Baidu, Inc.
baidu.comWhat Do They Do?
Provides search and feed services and online marketing to businesses and consumers, alongside AI, cloud and autonomous mobility services for businesses and public-sector organizations.
20-F for FY2025, filed Mar 17, 2026Baidu was founded as a search engine business in 2000 with the belief that technology can change the way people discover and consume…View ↗
Mobile Ecosystem: a portfolio of over one dozen apps, including Baidu App, ERNIE Bot, Haokan and Baidu Post, among others;View ↗
AI Cloud: including (i) AI Cloud Infrastructure, which comprises AI infrastructure and platform services serving enterprises and the public…View ↗
Intelligent Driving & Other Growth Initiatives: consisting of intelligent driving, including Apollo Go autonomous ride-hailing services and…View ↗
We deliver online marketing services through our network of third-party agents and our direct sales team to a diverse customer base…View ↗
Who Are Their Customers?
Small and midsize businesses buy online marketing through third-party agents or Baidu’s direct sales team; key accounts contract directly. Enterprises and public-sector organizations buy cloud solutions directly or through solution integrators.
20-F for FY2025, filed Mar 17, 2026We deliver online marketing services through our network of third-party agents and our direct sales team to a diverse customer base…View ↗
We offer products and services for Baidu Mobile Ecosystem through our network of third-party agents and our direct sales team. We typically…View ↗
For AI Cloud, we sell our cloud solutions to our enterprise clients and provide tailored solutions to meet the specific needs of our…View ↗
How Are They Changing?
AI Cloud offering
The older report describes AI Cloud as enterprise and public-sector cloud plus personal cloud. The latest report describes cloud infrastructure and AI applications for individuals and enterprises, including software products such as Baidu Wenku and Baidu Drive.
20-F for FY2022, filed Mar 22, 2023 20-F for FY2025, filed Mar 17, 2026
Who Do They Compete With?
Competes with Alibaba, Tencent, ByteDance, Xiaomi, Microsoft, Google, Facebook, Volcano Engine, Huawei, Kingsoft cloud, Youku, Mango TV, and Bilibili
20-F for FY2025, filed Mar 17, 2026Online Marketing Platforms, Internet, Cloud and Smart Device Companies in China. Chinese internet companies, such as Alibaba, Tencent…View ↗
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