Amazon.com Inc (NASDAQ: AMZN) is a retail and cloud computing company that sells goods through online and physical stores, operates a third-party marketplace, and provides cloud infrastructure services through Amazon Web Services. Revenue comes from online product sales, third-party seller fees, AWS cloud services, advertising, and subscription fees from Amazon Prime. AWS generated $128.7B in FY2025 net sales (18% of consolidated revenue), while North America retail contributed $426.3B (59%) and International added $161.9B (23%), for total consolidated net sales of $716.9B in FY2025, up 12% year over year. The company operates fulfillment and data center infrastructure globally, with corporate headquarters in Washington's Puget Sound region and Arlington, Virginia. Amazon manufactures consumer devices including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and produces media content distributed through Prime Video. Cash capital expenditures reached $128.3B in FY2025, primarily for technology infrastructure supporting AWS and fulfillment network expansion.

Revenue model

Transactional product sales (first-party retail), third-party seller fees and fulfillment services, AWS cloud infrastructure subscriptions and consumption-based pricing, advertising sales, and Amazon Prime subscription fees.

Products and services

Online retail stores, Amazon marketplace (third-party seller platform), Amazon Web Services (cloud infrastructure), Amazon Prime (subscription membership with shipping and streaming benefits), Prime Video (original and licensed media content), Kindle e-readers, Fire tablets, Fire TV devices, Echo smart speakers, Ring and Blink security devices, eero networking hardware, Alexa voice assistant, physical retail stores, and a developing satellite broadband network.

Customers and end markets

Consumers purchasing goods online and in physical stores; third-party merchants selling through the Amazon marketplace; enterprises and developers consuming AWS cloud services; advertisers seeking access to Amazon's retail audience; Prime subscribers seeking fast shipping and streaming content.

Value-chain role

Retailer (first-party), marketplace operator (third-party), cloud infrastructure provider, device manufacturer, media content producer and distributor, fulfillment and logistics operator.

Geographic exposure

North America ($426.3B net sales, 59% of FY2025 consolidated revenue); International ($161.9B, 23%); AWS operates globally across all three segments. Corporate headquarters in Washington state and Arlington, Virginia.

Source: SEC 10-K, filed 2026-02-06

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