Asana Inc
asana.comAsana Inc (NYSE: ASAN) is a work management software company that provides a cloud-based platform where teams coordinate tasks, projects, and goals across organizations. Revenue comes almost entirely from subscriptions, sold through a hybrid model combining a free-tier product-led funnel, direct sales, and channel partners. Asana reported $790.8 million in revenue for fiscal 2026 (year ended January 31, 2026), up 9% from $723.9 million in fiscal 2025. The company served over 180,000 paying customers across 200 countries and territories as of January 31, 2026. Net loss narrowed to $189.0 million in fiscal 2026 from $255.5 million in fiscal 2025. Dollar-based net retention rate was 96% as of January 31, 2026 and January 31, 2025. Asana was founded by Dustin Moskovitz and Justin Rosenstein. The company employs 1,767 people as of January 31, 2026, down 3% from the prior year. A dual-class share structure concentrates voting control with founders, directors, and executive officers.
Products & Services
Core platform: Asana work management platform connecting tasks, projects, and company goals. Key features include the Asana Work Graph (a data model supporting enterprise-scale deployments of over 500,000 users), AI Teammates (AI agents that work alongside knowledge workers), and AI Studio (a no-code builder for embedding AI into workflows, priced on a consumption basis). Use cases include product launches, employee onboarding, resource planning, and company-wide strategic initiative tracking.
Revenue Model
Subscription-based SaaS. Customers pay recurring fees for tiered platform access, including a free Personal tier, a paid Advanced tier, and enterprise plans. AI features including AI Teammates and AI Studio are offered on a consumption basis. Upsells and seat expansions within existing accounts are tracked via dollar-based net retention rate, which was 96% as of January 31, 2026.
Customers & Markets
Over 180,000 paying customers as of January 31, 2026, spanning technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. Key customer segments tracked internally are Core customers (spending over $5,000 annualized) and customers spending over $100,000 annualized. No single customer concentration is disclosed as material in the excerpts.
Geographic Exposure
Platform available across 200 countries and territories as of January 31, 2026. Specific regional revenue breakdowns are not provided in the filing excerpts.
Financial Snapshot
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