Amaze Holdings Inc (OTC: AMZE) is an e-commerce technology company that operates a creator-driven commerce platform connecting digital content creators and brands with their audiences through product sales. Revenue is generated primarily from merchandise sold to fans of creators through a creator channel and directly to consumers through a marketplace channel, with revenues representing gross merchandise and digital product sales reduced by production costs, markups, and commissions provided to creators. The company also operates a legacy wine business under the Fresh Vine brand, serving wholesale and direct-to-consumer distribution, though this segment is not expected to be a material growth driver. Amaze Holdings was formed through the acquisition of Amaze Software by Fresh Vine Wine, with the combined entity subsequently renamed. The company also acquired the Food Channel brand and digital media platform in November 2025 for a $650,000 convertible promissory note accruing interest at 4% per annum. As of the 10-K filed April 1, 2026, the company is a smaller reporting company and emerging growth company operating in early development stages across its creator commerce and distribution channel initiatives.

Revenue model

Revenues consist primarily of gross merchandise and digital product sales to fans of creators and direct consumers, reduced by production costs and commissions paid to creators. Shipping billed to customers, net of delivery supplier costs, is also included. Subscription sales are recognized on a Monthly Active Users basis. The company also operates a legacy wine business with wholesale and direct-to-consumer revenue. First-party transaction data monetization and advertising-related solutions are in early development stages as of the FY2025 10-K.

Products and services

Creator commerce platform enabling digital content creators and brands to sell merchandise and digital products to their audiences. Marketplace channel for direct-to-consumer product sales. Food Channel digital media platform acquired November 2025. Fresh Vine wine business with wholesale and direct-to-consumer distribution. Verticalized distribution channels including the Food Channel, organized by content category, in early development as of FY2025.

Customers and end markets

Clients are digital content creators and brands, ranging from independent digital entrepreneurs to emerging businesses, who use the platform to monetize their audiences. End consumers are fans of creators purchasing merchandise and digital products. The company serves creators and consumers globally, with revenues described as merchandise sold to fans around the world (FY2025 10-K).

Value-chain role

Platform intermediary between content creators and their fan audiences. The company handles commerce infrastructure, merchandising, data collection on fan behavior and buying patterns, marketing, and fulfillment logistics including shipping. Creators receive markups or commissions on wholesale prices. The company retains ownership of all marketing and consumer transaction data.

Geographic exposure

The company sells merchandise to fans of creators around the world, as disclosed in the FY2025 10-K. No specific geographic revenue breakdown is provided in the filing excerpts.

Source: SEC 10-K, filed 2026-04-01

Industry: Retail-Catalog & Mail-Order Houses Peers: Vintage Wine Estates, Inc. Constellation Brands Inc Splash Beverage Group Inc Crimson Wine Group Ltd Duckhorn Portfolio, Inc. Beeline Holdings Inc Iconic Brands, Inc. Winc, Inc. Willamette Valley Vineyards Inc