ironSource Ltd. is a business platform for the app economy. The firm focuses on monetization of application technology and distribution, and its products focus on application economy. The company operates in three main services: Ad Network that connects app developers with advertisers, and helps app developers to serve ads on their apps; Mediation Platform is a platform that helps app developers to manage all the ad providers with which they have a direct relationship that serve ads on their apps and Marketing Platform which is a platform which help advertisers to create and optimize advertising campaigns.