The company has not filed an annual or quarterly report since its Q1 FY2023 10-Q, filed May 15, 2023. Its latest SEC filing is a 15-12G from Aug 9, 2023.
10-Q for Q1 FY2023, filed May 15, 2023
The sections below describe the company as of the FY2022 annual report.
Sells skincare, fragrance and cosmetics, along with fashion and home products, to consumers through independent representatives.
10-K for FY2022, filed Mar 14, 2023We are a global manufacturer and marketer of beauty and related products. We commenced operations in 1886 and were incorporated in the…View ↗
Unlike most of our CPG competitors, which sell their products through third-party retail establishments (e.g., drug stores and department…View ↗
2022 2021 2020 Beauty 78 % 74 % 74 % Fashion & Home 22 % 26 % 26 %View ↗
Avon sells beauty and fashion and home products to representatives, who generally pay during a sales campaign for the prior campaign’s order; product sales are tied to delivery to the representative.
10-K for FY2022, filed Mar 14, 2023We generate the majority of our revenue through the sale of Beauty and Fashion & Home products. A Representative contacts her customers…View ↗
The Representative generally receives a credit period of one sales campaign if they meet certain criteria; however, the specific credit…View ↗
The Representative purchases Avon products and appointment kits through a purchase order. Avon offers appointment kits for purchase to…View ↗
$2.8B
10-K for FY2022, filed Mar 15, 2023
$2.8B ↗
Independent representatives buy products directly from Avon and resell them to consumers, mainly through brochures and their own customer relationships. In some markets, consumers can also buy through Avon websites, beauty centers, or direct delivery.
10-K for FY2022, filed Mar 14, 2023Unlike most of our CPG competitors, which sell their products through third-party retail establishments (e.g., drug stores and department…View ↗
A Representative contacts their customers directly, selling primarily through our brochure (whether paper or online), which highlights new…View ↗
In some markets, particularly in Asia Pacific, we use decentralized branches, satellite stores and independent retail operations (e.g.…View ↗
No. It lost $428.1M in FY2022.
10-K for FY2022, filed Mar 15, 2023
Shrank. Revenue fell 50% in 4 years, from $5.6B in FY2018 to $2.8B in FY2022, about 16% a year.
Broader sales channels
The latest report frames omnichannel expansion as a strategy, emphasizing digital social selling and direct-to-customer delivery; the older report describes direct selling and mentions e-commerce in the UK and certain other markets.
10-K for FY2019, filed Mar 5, 2020 10-K for FY2022, filed Mar 14, 2023Our business is conducted primarily in one channel, direct selling, and our strategy is to expand to omnichannel. Since our merger with…View ↗
Unlike most of our CPG competitors, which sell their products through third-party retail establishments (e.g., drug stores and department…View ↗
Representatives can utilize the Internet to manage their business electronically, including order submission, order tracking, payment and…View ↗
In some markets, particularly in Asia Pacific, we use decentralized branches, satellite stores and independent retail operations (e.g.…View ↗
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