AIR Global Plc engages in the provision of branded flavored molasses (commonly known as “hookah”, “shisha” or “mu’assel”), a tobacco-based mixture that is commonly around 15% to 25% tobacco by weight and typically inhaled via a water pipe. The company is headquartered in Dubai, Dubai. The company went IPO on 2026-05-22. The firm produces and sells branded flavored molasses through a variety of sales channels, including directly to consumers and through distributors and licensed retailers, in over 90 markets worldwide. Its product portfolio includes Core Business and New Growth Categories (NGCs). Its Core Business includes Core-Americas, Core-Europe and Core-MEAA. These segments encompass the production and sale of traditional flavored molasses under the Al Fakher, Shisha Kartel, Zodiac and Kloud King brands, distributed globally by us through third-party wholesale, retail and direct-to-consumer channels. The Core Business also captures Crown vapes, which we license through third-party partnerships. Its NGCs include our OOKA brand, Al Fakher-branded nicotine pouches, VANT and Crown Switch offerings.

Industry: Tobacco Products