Wag! Group Co.
wag.coNo Longer Reporting
The company has not filed an annual or quarterly report since its Q2 FY2025 10-Q, filed Aug 7, 2025. Its latest SEC filing is a SCHEDULE 13G/A from Nov 14, 2025.
10-Q for Q2 FY2025, filed Aug 7, 2025
The sections below describe the company as of the FY2024 annual report.
What Did They Do?
Connects pet parents with pet insurance and wellness providers through comparison tools and wellness services, and offers an app marketplace for dog walking and other pet care.
10-K for FY2024, filed Mar 24, 2025Our company was founded in 2014, born from a passion for the well-being of pets and an entrepreneurial spirit focused on making pet…View ↗
Through the Wag! platform, Pet Parents can connect with Pet Caregivers to schedule an appointment for a desired service. Our platform…View ↗
Our suite of wellness services includes Vet Chat, wellness plans, pet insurance comparison, and pet prescription Rx. Vet Chat enables Pet…View ↗
Through digitalization of the pet wellness market, we have integrated subject matter experts from all corners of the wellness industry…View ↗
How Did They Make Money?
Pet caregivers pay service fees when a pet-care service is completed, and pet parents pay for Premium subscriptions that cover one month to one year; the company also earns caregiver joining fees when applications are processed and partner commissions when users take qualifying actions, settled monthly.
10-K for FY2024, filed Mar 24, 2025
$70.5M
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10-K for FY2024, filed Mar 25, 2025
$70.5M ↗
Who Were Their Customers?
Pet parents use the app and website to connect with caregivers, book services, and compare insurance and wellness offerings. Caregivers join the marketplace, while insurance and other wellness partners pay commissions when users take qualifying actions.
10-K for FY2024, filed Mar 24, 2025Our company was founded in 2014, born from a passion for the well-being of pets and an entrepreneurial spirit focused on making pet…View ↗
Through the Wag! platform, Pet Parents can connect with Pet Caregivers to schedule an appointment for a desired service. Our platform…View ↗
Through digitalization of the pet wellness market, we have integrated subject matter experts from all corners of the wellness industry…View ↗
The Company recognizes revenue in accordance with FASB Accounting Standards Codification (“ASC”) Topic 606, Revenue from Contracts with…View ↗
Did Revenues Turn Into Profits?
No. It lost $17.6M in FY2024.
How Were They Changing?
- Net income
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Sources
10-Q for Q2 FY2025, filed Aug 8, 2025
−$6.1MView ↗
- ▲ +173% (Loss)
- vs −$2.3M in Q2 FY2024
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Sep 4, 2025
Reorganization plan took effect and canceled existing equity
Retriever received all of the reorganized company's equity and new notes.
Sources
8-K, filed Sep 4, 2025
On August 29, 2025, the Bankruptcy Court entered an order confirming the First Amended Joint Prepackaged Plan of Reorganization of Wag!…View ↗
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Jul 28, 2025
Nasdaq announced delisting of Wag!'s stock and warrants
Sources
8-K, filed Jul 28, 2025
On July 23, 2025, the Company received written notice (the “Delisting Notice”) from the Listing Qualifications Department of the Nasdaq…View ↗
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Jul 21, 2025
Wag! filed for Chapter 11 and proposed a reorganization plan
Sources
8-K, filed Jul 21, 2025
On July 21, 2025, the Company, Wag Labs, Inc., Wag Wellness, LLC, Pawsome, LLC, Compare Pet Insurance Services, Inc., We Compare and…View ↗
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Jul 15, 2025
Wag! sold its Furscription veterinary software business
MWI Veterinary Supply purchased the software and business, with sale proceeds directed to debt repayment.
Sources
8-K, filed Jul 15, 2025
On July 14, 2025, Wag Labs, Inc. (the “Company”) and Wag! Group Co. (the “Parent”) entered into and closed an asset purchase agreement (the…View ↗
From blank-check entity to pet marketplace
The older report described an entity formed to find a business combination, with a planned focus on consumer businesses. The latest report describes an operating marketplace for pet services and wellness, alongside pet-food content and related offerings.
10-K for FY2021, filed Mar 9, 2022 10-K for FY2024, filed Mar 24, 2025We are a blank check company incorporated as a Cayman Islands exempted company and formed for the purpose of effecting a merger, share…View ↗
Our company was founded in 2014, born from a passion for the well-being of pets and an entrepreneurial spirit focused on making pet…View ↗
Our suite of wellness services includes Vet Chat, wellness plans, pet insurance comparison, and pet prescription Rx. Vet Chat enables Pet…View ↗
With our acquisition of Dog Food Advisor in the first quarter of 2023 and the subsequent launch of Cat Food Advisor in the third quarter of…View ↗
Who Did They Compete With?
Competes with Google, Craigslist, Nextdoor, Yelp, Rover, and Care.com
10-K for FY2024, filed Mar 24, 2025Family, friends, and neighbors. Our largest competitive dynamic remains the people to whom Pet Parents go for pet care within their…View ↗
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