The Buckle, Inc.

buckle.com

What Do They Do?

Sells casual apparel, footwear, and accessories to fashion-conscious men, women, and kids through stores and online.

How Do They Make Money?

In stores, customers pay when they buy merchandise; online sales are counted when merchandise is handed to the delivery carrier. Layaway sales are counted when goods are delivered, and gift cards when redeemed.

FY2025 revenue

Who Are Their Customers?

Fashion-conscious men, women, and kids buy casual apparel, footwear, and accessories in Buckle stores or online at buckle.com.

Do Revenues Turn Into Profits?

Yes. It kept 16 cents of every revenue dollar as net income in FY2025 and turned 16 cents into free cash flow.

Operating income, FY2025

20% of revenue

▲ +8% vs FY2024 ($241.4M, 20%)

Net income, FY2025

16% of revenue

▲ +7% vs FY2024 ($195.5M, 16%)

Free cash flow, FY2025

16% of revenue

▲ +3% vs FY2024 ($199.7M, 16%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Aug 1, 2026

Revenue: ▲ +5%; vs $305.7M in Q2 FY2025
Net income: ▼ −1%; vs $45M in Q2 FY2025

Flat. Revenue was $1.3B in FY2025, about the same as the $1.3B of FY2021.

Who Do They Compete With?

Competes with Abercrombie & Fitch, American Eagle Outfitters, Boot Barn, Dick's Sporting Goods, Gap, Hollister, Scheels, Tilly’s, Dillards, Macy’s, Nordstrom, Altar'd State, Free People, Garage, H&M, Lulus, Madewell, Maurices, PacSun, and Urban Outfitters

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