Affinity Bancshares (NASDAQ: AFBI) is a bank holding company headquartered in Covington, Georgia, that operates Affinity Bank, a national bank focused on commercial real estate, commercial and industrial, and residential real estate lending. The company makes money primarily on net interest income, earning the spread between interest collected on loans and securities and interest paid on deposits. Affinity Bank traces its origins to Newton County Building and Loan Association, chartered in 1928, and converted to a national bank charter in 2023. As of the year ended December 31, 2025, average total assets were $915.7 million and average loans outstanding were $728.8 million, generating $44.9 million in loan interest income at an average yield of 6.16%. Deposit funding includes checking, savings, and certificates of deposit gathered through branch operations, with an additional nationwide deposit channel under the FitnessBank brand, which offers higher rates to customers who meet fitness-based goals. CEO Edward J. Cooney signed the 10-K filed March 20, 2026. CFO is Brandi Pajot.

Revenue model

Net interest income: interest earned on loans (average balance $728.8M, yield 6.16%, FY2025), investment securities held-to-maturity (average balance $21.8M, yield 6.10%, FY2025), available-for-sale securities (average balance $40.6M, yield 3.69%, FY2025), and interest-earning deposits and federal funds (average balance $70.6M, yield 4.15%, FY2025), offset by interest paid on deposits and borrowings.

Products and services

Commercial real estate loans, commercial and industrial loans, residential real estate loans, construction and land loans, consumer loans. Investment securities including mortgage-backed securities and obligations of U.S. government sponsored enterprises, and Federal Home Loan Bank stock. Deposit accounts including checking, savings, and certificates of deposit. FitnessBank virtual bank for nationwide deposit gathering with fitness-goal-linked rate incentives.

Customers and end markets

General public depositors served through branch network in the Covington, Georgia legacy market area (operating as Newton Federal Bank, a Division of Affinity Bank) and nationwide depositors through FitnessBank virtual channel. Commercial and retail borrowers in commercial real estate, commercial and industrial, and residential real estate markets.

Value-chain role

Community bank and bank holding company. Takes deposits from the general public and institutional sources, then deploys funds into loans and investment securities. Regulated by the Office of the Comptroller of the Currency (national bank charter) and the Federal Reserve Board (holding company).

Geographic exposure

Headquartered in Covington, Georgia. Legacy branch market centered on Newton County, Georgia. Nationwide deposit gathering through FitnessBank virtual bank platform.

Source: SEC 10-K, filed 2026-03-20

Industry: Savings Institutions, Not Federally Chartered Peers: Community Bancorp JD BANCSHARES INC PNC Financial Services Group Inc QNB Corp Union Bankshares Inc United Bancorp Inc