Asure Software Inc
asuresoftware.comWhat Do They Do?
Provides cloud-based payroll, human resources and workforce management software and related services to employers and payroll service providers.
10-K for FY2025, filed Feb 26, 2026Asure is a provider of cloud-based Human Capital Management (“HCM”) software solutions delivered as Software-as-a-Service (“SaaS”) to…View ↗
Our Payroll and HCM Solutions are primarily designed for small and mid-sized employers and provide payroll processing, workforce…View ↗
Our Enterprise Payroll Tax and Treasury Solutions are designed for payroll service bureaus, large employers, and systems integrators that…View ↗
Who Are Their Customers?
Employers buy directly from Asure or through reseller partners that white-label its solutions; referral partners send leads but do not resell. Reseller partners include regional payroll providers and trusted advisers such as accountants, banks and benefit brokers.
10-K for FY2025, filed Feb 26, 2026We sell our solutions through both direct and partner models. Prospective clients learn about Asure in a variety of ways, including…View ↗
Reseller Partners. Reseller Partners pay us recurring license fees to white label our solutions while providing value-added services to…View ↗
Referral Partners. Referral Partners are typically trusted advisors or referral agents that provide us with client leads but do not resell…View ↗
Do Revenues Turn Into Profits?
Not on paper. It lost $13.1M in FY2025, but brought in more cash than it spent: $21.4M of free cash flow.
10-K for FY2025, filed Feb 26, 2026
−$8.4MView ↗
10-K for FY2025, filed Feb 26, 2026
−$13.1MView ↗
10-K for FY2025, filed Feb 26, 2026
$21.4MView ↗
How Are They Changing?
- Net income
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Sources
10-Q for Q2 FY2026, filed Jul 30, 2026
−$4.4MView ↗
- ▼ −27% (Loss)
- vs −$6.1M in Q2 FY2025
10-Q for Q2 FY2026, filed Jul 30, 2026
Open tableView ↗
Who Do They Compete With?
Competes with ADP, Paychex, UKG, Paylocity, Paycom, Ceridian, isolved, and Gusto
10-K for FY2025, filed Feb 26, 2026We compete with companies that provide HCM solutions by various means. Many providers continue to deliver legacy enterprise software, but…View ↗
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