$AFBL Insights BETA

Expenses

Gross Profit Margin is relatively inconsistent.
Avg. Gross Profit Margin is ≈36.01%, which isn't terrible if it's operational expenses are low. Gross Profit Margin is ideal when it's closer to 60%.

Net Income is negative on average. Companies with competitive advantages typically make money.
Consistency and upward trend over 10-year period is strongly desired. A consistent EPS is usually a sign that the company is selling product(s) that don’t need to go through the expensive process of change. Upward trend means that the company’s economics are strong enough to allow it either to make the expenditures to increase market share through advertising or expansion, or to use financial engineering like stock buybacks.

Return on Shareholders' Equity has been -42.4%, which is low (<10%). If Net Income as percentage of Total Revenue also weak (<10%) or negative, it’s a red flag. If it's strong (>10%), it's a green flag since this indicates that they are returning the earnings to shareholders somehow.