AXIL Brands Inc (AXIL) is a consumer products company that sells hearing enhancement and protection devices alongside hair and skin care products. Revenue is generated transactionally through direct-to-consumer e-commerce channels, primarily Shopify and Amazon, which together represented approximately 80% of consolidated net sales for the fiscal year ended May 31, 2025. The hearing enhancement and protection segment dominated the business, accounting for approximately 94% of revenue in FY2025, with the hair and skin care segment contributing the remaining 6%. No single customer exceeded 10% of net sales in the hearing enhancement and protection segment for FY2025. Two vendors supplied 90% of total purchases in the hearing enhancement and protection segment in FY2025, creating material supplier concentration. The company holds three active U.S. patents and one pending application covering product technology, with patent terms extending from 2035 through 2038. Operations are supported by facilities in Beverly Hills, California, and American Fork, Utah.

Revenue model

Transactional direct-to-consumer sales via Shopify and Amazon (approximately 80% of consolidated net sales, FY2025), supplemented by offline retail and distribution channel sales. Revenue growth is driven by paid advertising, affiliate marketing, organic social, and search engine optimization.

Products and services

Hearing enhancement and protection devices (94% of revenue, FY2025); hair and skin care products (6% of revenue, FY2025). The company holds three active U.S. patents on product technology as of May 31, 2025.

Customers and end markets

Direct-to-consumer buyers via e-commerce (approximately 80% of consolidated net sales, FY2025). End markets include consumer hearing protection, public safety and security, entertainment venues, and hair and scalp care. No single customer exceeded 10% of net sales in the hearing enhancement and protection segment for FY2025.

Value-chain role

Consumer brand and retailer. Sources finished products and key components from a concentrated supplier base (two vendors accounted for 90% of hearing segment purchases in FY2025, with one vendor at 67% and another at 23%). Sells direct-to-consumer online and through third-party distribution and retail channels.

Geographic exposure

Primarily domestic U.S. sales. The company is expanding into international distribution, but no geographic revenue breakdown is disclosed in the excerpts.

Competitors

ISOtunes, Keranique, Zenagen, Revita

Source: SEC 10-K, filed 2025-08-21

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