Baosheng Media Group Holdings Ltd
bsacme.comWhat Do They Do?
Connects online media and advertisers, helping media find ad buyers and advertisers plan, optimize and place campaigns across search, social media and mobile app channels.
20-F for FY2025, filed Apr 30, 2026We are an online marketing solution provider based in China. We are dedicated to helping our advertiser clients manage their online…View ↗
Value to advertisers: As an online marketing service provider, we connect advertisers and online media, helping advertisers to manage their…View ↗
Value to media: As an authorized agency of media, we create value to media businesses in several ways, including, but not limited to, (i)…View ↗
Our advertising services. We offer two types of advertising services, SEM services, and Non-SEM services. Our SEM services include the…View ↗
How Do They Make Money?
Earns publisher rebates and incentives tied to advertising-spend thresholds or other benchmarks, generally settled quarterly or annually, and charges advertisers net fees for arranging ad inventory and advertising services.
20-F for FY2025, filed Apr 30, 2026The Company has advertising agency revenues from search engine marketing (“SEM”, a form of online marketing that involves the promotion of…View ↗
The Company evaluated its advertising agency contracts and determined that it was not acting as principal in these arrangements with…View ↗
Rebates and incentives offered by publishers are determined based on the contract terms with publishers and their applicable rebate…View ↗
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20-F for FY2025, filed Apr 30, 2026
FY2025 revenue by product or service ↗
$569K
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20-F for FY2025, filed Apr 30, 2026
$569K ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Rebates and incentives offered by publishers
Usage-based
20-F for FY2025, filed Apr 30, 2026 |
86%
FY2022: 80%
|
Rebates and incentives offered by publishers, FY2025
$488.7K Sources
|
Usage-based |
|
Net fees from advertisers
|
14%
FY2022: 20%
|
Net fees from advertisers, FY2025
$80.3K Sources
|
Who Are Their Customers?
Advertisers and their agencies use the company to plan and place online ads; media companies or their authorized agencies are customers when it earns publisher rebates. Advertisers come through direct outreach and referrals from existing or former advertisers, media and other advertising agencies.
20-F for FY2025, filed Apr 30, 2026The identities of our customers vary depending on the type of revenue and the nature of the business transactions. Where we recognize…View ↗
While our business could come from direct marketing by contacting potential and existing advertisers, a significant portion of our business…View ↗
Existing and former advertisers who have used our services: We believe we have established good reputation for the quality of our services…View ↗
Media with existing and former business relationship with us: Being an authorized agency for our media is an important source of referrals.…View ↗
Other third-party advertising agencies: It is common in the advertising industry to have cross-referrals among advertising agencies to…View ↗
Do Revenues Turn Into Profits?
No. It lost $12M in FY2025.
20-F for FY2025, filed Apr 30, 2026
−$10.2MView ↗
20-F for FY2025, filed Apr 30, 2026
−$12MView ↗
20-F for FY2025, filed Apr 30, 2026
−$2.3MView ↗
How Are They Changing?
Shrinking. Revenue fell 85% in 4 years, from $3.9M in FY2021 to $569K in FY2025, about 38% a year.
Xunhuo’s business
The older report described Beijing Xunhuo as primarily engaged in live streaming; the latest described it as providing advertising optimization services to customers.
20-F for FY2022, filed May 8, 2023 20-F for FY2025, filed Apr 30, 2026On March 22, 2021, Baosheng Hong Kong established a wholly-owned subsidiary, Baosheng Network, a limited liability company in the PRC. On…View ↗
On March 22, 2021, Baosheng Hong Kong established a wholly-owned subsidiary, Baosheng Network, a limited liability company in the PRC. On…View ↗
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