Digital Media Solutions, Inc.
digitalmediasolutions.comNo Longer Reporting
The company has not filed an annual or quarterly report since its Q1 FY2024 10-Q, filed May 15, 2024. Its latest SEC filing is a EFFECT from Aug 15, 2024.
10-Q for Q1 FY2024, filed May 15, 2024
The sections below describe the company as of the FY2023 annual report.
What Did They Do?
Delivers digital ads, customer leads and marketing software to advertisers across insurance, finance and other industries.
10-K for FY2023, filed Apr 18, 2024Digital Media Solutions, Inc. (“DMS Inc.” or the “Company” or “DMS” or “us”, “our” or “we”) is a leading provider of technology enabled…View ↗
Customer acquisition - The process of identifying and cultivating potential customers (also known as customers or near customers otherwise…View ↗
The Company operates as a digital performance marketing engine for companies across numerous industries, including insurance, consumer…View ↗
How Did They Make Money?
Advertisers are billed monthly for clicks, leads, calls and applications delivered during the prior month. Insurance distributors pay commissions monthly while approved policies remain active.
10-K for FY2023, filed Apr 18, 2024The Company bills clients monthly in arrears for the marketing results delivered during the preceding month. The Company’s standard payment…View ↗
The Company’s performance obligation for Customer acquisition contracts is to deliver an unspecified number of potential customers or leads…View ↗
Beginning in 2023, the Company earns commission revenue related to marketing of Affordable Care Act insurance policies. Compensation in the…View ↗
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10-K for FY2023, filed Apr 18, 2024
FY2023 revenue by product or service ↗
$334.9M
-
10-K for FY2023, filed Apr 18, 2024
$334.9M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Customer Acquisition
Usage-based
10-K for FY2023, filed Apr 18, 2024 |
96%
FY2020: 92%
|
Customer Acquisition, FY2023
$322.7M Sources
|
Usage-based |
|
Agency Managed Services
Recurring
|
1.9%
FY2020: 7.2%
|
Agency Managed Services, FY2023
$6.2M Sources
|
Recurring |
|
Service
Licensed
|
1.8%
FY2020: 1.0%
|
Service, FY2023
$6M Sources
|
Licensed |
Who Were Their Customers?
Advertisers in insurance, finance, e-commerce, home services, health and education engage DMS for campaigns under their own brands or through DMS-branded marketplaces.
10-K for FY2023, filed Apr 18, 2024Under the Brand Direct reportable segment, revenue is earned from fees we charge to our customers when we advertise directly for them under…View ↗
Under the Marketplace reportable segment, we earn revenue from fees we charge to our customers when we advertise their business under our…View ↗
The Company operates as a digital performance marketing engine for companies across numerous industries, including insurance, consumer…View ↗
10-K for FY2023, filed Apr 18, 2024
For the years ended December 31, 2023 and 2022, one advertising customer within the Marketplace segment accounted for approximately 14.1%…View ↗
Did Revenues Turn Into Profits?
No. It lost $81.7M in FY2023.
10-K for FY2023, filed Apr 18, 2024
−$94MView ↗
10-K for FY2023, filed Apr 18, 2024
−$81.7MView ↗
10-K for FY2023, filed Apr 18, 2024
−$14.5MView ↗
How Were They Changing?
- Net income
-
Sources
10-Q for Q1 FY2024, filed May 16, 2024
−$25.4MView ↗
- ▲ +102% (Loss)
- vs −$12.6M in Q1 FY2023
10-Q for Q1 FY2024, filed May 15, 2024
Open tableView ↗
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Apr 19, 2024
DMS agrees to begin a process to explore selling substantially all assets
The process includes a strategic review and marketing for a sale of all or substantially all assets.
Sources
8-K, filed Apr 19, 2024
In connection with the Second Amendment, we must pay a 8.0% commitment fee, which shall be fully earned on the initial funding disbursement…View ↗
Grew. Revenue grew 41% in 4 years, from $238.3M in FY2019 to $334.9M in FY2023, about 9% a year.
Who Did They Compete With?
Competes with The TradeDesk, LiveRamp Holdings, EverQuote, SelectQuote, LendingTree, QuinStreet, CarGurus, and eHealth
10-K for FY2023, filed Apr 18, 2024The Company is a brand-direct solutions provider that offers a diversified set of advertising and customer acquisition solutions to a wide…View ↗
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