AdTheorent Holding Company, Inc.

adtheorent.com

AdTheorent Holding Co., Inc. engages in providing real-time bidding enabled mobile ad network services. The company is headquartered in New York City, New York and currently employs 301 full-time employees. The firm's advanced machine learning-powered media buying platform powers its predictive targeting, predictive audiences, geo-intelligence, audience extension solutions and in-house creative capability. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, the Company's product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser's real-world business goals. Central to the Company's ad-targeting and campaign optimization methods, it builds custom machine learning models for each campaign using historic and real-time data to predict future consumer conversion actions for every digital ad impression.