ACAT (OTCQB: NPLS), formerly GJ Culture Group US, Inc., is a Nevada-incorporated education and consulting company that provides classical Chinese studies education, cultural consulting, and career planning services. The company generates revenue through consulting service fees paid by individual and partner clients, promotion and consulting services rendered to a partner providing international study tour services, and online career planning and guidance services delivered through its wholly owned California subsidiary GW. Total revenue for FY2023 was $164,621, up 61% from $102,002 in FY2022, with $99,599 of the FY2023 increase attributed to GW's contribution. The company operates at an early stage, with customers primarily acquired through personal referrals. Its executive office is located in Danville, California. GW has established subsidiaries in Hong Kong and Singapore in preparation for planned expansion into Southeast Asian mental health consulting markets, though those subsidiaries reported no business transactions during FY2023.

Revenue model

Transactional consulting fees from individual clients and a partner providing international study tour services; online career planning and guidance consulting fees via subsidiary GW; one-time service fees for classical Chinese culture research and analysis engagements. No cost of revenue was recorded in FY2023 or FY2022.

Products and services

Classical Chinese studies courses (beginner, mid-level, and premium tiers covering Di Zi Gui, Tao Te Ching, and Analects of Confucius); research and analysis consulting on classical Chinese culture and market trends; promotion and consulting services for international study tour partners; online career planning experience sharing and guidance consulting (through GW); planned offline and online mental health consulting services for families, individuals, and corporate employees (not yet operational as of FY2023 filing).

Customers and end markets

Individual clients seeking classical Chinese cultural consulting; a partner organization providing international study tour services; career planning clients sourced through personal referrals; target audiences include children, teenagers, classical Chinese culture enthusiasts, professionals, and corporate executives. Planned mental health consulting customers include families, individuals, and company employees in Southeast Asian markets.

Value-chain role

Direct service provider delivering education content, cultural research, and consulting services to end clients. No disclosed intermediaries or distribution partners beyond referral-based customer acquisition.

Geographic exposure

Primary operations in Danville, California (executive office). Wholly owned subsidiary NLPL Health Industry Group Co., Limited incorporated in Hong Kong (no transactions in FY2023). Additional subsidiary established in Singapore for planned Southeast Asia expansion (no transactions reported in FY2023 filing period).

Source: SEC 10-K, filed 2024-04-16

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