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SONIC CORP

No Longer Reporting

The company has not filed an annual or quarterly report since its FY2018 10-K, filed Oct 23, 2018. Its latest SEC filing is a 15-12G from Dec 17, 2018.

The sections below describe the company as of the FY2018 annual report.

What Did They Do?

Operates and franchises drive-in restaurants serving made-to-order food and drinks to diners.

How Did They Make Money?

Diners pay for food and drinks when they buy them at company-run restaurants; franchisees pay fees when a restaurant opens or an agreement ends, and royalties based on sales as those sales occur.

FY2018 revenue

Who Were Their Customers?

Diners order at Sonic Drive-Ins; franchisees operate locations under franchise agreements and develop new locations through single- or multiple-unit agreements.

Did Revenues Turn Into Profits?

Yes. It kept 17 cents of every revenue dollar as net income in FY2018 and turned 13 cents into free cash flow.

Operating income, FY2018
25% of revenue
▼ −14% vs FY2017 ($123.3M, 26%)
Net income, FY2018
17% of revenue
▲ +12% vs FY2017 ($63.7M, 13%)
Free cash flow, FY2018
13% of revenue
▲ +94% vs FY2017 ($28.3M, 6%)

How Were They Changing?

Since the FY2018 annual report
  • Dec 7, 2018 Inspire Brands completed its acquisition of Sonic Sonic became a wholly owned subsidiary of Inspire, and its common stock was removed from Nasdaq listing.
  • Nov 7, 2018 CEO Clifford Hudson agreed to retire after the merger He was to continue providing services through March 1, 2019.

Shrank. Revenue fell 23% in 4 years, from $552.3M in FY2014 to $423.6M in FY2018, about 6% a year.

Refranchising Sonic refranchised Company Drive-Ins, shifting the system toward franchise operation; the older report described a mix of franchise-run and company-run locations.

Payment options The latest report adds electronic payment away from the stall to customer-facing technology, while the older report describes payment at the stall.

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