Baosheng Media Group Holdings Ltd - Understand $baos stock

$BAOS Market Cap: $2.593 Million

Research Board Inbox Deep Research Not Interested Shortlisted

Financial Snapshot

Revenue

$4.425M

TTM

Gross Margin

-33.51%

TTM

Net Earnings

-$21.01M

TTM

Current Assets

$38.40M

Q2 2024

Current Liabilities

$7.552M

Q2 2024

Current Ratio

508.49%

Q2 2024

Total Assets

$47.24M

Q2 2024

Total Liabilities

$7.552M

Q2 2024

Book Value

$39.69M

Q2 2024

Cash

$2.890M

Q2 2024

P/E

-0.1234

Nov 29, 2024 EST

Free Cash Flow

$5.023M

TTM

Revenues

Revenue YoY Change

Revenues

Concept	2023	2022	2021	2020	2019	2018
Revenue	$921.8K	$2.415M	$3.912M	$11.91M	$17.85M	$16.16M
YoY Change	-61.83%	-38.26%	-67.16%	-33.28%	10.46%

Expenses

Cost Of Revenues

Gross Profit

Gross Profit Margin

Gross Profit

Concept	2023	2022	2021	2020	2019	2018
Revenue	$921.8K	$2.415M	$3.912M	$11.91M	$17.85M	$16.16M
Cost Of Revenue	$308.4K	$2.447M	$2.078M	$1.260M	$1.860M	$1.470M
Gross Profit	$613.4K	-$31.84K	$1.834M	$10.65M	$15.99M	$14.69M
Gross Profit Margin	66.55%	-1.32%	46.89%	89.42%	89.58%	90.9%

Selling, General & Admin Expense

Research & Development

Depreciation, Depletion & Amortization

SGA Expense to Gross Profit Ratio

R&D To Gross Profit Ratio

DDA To Gross Profit Ratio

Operating Expenses Total

Operating Profits/Loss

Operational Expenses

Concept	2023	2022	2021	2020	2019	2018
Selling, General & Admin	$1.845M	$2.811M	$10.82M	$5.010M	$5.540M	$5.000M
YoY Change	-34.37%	-74.03%	116.03%	-9.57%	10.8%
% of Gross Profit	300.77%		590.11%	47.04%	34.65%	34.04%
Research & Development
YoY Change
% of Gross Profit
Depreciation & Amortization	$392.6K	$387.0K	$286.9K	$450.0K	$340.0K	$40.00K
YoY Change	1.45%	34.91%	-36.25%	32.35%	750.0%
% of Gross Profit	64.0%		15.64%	4.23%	2.13%	0.27%
Operating Expenses	$3.081M	$24.04M	$10.82M	$5.010M	$5.540M	$5.000M
YoY Change	-87.18%	122.09%	116.03%	-9.57%	10.8%
Operating Profit	-$2.468M	-$24.07M	-$8.989M	$5.640M	$10.45M	$9.690M
YoY Change	-89.75%	167.75%	-259.38%	-46.03%	7.84%

Interest Expenses

Interest Expenses To Operating Income %

Other Expense/Income

Interest & Other Expense/Income

Concept	2023	2022	2021	2020	2019	2018
Interest Expense	-$14.49K	$16.40K	-$57.11K	-$180.0K	-$50.00K	-$190.0K
YoY Change	-188.38%	-128.71%	-68.27%	260.0%	-73.68%
% of Operating Profit				-3.19%	-0.48%	-1.96%
Other Income/Expense, Net	$622.6K	$329.1K	$2.733M	$1.590M	$750.0K	$0.00
YoY Change	89.15%	-87.96%	71.91%	112.0%

Income/Loss

Pretax Income

Income Tax

Net Profits/Loss

Pretax Income YoY Change

Income Tax Rate

Net Profits/Loss YoY Change

Basic EPS

Net Income To Revenue Ratio

Pretax & Net Income

Concept	2023	2022	2021	2020	2019	2018
Pretax Income	-$1.845M	-$23.74M	-$6.747M	$7.050M	$11.16M	$9.500M
YoY Change	-92.23%	251.82%	-195.71%	-36.83%	17.47%
Income Tax	$0.00	$0.00	$0.00	$110.0K	-$20.00K	$310.0K
% Of Pretax Income				1.56%	-0.18%	3.26%
Net Earnings	-$1.845M	-$23.74M	-$6.747M	$6.940M	$11.17M	$9.190M
YoY Change	-92.23%	251.82%	-197.23%	-37.87%	21.55%
Net Earnings / Revenue	-200.16%	-982.93%	-172.5%	58.27%	62.58%	56.87%
Basic Earnings Per Share	-$1.20	-$15.47	-$4.62	$6.54
Diluted Earnings Per Share	-$1.20	-$15.47	-$770.6K	$340.2K	$439.8K	$361.8K

Assets & Liabilities

Cash & Short-Term Investments

Cash & Equivalents

Cash To Operating Expenses Ratio

Inventory

Receivables

Total Short-Term Assets

Property, Plant And Equipment

Long-Term Investments

Total Long-Term Assets

Total Assets

Net Income To Total Assets Percentage

Accounts Payable

Short-Term Debt

Long Term Debt Due

Total Short-Term Liabilities

Long-Term Debt

Other Long-Term Liabilities

Total Long-Term Liabilities

Total Liabilities

Short-Term To Long-Term Debt Ratio

Short-Term Assets To Debt Ratio

Long-Term Debt To Net Income Ratio

Assets & Liabilities

Concept	2023	2022	2021	2020	2019	2018
Cash & Short-Term Investments	$6.584M	$11.15M	$7.423M	$13.41M	$16.78M	$11.53M
YoY Change	-40.94%	50.19%	-44.65%	-20.08%	45.53%
Cash & Equivalents	$3.316M	$6.679M	$4.752M	$6.580M	$8.120M	$1.250M
Short-Term Investments	$3.268M	$4.469M	$2.671M	$6.840M	$8.660M	$10.28M
Other Short-Term Assets	$4.221M	$4.172M	$16.47M	$10.36M	$8.470M	$2.580M
YoY Change	1.17%	-74.67%	58.96%	22.31%	228.29%
Inventory
Prepaid Expenses
Receivables	$26.08M	$32.10M	$56.36M	$65.15M	$54.68M	$60.17M
Other Receivables	$2.633M	$2.718M	$5.946M	$3.150M	$2.480M	$2.420M
Total Short-Term Assets	$39.52M	$50.14M	$86.20M	$92.07M	$82.41M	$76.70M
YoY Change	-21.18%	-41.83%	-6.37%	11.72%	7.44%
Property, Plant & Equipment	$2.056M	$2.351M	$2.574M	$1.260M	$1.510M	$130.0K
YoY Change	-12.54%	-8.63%	104.25%	-16.56%	1061.54%
Goodwill
YoY Change
Intangibles
YoY Change
Long-Term Investments	$6.849M	$2.262M	$1.569M
YoY Change	202.81%	44.13%
Other Assets	$0.00	$2.736M	$2.961M	$0.00	$110.0K	$570.0K
YoY Change	-100.0%	-7.61%		-100.0%	-80.7%
Total Long-Term Assets	$9.307M	$7.907M	$7.879M	$1.270M	$2.390M	$740.0K
YoY Change	17.71%	0.35%	520.41%	-46.86%	222.97%
Total Assets	$48.83M	$58.05M	$94.08M	$93.34M	$84.80M	$77.44M
YoY Change
Accounts Payable	$2.293M	$8.854M	$12.16M	$35.38M	$35.83M	$31.18M
YoY Change	-74.1%	-27.2%	-65.62%	-1.26%	14.91%
Accrued Expenses	$727.8K	$744.2K	$3.244M	$940.0K	$1.130M	$1.270M
YoY Change	-2.2%	-77.06%	245.09%	-16.81%	-11.02%
Deferred Revenue
YoY Change
Short-Term Debt	$2.254M	$1.450M	$0.00	$1.530M	$0.00	$0.00
YoY Change	55.43%		-100.0%
Long-Term Debt Due	$12.18K	$14.50K	$0.00	$720.0K	$4.940M	$680.0K
YoY Change	-16.0%		-100.0%	-85.43%	626.47%
Total Short-Term Liabilities	$6.468M	$12.61M	$19.48M	$51.68M	$49.43M	$54.57M
YoY Change	-48.71%	-35.27%	-62.3%	4.55%	-9.42%
Long-Term Debt	$0.00	$0.00	$0.00	$0.00	$0.00	$0.00
YoY Change
Other Long-Term Liabilities		$0.00	$537.5K	$0.00	$3.180M	$3.330M
YoY Change		-100.0%		-100.0%	-4.5%
Total Long-Term Liabilities	$0.00	$0.00	$537.5K	$0.00	$3.180M	$3.330M
YoY Change		-100.0%		-100.0%	-4.5%
Total Liabilities	$6.468M	$12.61M	$20.02M	$51.68M	$52.62M	$57.89M
YoY Change	-48.71%	-37.01%	-61.26%	-1.79%	-9.1%

Ownership

Basic Shares Outstanding

Diluted Shares Outstanding

Preferred Stock

Treasury Stock Shares

Stock Issuance & Repurchase

Ownership Data

Concept	2023	2022	2021	2020
Basic Shares Outstanding	1.534M	1.534M	1.459M	1.063M
Diluted Shares Outstanding	1.534M	1.534M	1.459M	1.063M
Preferred Stock
Treasury Stock Shares

Return On Shareholders' Equity

Book Value

Free Cash Flow

Free Cash Flow YoY

Free Cash Flow Margin

Dividends

Stock Price

Market Cap: $2.5933 Million

About Baosheng Media Group Holdings Ltd

Baosheng Media Group Holdings Ltd. engages in the provision of online marketing solutions. The company is headquartered in Beijing, Beijing and currently employs 32 full-time employees. The company went IPO on 2021-02-08. The firm advises advertisers on online marketing strategies, offers value-added advertising optimization services and facilitates the deployment of online ads of various forms such as search ads, in-feed ads, mobile app ads and social media marketing ads. The firm also helps online media procure advertisers to buy their ad inventory and facilitate ad deployment on their advertising channels. The firm offers two types of advertising services, search engine marketing (SEM) services and Non-SEM services. Its SEM services include the deployment of ranked search ads and other display search ads offered by search engine operators. Its Non-SEM services include social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media such as social media platforms, short-video platforms, news portals and mobile apps.

Industry: Services-Business Services, NEC Peers: AIRNET TECHNOLOGY INC. ZW Data Action Technologies Inc. TuanChe Ltd