on the customer arrangement. Customers are invoiced at shipment or pickup, with payment generally due within 30 days.

FY2022 revenue

Who Were Their Customers?

Sells primarily to supermarket chains, national mass retailers and convenience stores, with smaller sales to club, dollar and drug stores, vending and other retail outlets. Products go to customers’ warehouses or distribution centers, and customers distribute them to retail stores or distributors; third-party distributors help reach convenience, drug and dollar stores.

Customers above 10% of revenue, FY2022
of revenue from one customer
FY2021: 19% from one customer

Did Revenues Turn Into Profits?

Yes. It kept 12 cents of every revenue dollar as net income in FY2022 and turned 10 cents into free cash flow.

Operating income, FY2022
16% of revenue
▲ +10% vs FY2021 ($200.7M, 18%)
Net income, FY2022
12% of revenue
▲ +38% vs FY2021 ($119.3M, 10%)
Free cash flow, FY2022
10% of revenue
▼ −9% vs FY2021 ($142.2M, 12%)

How Were They Changing?

Since the FY2022 annual report
Latest quarter: Q3 FY2023, the three months to Sep 30, 2023
Revenue
▲ +2%
vs $346.2M in Q3 FY2022
Net income
▼ −66%
vs $66.3M in Q3 FY2022
  • Nov 7, 2023 Smucker completed its acquisition of Hostess Brands Hostess became a wholly owned subsidiary of Smucker, and its shares ceased trading on Nasdaq.
  • Sep 12, 2023 Hostess agreed to be acquired by Smucker The agreement provided for a cash-and-stock exchange offer followed by a merger.

Grew. Revenue grew 60% in 4 years, from $850.4M in FY2018 to $1.4B in FY2022, about 12% a year.

Added cookies and wafers The latest report describes a broader snack business that includes Voortman cookies and wafers alongside Hostess baked snacks; the older report describes the Voortman acquisition but presents it as an addition to the baked-goods business.

Who Did They Compete With?

Competes with Flowers Foods, Grupo Bimbo, McKee Foods, and Mondelez International

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