Provides hotel branding and management services to franchisees, and sells lifestyle products focused on quality sleep to hotel guests and other consumers.
20-F for FY2025, filed Apr 17, 2026We are a leading lifestyle group in China that operates both hospitality and retail businesses. As a leader in quality living, our purpose…View ↗
Anchored in our experience-driven business model and people-serving philosophy, we have organically expanded from hospitality into retail…View ↗
Manachised hotels refer to franchised-and-managed hotels. Typically, the Company enters into certain franchise and management arrangements…View ↗
In the arrangements with most of the e-commerce platforms, the platforms provide services to facilitate the transactions between the…View ↗
Hotel franchisees buy branding, management services and supplies, while travelers book stays through Atour's app, mini-programs or third-party platforms. Retail consumers buy through e-commerce platforms and hotel shops; online orders ship to end customers, while offline products go to hotels or other sales points.
20-F for FY2025, filed Apr 17, 2026Manachised hotels refer to franchised-and-managed hotels. Typically, the Company enters into certain franchise and management arrangements…View ↗
Manachised hotel revenues are derived from franchise and management agreements where the franchisees are primarily required to pay (i)…View ↗
Through extensive industry knowledge and operating know-how, we have distilled as many as 21 touchpoints where guests are expected to have…View ↗
Revenue is primarily derived from contracts of manachised hotels with third party franchisees, products and services in leased hotels, as…View ↗
For our retail business, we operate a distribution and delivery network supported by four regional warehouses. Inbound shipments are…View ↗
Broader retail channels
The older report presents retail as an in-room shopping experience built around guest-room amenities; the latest describes lifestyle products sold through e-commerce platforms as well as hotel shops, extending sales beyond the hotel setting.
20-F for FY2022, filed Apr 28, 2023 20-F for FY2025, filed Apr 17, 2026In addition, we are the first hotel chain in China to develop a scenario-based retail business. We design our guest room amenities, work…View ↗
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