Bark Inc

bark.co

What Do They Do?

Designs and sells branded dog toys, treats and chews for dog owners.

How Do They Make Money?

Dog owners buy subscription boxes and other products; subscription cash is collected before delivery, while other invoices generally are paid without significant delay. Retail and marketplace sales are tied to shipment, pickup or delivery.

revenue

Segment	Share	Revenue	How money arrives
Commerce: Sold outright	18% FY2023: 12%		Sold outright
Direct to Consumer: Mix	82% FY2023: 88%		Mix

Who Are Their Customers?

Dog owners buy directly from BARK through its website, while retail partners and online marketplaces sell BARK products to shoppers. Partners include Target, Walmart and PetSmart; online marketplaces include Amazon, Chewy and TikTok.

Do Revenues Turn Into Profits?

No. It lost $39M in FY2026.

Operating income, FY2026

−10% of revenue

▲ +14% (Loss) vs FY2025 (−$35.1M, −7%)

Net income, FY2026

−10% of revenue

▲ +19% (Loss) vs FY2025 (−$32.9M, −7%)

Free cash flow, FY2026

−7% of revenue

▲ +101% (Loss) vs FY2025 (−$13.2M, −3%)

How Are They Changing?

Since the FY2026 annual report

Latest quarter: Q1 FY2027, the three months to Jun 30, 2026

Revenue: ▼ −23%; vs $102.9M in Q1 FY2026
Net income: ▲ Now profitable; vs −$7M in Q1 FY2026

Direct to Consumer share of revenue vs 86.7% in Q1 FY2026

Aug 6, 2026 BARK reiterated fiscal 2027 revenue and Adjusted EBITDA guidance BARK reiterated full-year revenue of $325.0 million to $340.0 million and Adjusted EBITDA of $7.0 million to $10.0 million.
Jul 28, 2026 BARK appointed Anya Hamill as chief financial officer Hamill is scheduled to start September 8, 2026, replacing Interim CFO Brian Dostie.

Shrinking. Revenue fell 22% in 4 years, from $507.4M in FY2022 to $394.8M in FY2026, about 6% a year.

Narrower consumables range The older report described expansion into kibble, toppers, supplements and dental products; the latest says BARK discontinued kibble and dental products and narrowed its consumables portfolio to focus on its core toys.

More consumables in retail The older report said commerce sales were virtually all toys and that BARK was pitching retail partners on treats; the latest describes selling branded treats and chews through retail stores and e-tailers.

Revenue over time

Commerce: Direct to Consumer:

$1B$500M$0

FY2022 FY2023 FY2024 FY2025 FY2026

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