Amaze Holdings Inc
amaze.coWhat Do They Do?
Provides creators and brands with storefront, product-creation, commerce, and fulfillment tools to sell merchandise and digital products to consumers.
10-K for FY2025, filed Apr 1, 2026Amaze Holdings, Inc. (formerly Fresh Vine Wine, Inc.) is a technology-enabled, creator-powered commerce platform that enables creators…View ↗
The Company’s platform provides end-to-end infrastructure for creators and brands to design, launch, market, and fulfill products, while…View ↗
Creator storefronts and digital commerce tools that allow users to establish branded online presences and transact directly with consumersView ↗
On-demand manufacturing capabilities and third-party fulfillment integrationView ↗
How Do They Make Money?
Most revenue comes from merchandise and digital-product sales through e-commerce; customers generally pay at order, and sales are counted when products ship or are delivered. Subscription fees are generally paid at order and spread over the subscription period; wine is sold for cash or on credit, typically due within 30-60 days of shipment or delivery.
10-K for FY2025, filed Apr 1, 2026Year ended December 31, 2025 2024 Wholesale 0.3 % 15.2 % Direct to consumer 12.7 % 84.8 % E-commerce 71.0 % — % Subscriptions 16.0 % — %…View ↗
As a result of the Acquisition, our revenues consists primarily of merchandise sold to fans of creators around the world, which together…View ↗
The Company’s e-commerce revenue reflects merchandise sales, digital product sales and shipping domestically and internationally. Revenues…View ↗
The Company also offers the option to have Amaze host custom domain names where subscribers can choose from available options. The annual…View ↗
Except for e-commerce and subscription revenues, products are sold for cash or on credit terms. Credit terms are established in accordance…View ↗
The Company’s wine revenue reflects the sale of wine domestically in the U.S. to wholesale distributors or DTC customers. Under ASC 606…View ↗
$2M
-
10-K for FY2025, filed Apr 1, 2026
$2M ↗
Who Are Their Customers?
Creators and brands use the platform to open storefronts and sell merchandise and digital products to consumers. The wine business sells through wholesale distributors and directly to consumers.
10-K for FY2025, filed Apr 1, 2026Creator storefronts and digital commerce tools that allow users to establish branded online presences and transact directly with consumersView ↗
As a result of the Acquisition, our revenues consists primarily of merchandise sold to fans of creators around the world, which together…View ↗
The Wine Product’s segment includes the sale of “Fresh Vine” wines across the United States and Puerto Rico through wholesale, and…View ↗
Do Revenues Turn Into Profits?
No. It lost $55.2M in FY2025.
10-K for FY2025, filed Apr 1, 2026
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 14, 2026
−$4.4MView ↗
- ▼ −12% (Loss)
- vs −$5M in Q2 FY2025
-
Sep 29, 2026
NYSE American initiated delisting proceedings and suspended trading
The company did not appeal; after suspension, its stock was quoted on OTC Pink Limited Market.
Sources
8-K, filed Oct 2, 2026
On September 29, 2026, the Company received written notice from the NYSE American LLC announcing that the NYSE American would be commencing…View ↗
-
Aug 3, 2026
CEO departed; CFO became interim CEO and a new chair was appointed
Aaron Day left the CEO role; Joel Krutz became interim CEO, and Michael Pruitt became chair.
Sources
8-K, filed Aug 3, 2026
On July 31, 2026, the Board of Directors (the “Board”) of Amaze Holdings, Inc. (the “Company”) determined that Aaron Day would no longer…View ↗
Growing. Revenue grew 16% in 4 years, from $1.7M in FY2021 to $2M in FY2025, about 4% a year.
From wine to creator commerce
The older report described Fresh Vine as a wine producer selling proprietary wines; the latest centers on a creator commerce platform for product creation, online storefronts, sales, and fulfillment, with wine retained as a non-core segment.
10-K for FY2022, filed Mar 31, 2023 10-K for FY2025, filed Apr 1, 2026We are a premier producer of low carb, low calorie, premium wines in the United States. Founded in 2019, Fresh Vine Wine brings an…View ↗
Amaze Holdings, Inc. (formerly Fresh Vine Wine, Inc.) is a technology-enabled, creator-powered commerce platform that enables creators…View ↗
The Company’s platform provides end-to-end infrastructure for creators and brands to design, launch, market, and fulfill products, while…View ↗
Legacy Wine BusinessView ↗
Who Do They Compete With?
Competes with Shopify, WooCommerce, and Patreon
10-K for FY2025, filed Apr 1, 2026In the e-commerce enablement category, the Company competes with platforms such as Shopify, WooCommerce, and similar providers that offer…View ↗
Loading...
