CooTek(Cayman)Inc.
ir.cootek.comWhat Do They Do?
Provides mobile applications for online literature and games to mobile users.
20-F for FY2025, filed Apr 27, 2026
How Do They Make Money?
Users pay at purchase for subscriptions, virtual currency and extra app content, with app stores collecting the payments. Advertisers pay for time-based ads or for impressions and actions; licensees pay for literature and keyboard licenses when delivered.
20-F for FY2025, filed Apr 27, 2026The Group operates applications that allow users to download for free and also offer in-app purchases to users. In-app purchase revenue is…View ↗
Payments for in-app purchase revenue are required at time of purchase, are non-refundable and relate to non-cancellable contracts. Such…View ↗
The Group has two general pricing models for its advertising products: cost over a time period and cost for performance basis including per…View ↗
The Group also generates other revenues mainly through licensing of online literature works and licensing of TouchPal Smart Input to…View ↗
$21.7M
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20-F for FY2025, filed Apr 27, 2026
$21.7M ↗
Who Are Their Customers?
Users download the apps through app stores and social media; advertisers usually work through advertising exchanges and agencies to place ads. Users can also buy subscriptions, virtual goods and extra literature content in the apps.
20-F for FY2025, filed Apr 27, 2026We distribute our products and acquire users primarily through user downloads from digital distribution platforms and social media.View ↗
We acquire new users through downloads of our products from digital distribution platforms such as Apple App Store and Google Play. Some of…View ↗
Our advertisers are from a broad range of industries, including healthcare, e-commerce, online games, merchant services and business…View ↗
The Group operates applications that allow users to download for free and also offer in-app purchases to users. In-app purchase revenue is…View ↗
Do Revenues Turn Into Profits?
No. It lost $78.2K in FY2025.
20-F for FY2025, filed Apr 27, 2026
How Are They Changing?
Shrinking. Revenue fell 92% in 4 years, from $272.1M in FY2021 to $21.7M in FY2025, about 47% a year.
A shift toward in-app purchases
The older report describes mobile advertising as the main source of revenue and in-app purchases as an additional option. The latest report describes in-app purchases as the principal driver of revenue growth.
20-F for FY2022, filed Apr 26, 2023 20-F for FY2025, filed Apr 27, 2026Advertising represented our primary source of revenue through fiscal year 2023. Beginning in 2024, however, in-app purchases became the…View ↗
Who Do They Compete With?
Competes with Fanqie Novel, Qimao Novel, GoodNovel, Dreame, WebEye, and Magic Tavern
20-F for FY2025, filed Apr 27, 2026We face intense competition for users, usage time and advertising customers. Our portfolio products compete with applications of the same…View ↗
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