Best Buy Co Inc (NYSE: BBY) is a consumer electronics retailer that sells technology products and services through physical stores and digital channels across the United States and Canada. Revenue is transactional, generated at the point of sale for hardware, software, and services, supplemented by advertising revenue, marketplace commission revenue, credit card revenue, and gift card breakage. As of January 31, 2026, Best Buy operated 926 domestic stores across all 50 states and Puerto Rico, plus 142 stores in Canada, for a total of 1,068 locations. The domestic store base covered approximately 35.954 million square feet, with the international segment adding approximately 3.575 million square feet. CEO Corie Barry signed the 10-K filed March 18, 2026. The company reports two segments: a Domestic segment anchored by the core U.S. Best Buy business and an International segment covering Canada. Best Buy Health is a separate reporting unit with goodwill of $298 million as of January 31, 2026. Store formats include Best Buy, Outlet Centers, Pacific Sales, and Yardbird domestically, and Best Buy and Best Buy Mobile stand-alone stores in Canada.

Revenue model

Transactional retail sales of consumer electronics and related products, supplemented by advertising revenue, marketplace commissions, credit card revenue, gift card breakage, and commercial sales to wholesalers and dealers. Revenue is recognized at point of sale in stores and through digital channels including websites, apps, and virtual stores.

Products and services

Consumer electronics hardware, software, and services sold under the Best Buy banner. Store formats include Best Buy stores, Outlet Centers, Pacific Sales, Yardbird, and Best Buy Mobile stand-alone stores in Canada. Best Buy Health operates as a separate reporting unit.

Customers and end markets

General consumers purchasing technology and electronics products. Commercial customers including wholesalers and dealers. End markets include consumer electronics, home appliances, and health technology.

Value-chain role

Specialty retailer and omnichannel distributor of consumer electronics. Acts as intermediary between technology manufacturers and end consumers. Also earns advertising and marketplace commission revenue, indicating a platform-adjacent role for third-party sellers.

Geographic exposure

United States (926 domestic stores as of January 31, 2026) and Canada (142 stores as of January 31, 2026). Domestic segment is the primary revenue and operating income driver per FY2026 10-K.

Source: SEC 10-K, filed 2026-03-18

Industry: Retail-Radio, Tv & Consumer Electronics Stores Peers: CONNS INC Simply, Inc. Legacy EJY, Inc. GameStop Corp Upbound Group Inc