ADTI (ticker: ADTI) is a sports and influencer marketing company that connects athlete clients with brands through influencer-aligned promotional campaigns. Revenue is generated by brokering sponsorship and marketing relationships between brands and social media influencers, with athletes serving as the core client base. The company is developing a proprietary AI-driven platform called AdaptAI, which is designed to match brands with influencers based on audience and engagement data. As of February 15, 2025, AdaptAI was in beta phase, with management estimating approximately $250,000 in remaining development costs and a target completion date of December 31, 2026, contingent on raising sufficient capital or generating adequate free cash flow. The filing identifies the company as a smaller reporting company. No revenue figures, customer counts, or geographic details were disclosed in the excerpts from the 10-Q filed February 17, 2026 (accession 000149315226007128).

Revenue model

Sponsorship and marketing fees from matching brand partners with athlete and social media influencer clients. Specific fee structures, pricing terms, and revenue figures are not disclosed in the filing excerpts.

Products and services

AdaptAI: a proprietary AI-driven brand-to-influencer matching platform in beta phase as of February 15, 2025. The platform is designed to create data fingerprints for athletes and brands, analyze campaign data, and refine matching algorithms. Future plans to expand service offerings beyond brand and influencer matching are noted but not detailed.

Customers and end markets

Brand partners seeking influencer-driven marketing campaigns and athlete or social media influencer clients seeking sponsorship alignment. Specific customer names, counts, or concentration data are not disclosed in the filing excerpts.

Value-chain role

Intermediary between brand advertisers and athlete or social media influencers, providing data-driven matching and campaign optimization services.

Source: SEC 10-Q, filed 2026-02-17

Industry: Services-Amusement & Recreation Services