Asana Inc (NYSE: ASAN) is a work management software company that provides a cloud-based platform where teams coordinate tasks, projects, and goals across organizations. Revenue comes almost entirely from subscriptions, sold through a hybrid model combining a free-tier product-led funnel, direct sales, and channel partners. Asana reported $790.8 million in revenue for fiscal 2026 (year ended January 31, 2026), up 9% from $723.9 million in fiscal 2025. The company served over 180,000 paying customers across 200 countries and territories as of January 31, 2026. Net loss narrowed to $189.0 million in fiscal 2026 from $255.5 million in fiscal 2025. Dollar-based net retention rate was 96% as of January 31, 2026 and January 31, 2025. Asana was founded by Dustin Moskovitz and Justin Rosenstein. The company employs 1,767 people as of January 31, 2026, down 3% from the prior year. A dual-class share structure concentrates voting control with founders, directors, and executive officers.

Revenue model

Subscription-based SaaS. Customers pay recurring fees for tiered platform access, including a free Personal tier, a paid Advanced tier, and enterprise plans. AI features including AI Teammates and AI Studio are offered on a consumption basis. Upsells and seat expansions within existing accounts are tracked via dollar-based net retention rate, which was 96% as of January 31, 2026.

Products and services

Core platform: Asana work management platform connecting tasks, projects, and company goals. Key features include the Asana Work Graph (a data model supporting enterprise-scale deployments of over 500,000 users), AI Teammates (AI agents that work alongside knowledge workers), and AI Studio (a no-code builder for embedding AI into workflows, priced on a consumption basis). Use cases include product launches, employee onboarding, resource planning, and company-wide strategic initiative tracking.

Customers and end markets

Over 180,000 paying customers as of January 31, 2026, spanning technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. Key customer segments tracked internally are Core customers (spending over $5,000 annualized) and customers spending over $100,000 annualized. No single customer concentration is disclosed as material in the excerpts.

Value-chain role

SaaS platform vendor sitting at the work coordination layer between individual contributors, team managers, and executive leadership. Asana acts as a system of record for task execution, goal alignment, and workflow automation within enterprises, integrating human workers and AI agents on a single governed surface.

Geographic exposure

Platform available across 200 countries and territories as of January 31, 2026. Specific regional revenue breakdowns are not provided in the filing excerpts.

Source: SEC 10-K, filed 2026-03-13

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