$BKNG
Booking Holdings Inc. Stock $bkng

$bkng Overview Financials Valuation SEC Filings Company Website

2018 Q4 Form 10-K Financial Statement

#000107553119000009 Filed on February 27, 2019

Income Statement

Concept	2018 Q4	2018 Q1	2017 Q4
Revenue	$3.213B	$2.928B	$2.803B
YoY Change	14.63%	21.04%	19.36%
Cost Of Revenue			$40.00M
YoY Change			-31.97%
Gross Profit			$2.763B
YoY Change			21.38%
Gross Profit Margin			98.57%
Selling, General & Admin	$1.961B	$2.095B	$1.660B
YoY Change	18.15%	739.36%	16.92%
% of Gross Profit			60.07%
Research & Development		$60.00M
YoY Change		50.21%
% of Gross Profit
Depreciation & Amortization	$108.6M	$103.1M	$97.50M
YoY Change	11.38%	23.62%	22.18%
% of Gross Profit			3.53%
Operating Expenses	$2.070B	$2.198B	$1.758B
YoY Change	17.76%	23.31%	17.22%
Operating Profit		$730.0M	$1.006B
YoY Change		31.19%	29.4%
Interest Expense	-$511.0M	$70.00M	-$37.10M
YoY Change	1277.36%	25.63%	33.45%
% of Operating Profit		9.59%	-3.69%
Other Income/Expense, Net		$23.00M
YoY Change		-179.72%
Pretax Income	$631.9M	$753.0M	$941.4M
YoY Change	-32.88%	42.72%	23.48%
Income Tax	$15.90M	$146.0M	$113.7M
% Of Pretax Income	2.52%	19.39%	12.08%
Net Earnings	$645.8M	$607.2M	-$555.2M
YoY Change	-216.32%	33.27%	-182.39%
Net Earnings / Revenue	20.1%	20.74%	-19.81%
Basic Earnings Per Share	$14.00	$12.56	-$11.41
Diluted Earnings Per Share	$13.86	$12.34	-$11.41
COMMON SHARES
Basic Shares Outstanding	46.33M shares	48.35M shares	48.77M shares
Diluted Shares Outstanding		49.21M shares

Balance Sheet

Concept	2018 Q4	2018 Q1	2017 Q4
SHORT-TERM ASSETS
Cash & Short-Term Investments	$6.284B	$6.863B	$7.402B
YoY Change	-15.1%	27.8%	72.14%
Cash & Equivalents	$2.624B	$2.622B	$2.542B
Short-Term Investments	$3.660B	$4.241B	$4.860B
Other Short-Term Assets	$600.0M	$1.112B	$416.0M
YoY Change	44.23%	62.81%	72.61%
Inventory
Prepaid Expenses
Receivables	$1.523B	$1.423B	$1.218B
Other Receivables	$0.00	$0.00	$0.00
Total Short-Term Assets	$8.407B	$9.505B	$9.035B
YoY Change	-6.95%	36.02%	67.27%
LONG-TERM ASSETS
Property, Plant & Equipment	$656.0M	$573.0M	$480.0M
YoY Change	36.67%	50.33%	38.32%
Goodwill	$2.910B	$2.755B	$2.738B
YoY Change	6.28%	14.67%	14.23%
Intangibles	$2.125B	$2.140B	$2.177B
YoY Change	-2.39%	9.64%	9.18%
Long-Term Investments	$8.408B	$9.433B	$10.42B
YoY Change	-19.32%	-6.98%	8.66%
Other Assets	$181.0M	$613.4M	$148.0M
YoY Change	22.3%	371.02%	36.31%
Total Long-Term Assets	$14.28B	$15.51B	$16.42B
YoY Change	-13.01%	3.38%	13.7%
TOTAL ASSETS
Total Short-Term Assets	$8.407B	$9.505B	$9.035B
Total Long-Term Assets	$14.28B	$15.51B	$16.42B
Total Assets	$22.69B	$25.02B	$25.45B
YoY Change	-10.86%	13.75%	28.29%
SHORT-TERM LIABILITIES
YoY Change
Accounts Payable	$1.134B	$840.0M	$668.0M
YoY Change	69.76%	106.1%	59.39%
Accrued Expenses	$1.399B	$1.183B	$1.139B
YoY Change	22.83%	19.9%	32.83%
Deferred Revenue
YoY Change
Short-Term Debt	$0.00	$0.00	$0.00
YoY Change
Long-Term Debt Due	$0.00	$942.0M	$711.0M
YoY Change	-100.0%	-3.38%	-26.55%
Total Short-Term Liabilities	$3.555B	$4.447B	$3.498B
YoY Change	1.63%	36.92%	22.36%
LONG-TERM LIABILITIES
Long-Term Debt	$8.649B	$7.990B	$8.810B
YoY Change	-1.83%	9.67%	42.78%
Other Long-Term Liabilities	$162.0M	$161.3M	$147.0M
YoY Change	10.2%	25.49%	5.93%
Total Long-Term Liabilities	$8.811B	$8.152B	$8.957B
YoY Change	-1.63%	9.94%	41.97%
TOTAL LIABILITIES
Total Short-Term Liabilities	$3.555B	$4.447B	$3.498B
Total Long-Term Liabilities	$8.811B	$8.152B	$8.957B
Total Liabilities	$13.90B	$14.33B	$14.19B
YoY Change	-2.01%	28.41%	42.01%
SHAREHOLDERS EQUITY
Retained Earnings	$18.37B	$14.13B	$13.94B
YoY Change	31.77%	17.02%	23.06%
Common Stock	$0.00	$488.0K	$0.00
YoY Change		0.41%	-100.0%
Preferred Stock
YoY Change
Treasury Stock (at cost)	$14.71B	$9.430B	$8.699B
YoY Change	69.11%	33.43%	26.9%
Treasury Stock Shares	17.32M shares	14.59M shares	14.22M shares
Shareholders Equity	$8.785B	$10.64B	$11.26B
YoY Change
Total Liabilities & Shareholders Equity	$22.69B	$25.02B	$25.45B
YoY Change	-10.86%	13.75%	28.29%

Cashflow Statement

Concept	2018 Q4	2018 Q1	2017 Q4
OPERATING ACTIVITIES
Net Income	$645.8M	$607.2M	-$555.2M
YoY Change	-216.32%	33.27%	-182.39%
Depreciation, Depletion And Amortization	$108.6M	$103.1M	$97.50M
YoY Change	11.38%	23.62%	22.18%
Cash From Operating Activities	$1.084B	$640.0M	$1.174B
YoY Change	-7.65%	68.16%	13.12%
INVESTING ACTIVITIES
Capital Expenditures	-$86.00M	$131.0M	-$64.10M
YoY Change	34.17%	85.66%	23.75%
Acquisitions
YoY Change
Other Investing Activities	$495.2M	$1.768B	-$494.8M
YoY Change	-200.08%	-314.95%	-54.14%
Cash From Investing Activities	$409.2M	$1.636B	-$558.9M
YoY Change	-173.22%	-283.24%	-50.57%
FINANCING ACTIVITIES
Cash Dividend Paid
YoY Change
Common Stock Issuance & Retirement, Net		$718.0M
YoY Change		242.24%
Debt Paid & Issued, Net
YoY Change
Cash From Financing Activities	-1.839B	-$2.205B	-900.2M
YoY Change	104.25%	-361.44%	359.52%
NET CHANGE
Cash From Operating Activities	1.084B	$640.0M	1.174B
Cash From Investing Activities	409.2M	$1.636B	-558.9M
Cash From Financing Activities	-1.839B	-$2.205B	-900.2M
Net Change In Cash	-345.7M	$82.00M	-285.5M
YoY Change	21.09%	-76.77%	-1.28%
FREE CASH FLOW
Cash From Operating Activities	$1.084B	$640.0M	$1.174B
Capital Expenditures	-$86.00M	$131.0M	-$64.10M
Free Cash Flow	$1.170B	$509.0M	$1.238B
YoY Change	-5.49%	64.17%	13.62%

Facts In Submission

Frame	Concept Type	Concept / XBRL Key	Value	Unit
CY2016	bkng	Acquisitionoflanduserights Acquisitionoflanduserights	48000000	USD
CY2017	bkng	Acquisitionoflanduserights Acquisitionoflanduserights	0	USD
CY2018	bkng	Acquisitionoflanduserights Acquisitionoflanduserights	0	USD
CY2017	bkng	Adjustments To Additional Paid In Capital Senior Convertible Notes Converted AdjustmentsToAdditionalPaidInCapitalSeniorConvertibleNotesConverted	-1000000	USD
CY2018	bkng	Adjustments To Additional Paid In Capital Senior Convertible Notes Converted AdjustmentsToAdditionalPaidInCapitalSeniorConvertibleNotesConverted	-773000000	USD
CY2016	bkng	Advertisingandotherrevenues Advertisingandotherrevenues	713000000	USD
CY2017	bkng	Advertisingandotherrevenues Advertisingandotherrevenues	834000000	USD
CY2018	bkng	Advertisingandotherrevenues Advertisingandotherrevenues	1060000000	USD
CY2016	bkng	Agency Revenue605 AgencyRevenue605	7982000000	USD
CY2017	bkng	Agency Revenue605 AgencyRevenue605	9714000000	USD
CY2018	bkng	Agency Revenue606 AgencyRevenue606	10480000000	USD
CY2016	bkng	Allocated Share Based Compensation Expense Non Employee Directors Portion AllocatedShareBasedCompensationExpenseNonEmployeeDirectorsPortion	3000000	USD
CY2017	bkng	Allocated Share Based Compensation Expense Non Employee Directors Portion AllocatedShareBasedCompensationExpenseNonEmployeeDirectorsPortion	3000000	USD
CY2018	bkng	Allocated Share Based Compensation Expense Non Employee Directors Portion AllocatedShareBasedCompensationExpenseNonEmployeeDirectorsPortion	6000000	USD
CY2016	bkng	Amortization Of Financing Costs And Write Off Of Unamortized Discount Due To Early Debt Conversions AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions	8000000	USD
CY2017	bkng	Amortization Of Financing Costs And Write Off Of Unamortized Discount Due To Early Debt Conversions AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions	9000000	USD
CY2018	bkng	Amortization Of Financing Costs And Write Off Of Unamortized Discount Due To Early Debt Conversions AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions	7000000	USD
CY2016	bkng	Brandmarketingexpense Brandmarketingexpense	327000000	USD
CY2017	bkng	Brandmarketingexpense Brandmarketingexpense	435000000	USD
CY2018	bkng	Brandmarketingexpense Brandmarketingexpense	509000000	USD
CY2018	bkng	Contract With Customer Liability Cancellation Refunds ContractWithCustomerLiabilityCancellationRefunds	10000000	USD
CY2018Q1	bkng	Contract With Customer Liability Increase Decrease In Contract Liability ContractWithCustomerLiabilityIncreaseDecreaseInContractLiability	-27000000	USD
CY2017Q4	bkng	Convertible Debt Equity ConvertibleDebtEquity	3000000	USD
CY2018Q4	bkng	Convertible Debt Equity ConvertibleDebtEquity	0	USD
CY2017Q4	bkng	Convertible Debt Liability ConvertibleDebtLiability	711000000	USD
CY2018Q4	bkng	Convertible Debt Liability ConvertibleDebtLiability	0	USD
CY2017Q4	bkng	Deferred Merchant Bookings DeferredMerchantBookings	980000000	USD
CY2018Q4	bkng	Deferred Merchant Bookings DeferredMerchantBookings	1022000000	USD
CY2018Q1	bkng	Deferred Merchant Bookings DeferredMerchantBookings	778000000	USD
CY2017Q4	bkng	Deferred Tax Assets Euro Denominated Debt DeferredTaxAssetsEuroDenominatedDebt	58000000	USD
CY2018Q4	bkng	Deferred Tax Assets Euro Denominated Debt DeferredTaxAssetsEuroDenominatedDebt	5000000	USD
CY2017Q4	bkng	Deferred Tax Assets Foreign Currency Translation Adjustment DeferredTaxAssetsForeignCurrencyTranslationAdjustment	0	USD
CY2018Q4	bkng	Deferred Tax Assets Foreign Currency Translation Adjustment DeferredTaxAssetsForeignCurrencyTranslationAdjustment	27000000	USD
CY2016	bkng	Effective Income Tax Rate Reconciliation Tax Cuts And Jobs Act Of2017 Incomplete Accounting Change In Tax Rate Deferred Tax Provisional Income Tax Expense Benefit EffectiveIncomeTaxRateReconciliationTaxCutsAndJobsActOf2017IncompleteAccountingChangeInTaxRateDeferredTaxProvisionalIncomeTaxExpenseBenefit	0	USD
CY2017	bkng	Effective Income Tax Rate Reconciliation Tax Cuts And Jobs Act Of2017 Incomplete Accounting Change In Tax Rate Deferred Tax Provisional Income Tax Expense Benefit EffectiveIncomeTaxRateReconciliationTaxCutsAndJobsActOf2017IncompleteAccountingChangeInTaxRateDeferredTaxProvisionalIncomeTaxExpenseBenefit	-217000000	USD
CY2018	bkng	Effective Income Tax Rate Reconciliation Tax Cuts And Jobs Act Of2017 Incomplete Accounting Change In Tax Rate Deferred Tax Provisional Income Tax Expense Benefit EffectiveIncomeTaxRateReconciliationTaxCutsAndJobsActOf2017IncompleteAccountingChangeInTaxRateDeferredTaxProvisionalIncomeTaxExpenseBenefit	-2000000	USD
CY2016	bkng	Effective Income Tax Rate Reconciliation Tax Cutsand Jobs Actof2017 Incomplete Accounting Transition Taxfor Accumulated Foreign Earnings Provisional Income Tax Expense Benefit EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017IncompleteAccountingTransitionTaxforAccumulatedForeignEarningsProvisionalIncomeTaxExpenseBenefit	0	USD
CY2017	bkng	Effective Income Tax Rate Reconciliation Tax Cutsand Jobs Actof2017 Incomplete Accounting Transition Taxfor Accumulated Foreign Earnings Provisional Income Tax Expense Benefit EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017IncompleteAccountingTransitionTaxforAccumulatedForeignEarningsProvisionalIncomeTaxExpenseBenefit	1563000000	USD
CY2018Q4	bkng	Effective Income Tax Rate Reconciliation Tax Cutsand Jobs Actof2017 Incomplete Accounting Transition Taxfor Accumulated Foreign Earnings Provisional Income Tax Expense Benefit EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017IncompleteAccountingTransitionTaxforAccumulatedForeignEarningsProvisionalIncomeTaxExpenseBenefit	-46000000	USD
CY2018	bkng	Effective Income Tax Rate Reconciliation Tax Cutsand Jobs Actof2017 Incomplete Accounting Transition Taxfor Accumulated Foreign Earnings Provisional Income Tax Expense Benefit EffectiveIncomeTaxRateReconciliationTaxCutsandJobsActof2017IncompleteAccountingTransitionTaxforAccumulatedForeignEarningsProvisionalIncomeTaxExpenseBenefit	-46000000	USD
CY2016	bkng	Employee Service Share Based Compensation Nonvested Performance Awards Adjustment For Estimated Probable Outcome EmployeeServiceShareBasedCompensationNonvestedPerformanceAwardsAdjustmentForEstimatedProbableOutcome	21000000	USD
CY2017	bkng	Employee Service Share Based Compensation Nonvested Performance Awards Adjustment For Estimated Probable Outcome EmployeeServiceShareBasedCompensationNonvestedPerformanceAwardsAdjustmentForEstimatedProbableOutcome	11000000	USD
CY2018	bkng	Employee Service Share Based Compensation Nonvested Performance Awards Adjustment For Estimated Probable Outcome EmployeeServiceShareBasedCompensationNonvestedPerformanceAwardsAdjustmentForEstimatedProbableOutcome	48000000	USD
CY2017Q4	bkng	Equitysecuritieswithoutreadilydeterminablefairvaluereclassifiedfromotherassetstolongterminvestments Equitysecuritieswithoutreadilydeterminablefairvaluereclassifiedfromotherassetstolongterminvestments	451000000	USD
CY2016	bkng	Excess Tax Benefitfrom Sharebased Compensation Operating Activities Reclassificationfrom Financing ExcessTaxBenefitfromSharebasedCompensationOperatingActivitiesReclassificationfromFinancing	61000000	USD
CY2017	bkng	Excess Tax Benefitfrom Sharebased Compensation Operating Activities Reclassificationfrom Financing ExcessTaxBenefitfromSharebasedCompensationOperatingActivitiesReclassificationfromFinancing	0	USD
CY2018	bkng	Excess Tax Benefitfrom Sharebased Compensation Operating Activities Reclassificationfrom Financing ExcessTaxBenefitfromSharebasedCompensationOperatingActivitiesReclassificationfromFinancing	0	USD
CY2016	bkng	Foreign Currency Transactions And Other ForeignCurrencyTransactionsAndOther	17000000	USD
CY2017	bkng	Foreign Currency Transactions And Other ForeignCurrencyTransactionsAndOther	34000000	USD
CY2018	bkng	Foreign Currency Transactions And Other ForeignCurrencyTransactionsAndOther	57000000	USD
CY2016	bkng	Foreignexchangegainslossesnetofderivativeactivity Foreignexchangegainslossesnetofderivativeactivity	-14000000	USD
CY2017	bkng	Foreignexchangegainslossesnetofderivativeactivity Foreignexchangegainslossesnetofderivativeactivity	-27000000	USD
CY2018	bkng	Foreignexchangegainslossesnetofderivativeactivity Foreignexchangegainslossesnetofderivativeactivity	-47000000	USD
CY2016	bkng	Income Tax Reconciliation Innovation Box Tax Benefit IncomeTaxReconciliationInnovationBoxTaxBenefit	325000000	USD
CY2017	bkng	Income Tax Reconciliation Innovation Box Tax Benefit IncomeTaxReconciliationInnovationBoxTaxBenefit	397000000	USD
CY2018	bkng	Income Tax Reconciliation Innovation Box Tax Benefit IncomeTaxReconciliationInnovationBoxTaxBenefit	435000000	USD
CY2016	bkng	Increase Decreasein Longterm U.S.Transitiontaxliability IncreaseDecreaseinLongtermU.S.transitiontaxliability	0	USD
CY2017	bkng	Increase Decreasein Longterm U.S.Transitiontaxliability IncreaseDecreaseinLongtermU.S.transitiontaxliability	1251000000	USD
CY2018	bkng	Increase Decreasein Longterm U.S.Transitiontaxliability IncreaseDecreaseinLongtermU.S.transitiontaxliability	40000000	USD
CY2017Q4	bkng	Landuserights Landuserights	51000000	USD
CY2018Q4	bkng	Landuserights Landuserights	47000000	USD
CY2017Q4	bkng	Longterm U.S.Transitiontaxliability LongtermU.S.transitiontaxliability	1251000000	USD
CY2018Q4	bkng	Longterm U.S.Transitiontaxliability LongtermU.S.transitiontaxliability	1166000000	USD
CY2016	bkng	Merchant Revenue605 MerchantRevenue605	2048000000	USD
CY2017	bkng	Merchant Revenue605 MerchantRevenue605	2133000000	USD
CY2018	bkng	Merchant Revenue606 MerchantRevenue606	2987000000	USD
CY2016	bkng	Noncashinvestingandfinancingactivityforanacquisition Noncashinvestingandfinancingactivityforanacquisition	0	USD
CY2017	bkng	Noncashinvestingandfinancingactivityforanacquisition Noncashinvestingandfinancingactivityforanacquisition	0	USD
CY2018	bkng	Noncashinvestingandfinancingactivityforanacquisition Noncashinvestingandfinancingactivityforanacquisition	59000000	USD
CY2016	bkng	Noncashoperatingandfinancingactivityforanacquisition Noncashoperatingandfinancingactivityforanacquisition	0	USD
CY2017	bkng	Noncashoperatingandfinancingactivityforanacquisition Noncashoperatingandfinancingactivityforanacquisition	0	USD
CY2018	bkng	Noncashoperatingandfinancingactivityforanacquisition Noncashoperatingandfinancingactivityforanacquisition	51000000	USD
CY2017Q4	bkng	Operating Loss Carryforwards Expected To Be Used Federal OperatingLossCarryforwardsExpectedToBeUsedFederal	204000000	USD
CY2016	bkng	Operating Loss Carryforwards Used In Period OperatingLossCarryforwardsUsedInPeriod	379000000	USD
CY2018Q4	bkng	Operating Loss Carryforwards Used In Period OperatingLossCarryforwardsUsedInPeriod	133000000	USD
CY2016	bkng	Other Comprehensive Income Loss Availableforsale Securities Nontaxable OtherComprehensiveIncomeLossAvailableforsaleSecuritiesNontaxable	-332000000	USD
CY2017	bkng	Other Comprehensive Income Loss Availableforsale Securities Nontaxable OtherComprehensiveIncomeLossAvailableforsaleSecuritiesNontaxable	86000000	USD
CY2018	bkng	Other Comprehensive Income Loss Availableforsale Securities Nontaxable OtherComprehensiveIncomeLossAvailableforsaleSecuritiesNontaxable	-190000000	USD
CY2016	bkng	Other Comprehensive Income Loss Availableforsale Securities Taxable OtherComprehensiveIncomeLossAvailableforsaleSecuritiesTaxable	62000000	USD
CY2017	bkng	Other Comprehensive Income Loss Availableforsale Securities Taxable OtherComprehensiveIncomeLossAvailableforsaleSecuritiesTaxable	71000000	USD
CY2018	bkng	Other Comprehensive Income Loss Availableforsale Securities Taxable OtherComprehensiveIncomeLossAvailableforsaleSecuritiesTaxable	-7000000	USD
CY2016	bkng	Other Comprehensive Income Loss Equity Securities Reclassification Adjustmentsto Retained Earnings Asu201601 Tax OtherComprehensiveIncomeLossEquitySecuritiesReclassificationAdjustmentstoRetainedEarningsASU201601Tax	0	USD
CY2017	bkng	Other Comprehensive Income Loss Equity Securities Reclassification Adjustmentsto Retained Earnings Asu201601 Tax OtherComprehensiveIncomeLossEquitySecuritiesReclassificationAdjustmentstoRetainedEarningsASU201601Tax	0	USD
CY2018	bkng	Other Comprehensive Income Loss Equity Securities Reclassification Adjustmentsto Retained Earnings Asu201601 Tax OtherComprehensiveIncomeLossEquitySecuritiesReclassificationAdjustmentstoRetainedEarningsASU201601Tax	58000000	USD
CY2016Q4	bkng	Other Long Lived Assets OtherLongLivedAssets	422000000	USD
CY2017Q4	bkng	Other Long Lived Assets OtherLongLivedAssets	586000000	USD
CY2018Q4	bkng	Other Long Lived Assets OtherLongLivedAssets	784000000	USD
CY2016	bkng	Payments Related To Conversion Of Senior Notes PaymentsRelatedToConversionOfSeniorNotes	0	USD
CY2017	bkng	Payments Related To Conversion Of Senior Notes PaymentsRelatedToConversionOfSeniorNotes	286000000	USD
CY2018	bkng	Payments Related To Conversion Of Senior Notes PaymentsRelatedToConversionOfSeniorNotes	1487000000	USD
CY2016	bkng	Performancemarketingexpense Performancemarketingexpense	3479000000	USD
CY2017	bkng	Performancemarketingexpense Performancemarketingexpense	4161000000	USD
CY2018	bkng	Performancemarketingexpense Performancemarketingexpense	4447000000	USD
CY2018	bkng	Pricing Parity Working Group PricingParityWorkingGroup	10	country
CY2016	bkng	Reclassification Adjustment For Convertible Debt In Mezzanine ReclassificationAdjustmentForConvertibleDebtInMezzanine	-29000000	USD
CY2017	bkng	Reclassification Adjustment For Convertible Debt In Mezzanine ReclassificationAdjustmentForConvertibleDebtInMezzanine	26000000	USD
CY2018	bkng	Reclassification Adjustment For Convertible Debt In Mezzanine ReclassificationAdjustmentForConvertibleDebtInMezzanine	3000000	USD
CY2016	bkng	Salesandotherexpenses Salesandotherexpenses	422000000	USD
CY2017	bkng	Salesandotherexpenses Salesandotherexpenses	517000000	USD
CY2018	bkng	Salesandotherexpenses Salesandotherexpenses	830000000	USD
CY2016	bkng	Share Based Compensation And Other Stock Based Expense ShareBasedCompensationAndOtherStockBasedExpense	250000000	USD
CY2017	bkng	Share Based Compensation And Other Stock Based Expense ShareBasedCompensationAndOtherStockBasedExpense	261000000	USD
CY2018	bkng	Share Based Compensation And Other Stock Based Expense ShareBasedCompensationAndOtherStockBasedExpense	331000000	USD
CY2017Q4	bkng	Tax Credit Carryforward Expected To Be Used TaxCreditCarryforwardExpectedToBeUsed	46000000	USD
CY2018Q4	bkng	Tax Credit Carryforward Used In Period TaxCreditCarryforwardUsedInPeriod	23000000	USD
CY2017Q4	bkng	Tax Cuts And Jobs Act Of2017 Incomplete Accounting Change In Tax Rate Deferred Tax Provisional Income Tax Expense Benefit TaxCutsAndJobsActOf2017IncompleteAccountingChangeInTaxRateDeferredTaxProvisionalIncomeTaxExpenseBenefit	217000000	USD
CY2017Q4	bkng	Tax Cutsand Jobs Act Incomplete Accounting Stateincometaxonaccumulatedunremittedinternationalearnings TaxCutsandJobsActIncompleteAccountingStateincometaxonaccumulatedunremittedinternationalearnings	37000000	USD
CY2018Q4	bkng	Tax Cutsand Jobs Act Incomplete Accounting Stateincometaxonaccumulatedunremittedinternationalearnings TaxCutsandJobsActIncompleteAccountingStateincometaxonaccumulatedunremittedinternationalearnings	25000000	USD
CY2017Q4	bkng	Tax Cutsand Jobs Act Transition Taxfor Accumulated Foreign Earnings Liability TaxCutsandJobsActTransitionTaxforAccumulatedForeignEarningsLiability	1300000000	USD
CY2017Q4	bkng	Tax Cutsand Jobs Actof2017 Incomplete Accounting Provisional Undistributed Accumulated Earningsof Foreign Subsidiary TaxCutsandJobsActof2017IncompleteAccountingProvisionalUndistributedAccumulatedEarningsofForeignSubsidiary	16500000000	USD
CY2017Q4	bkng	Tax Cutsand Jobs Actof2017 Incomplete Accounting Transition Taxfor Accumulated Foreign Earnings Provisional Income Tax Expense Benefit TaxCutsandJobsActof2017IncompleteAccountingTransitionTaxforAccumulatedForeignEarningsProvisionalIncomeTaxExpenseBenefit	1600000000	USD
CY2018	bkng	Weightedmaturityofinvestments Weightedmaturityofinvestments	P1Y2M
CY2018	dei	Amendment Flag AmendmentFlag	false
CY2018	dei	Current Fiscal Year End Date CurrentFiscalYearEndDate	--12-31
CY2018	dei	Document Fiscal Period Focus DocumentFiscalPeriodFocus	FY
CY2018	dei	Document Fiscal Year Focus DocumentFiscalYearFocus	2018
CY2018	dei	Document Period End Date DocumentPeriodEndDate	2018-12-31
CY2018	dei	Document Type DocumentType	10-K
CY2018	dei	Entity Central Index Key EntityCentralIndexKey	0001075531
CY2019Q1	dei	Entity Common Stock Shares Outstanding EntityCommonStockSharesOutstanding	45012725	shares
CY2018	dei	Entity Current Reporting Status EntityCurrentReportingStatus	Yes
CY2018	dei	Entity Emerging Growth Company EntityEmergingGrowthCompany	false
CY2018	dei	Entity Filer Category EntityFilerCategory	Large Accelerated Filer
CY2018Q2	dei	Entity Public Float EntityPublicFloat	96600000000	USD
CY2018	dei	Entity Registrant Name EntityRegistrantName	Booking Holdings Inc.
CY2018	dei	Entity Shell Company EntityShellCompany	false
CY2018	dei	Entity Small Business EntitySmallBusiness	false
CY2018	dei	Entity Voluntary Filers EntityVoluntaryFilers	No
CY2018	dei	Entity Well Known Seasoned Issuer EntityWellKnownSeasonedIssuer	Yes
CY2017Q4	us-gaap	Accounts Payable Current AccountsPayableCurrent	668000000	USD
CY2018Q4	us-gaap	Accounts Payable Current AccountsPayableCurrent	1134000000	USD
CY2018Q1	us-gaap	Accounts Payable Current AccountsPayableCurrent	840000000	USD
CY2017Q4	us-gaap	Accounts Receivable Net Current AccountsReceivableNetCurrent	1218000000	USD
CY2018Q4	us-gaap	Accounts Receivable Net Current AccountsReceivableNetCurrent	1523000000	USD
CY2018Q1	us-gaap	Accounts Receivable Net Current AccountsReceivableNetCurrent	1423000000	USD
CY2017Q4	us-gaap	Accrued Advertising Current AccruedAdvertisingCurrent	284000000	USD
CY2018Q4	us-gaap	Accrued Advertising Current AccruedAdvertisingCurrent	313000000	USD
CY2017Q4	us-gaap	Accrued Liabilities Current AccruedLiabilitiesCurrent	1139000000	USD
CY2018Q4	us-gaap	Accrued Liabilities Current AccruedLiabilitiesCurrent	1399000000	USD
CY2018Q1	us-gaap	Accrued Liabilities Current AccruedLiabilitiesCurrent	1183000000	USD
CY2017Q4	us-gaap	Accumulated Depreciation Depletion And Amortization Property Plant And Equipment AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment	543000000	USD
CY2018Q4	us-gaap	Accumulated Depreciation Depletion And Amortization Property Plant And Equipment AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment	693000000	USD
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CY2018	us-gaap	Communications And Information Technology CommunicationsAndInformationTechnology	233000000	USD
CY2016	us-gaap	Comprehensive Income Net Of Tax ComprehensiveIncomeNetOfTax	1755000000	USD
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CY2018	us-gaap	Comprehensive Income Net Of Tax ComprehensiveIncomeNetOfTax	3685000000	USD
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CY2016	us-gaap	Deferred Income Tax Expense Benefit DeferredIncomeTaxExpenseBenefit	-112000000	USD
CY2017	us-gaap	Deferred Income Tax Expense Benefit DeferredIncomeTaxExpenseBenefit	-32000000	USD
CY2018	us-gaap	Deferred Income Tax Expense Benefit DeferredIncomeTaxExpenseBenefit	-150000000	USD
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CY2018Q4	us-gaap	Deferred Income Tax Liabilities DeferredIncomeTaxLiabilities	546000000	USD
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CY2017Q4	us-gaap	Deferred Tax Assets Tax Credit Carryforwards DeferredTaxAssetsTaxCreditCarryforwards	15000000	USD
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CY2018	us-gaap	Income Tax Expense Benefit IncomeTaxExpenseBenefit	837000000	USD
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CY2018	us-gaap	Income Tax Reconciliation Nondeductible Expense Impairment Losses IncomeTaxReconciliationNondeductibleExpenseImpairmentLosses	0	USD
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CY2017	us-gaap	Income Tax Reconciliation Other Adjustments IncomeTaxReconciliationOtherAdjustments	28000000	USD
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CY2018	us-gaap	Incremental Common Shares Attributable To Conversion Of Debt Securities IncrementalCommonSharesAttributableToConversionOfDebtSecurities	335000	shares
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CY2018	us-gaap	Incremental Common Shares Attributable To Share Based Payment Arrangements IncrementalCommonSharesAttributableToShareBasedPaymentArrangements	236000	shares
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CY2017	us-gaap	Investment Income Interest InvestmentIncomeInterest	157000000	USD
CY2018	us-gaap	Investment Income Interest InvestmentIncomeInterest	187000000	USD
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CY2018Q4	us-gaap	Letters Of Credit Outstanding Amount LettersOfCreditOutstandingAmount	5000000	USD
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CY2018Q4	us-gaap	Liabilities Current LiabilitiesCurrent	3555000000	USD
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CY2018Q4	us-gaap	Long Term Debt LongTermDebt	8649000000	USD
CY2017Q4	us-gaap	Long Term Debt Noncurrent LongTermDebtNoncurrent	8810000000	USD
CY2018Q4	us-gaap	Long Term Debt Noncurrent LongTermDebtNoncurrent	8649000000	USD
CY2017Q4	us-gaap	Long Term Investments LongTermInvestments	10873000000	USD
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CY2018	us-gaap	Operating Income Loss OperatingIncomeLoss	5341000000	USD
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CY2018	us-gaap	Other Comprehensive Income Loss Available For Sale Securities Adjustment Net Of Tax OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax	-199000000	USD
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CY2017	us-gaap	Other Comprehensive Income Loss Available For Sale Securities Tax OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax	81000000	USD
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CY2018	us-gaap	Proceeds From Issuance Of Long Term Debt ProceedsFromIssuanceOfLongTermDebt	0	USD
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CY2018	us-gaap	Proceeds From Sale And Maturity Of Available For Sale Securities ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities	5616000000	USD
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CY2018	us-gaap	Proceeds From Short Term Debt ProceedsFromShortTermDebt	25000000	USD
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CY2018Q4	us-gaap	Property Plant And Equipment Gross PropertyPlantAndEquipmentGross	1349000000	USD
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CY2018Q4	us-gaap	Property Plant And Equipment Net PropertyPlantAndEquipmentNet	656000000	USD
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CY2017	us-gaap	Provision For Doubtful Accounts ProvisionForDoubtfulAccounts	62000000	USD
CY2018	us-gaap	Provision For Doubtful Accounts ProvisionForDoubtfulAccounts	163000000	USD
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CY2018Q4	us-gaap	Retained Earnings Accumulated Deficit RetainedEarningsAccumulatedDeficit	18367000000	USD
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CY2017Q1	us-gaap	Revenues Revenues	2419000000	USD
CY2017Q2	us-gaap	Revenues Revenues	3025000000	USD
CY2017Q3	us-gaap	Revenues Revenues	4434000000	USD
CY2017Q4	us-gaap	Revenues Revenues	2803000000	USD
CY2017	us-gaap	Revenues Revenues	12681000000	USD
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CY2018Q2	us-gaap	Revenues Revenues	3537000000	USD
CY2018Q3	us-gaap	Revenues Revenues	4849000000	USD
CY2018Q4	us-gaap	Revenues Revenues	3213000000	USD
CY2018	us-gaap	Revenues Revenues	14527000000	USD
CY2016	us-gaap	Shares Paid For Tax Withholding For Share Based Compensation SharesPaidForTaxWithholdingForShareBasedCompensation	127107	shares
CY2017	us-gaap	Shares Paid For Tax Withholding For Share Based Compensation SharesPaidForTaxWithholdingForShareBasedCompensation	57369	shares
CY2018	us-gaap	Shares Paid For Tax Withholding For Share Based Compensation SharesPaidForTaxWithholdingForShareBasedCompensation	79746	shares
CY2016	us-gaap	State And Local Income Tax Expense Benefit Continuing Operations StateAndLocalIncomeTaxExpenseBenefitContinuingOperations	-66000000	USD
CY2017	us-gaap	State And Local Income Tax Expense Benefit Continuing Operations StateAndLocalIncomeTaxExpenseBenefitContinuingOperations	42000000	USD
CY2018	us-gaap	State And Local Income Tax Expense Benefit Continuing Operations StateAndLocalIncomeTaxExpenseBenefitContinuingOperations	15000000	USD
CY2018	us-gaap	Stock Issued During Period Value Acquisitions StockIssuedDuringPeriodValueAcquisitions	110000000	USD
CY2016	us-gaap	Stock Issued During Period Value Share Based Compensation Gross StockIssuedDuringPeriodValueShareBasedCompensationGross	16000000	USD
CY2017	us-gaap	Stock Issued During Period Value Share Based Compensation Gross StockIssuedDuringPeriodValueShareBasedCompensationGross	5000000	USD
CY2018	us-gaap	Stock Issued During Period Value Share Based Compensation Gross StockIssuedDuringPeriodValueShareBasedCompensationGross	2000000	USD
CY2017Q4	us-gaap	Stock Repurchase Program Remaining Authorized Repurchase Amount1 StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1	2400000000	USD
CY2018Q4	us-gaap	Stock Repurchase Program Remaining Authorized Repurchase Amount1 StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1	4500000000	USD
CY2015Q4	us-gaap	Stockholders Equity StockholdersEquity	8795000000	USD
CY2016Q4	us-gaap	Stockholders Equity StockholdersEquity	9820000000	USD
CY2017Q4	us-gaap	Stockholders Equity StockholdersEquity	11261000000	USD
CY2018Q4	us-gaap	Stockholders Equity StockholdersEquity	8785000000	USD
CY2017Q4	us-gaap	Treasury Stock Shares TreasuryStockShares	14216819	shares
CY2018Q4	us-gaap	Treasury Stock Shares TreasuryStockShares	17317126	shares
CY2018Q4	us-gaap	Treasury Stock Shares TreasuryStockShares	17317126	shares
CY2016	us-gaap	Treasury Stock Shares Acquired TreasuryStockSharesAcquired	762984	shares
CY2017	us-gaap	Treasury Stock Shares Acquired TreasuryStockSharesAcquired	1025890	shares
CY2018	us-gaap	Treasury Stock Shares Acquired TreasuryStockSharesAcquired	3100307	shares
CY2017Q4	us-gaap	Treasury Stock Value TreasuryStockValue	8699000000	USD
CY2018Q4	us-gaap	Treasury Stock Value TreasuryStockValue	14711000000	USD
CY2016	us-gaap	Treasury Stock Value Acquired Cost Method TreasuryStockValueAcquiredCostMethod	1028000000	USD
CY2017	us-gaap	Treasury Stock Value Acquired Cost Method TreasuryStockValueAcquiredCostMethod	1844000000	USD
CY2018	us-gaap	Treasury Stock Value Acquired Cost Method TreasuryStockValueAcquiredCostMethod	6012000000	USD
CY2015Q4	us-gaap	Unrecognized Tax Benefits UnrecognizedTaxBenefits	43000000	USD
CY2016Q4	us-gaap	Unrecognized Tax Benefits UnrecognizedTaxBenefits	33000000	USD
CY2017Q4	us-gaap	Unrecognized Tax Benefits UnrecognizedTaxBenefits	32000000	USD
CY2018Q4	us-gaap	Unrecognized Tax Benefits UnrecognizedTaxBenefits	45000000	USD
CY2016	us-gaap	Unrecognized Tax Benefits Decreases Resulting From Prior Period Tax Positions UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions	0	USD
CY2017	us-gaap	Unrecognized Tax Benefits Decreases Resulting From Prior Period Tax Positions UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions	9000000	USD
CY2018	us-gaap	Unrecognized Tax Benefits Decreases Resulting From Prior Period Tax Positions UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions	3000000	USD
CY2016	us-gaap	Unrecognized Tax Benefits Decreases Resulting From Settlements With Taxing Authorities UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities	4000000	USD
CY2017	us-gaap	Unrecognized Tax Benefits Decreases Resulting From Settlements With Taxing Authorities UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities	1000000	USD
CY2018	us-gaap	Unrecognized Tax Benefits Decreases Resulting From Settlements With Taxing Authorities UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities	2000000	USD
CY2016	us-gaap	Unrecognized Tax Benefits Increases Resulting From Current Period Tax Positions UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions	2000000	USD
CY2017	us-gaap	Unrecognized Tax Benefits Increases Resulting From Current Period Tax Positions UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions	5000000	USD
CY2018	us-gaap	Unrecognized Tax Benefits Increases Resulting From Current Period Tax Positions UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions	1000000	USD
CY2016	us-gaap	Unrecognized Tax Benefits Increases Resulting From Prior Period Tax Positions UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions	1000000	USD
CY2017	us-gaap	Unrecognized Tax Benefits Increases Resulting From Prior Period Tax Positions UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions	5000000	USD
CY2018	us-gaap	Unrecognized Tax Benefits Increases Resulting From Prior Period Tax Positions UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions	19000000	USD
CY2016	us-gaap	Unrecognized Tax Benefits Reductions Resulting From Lapse Of Applicable Statute Of Limitations UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations	9000000	USD
CY2017	us-gaap	Unrecognized Tax Benefits Reductions Resulting From Lapse Of Applicable Statute Of Limitations UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations	1000000	USD
CY2018	us-gaap	Unrecognized Tax Benefits Reductions Resulting From Lapse Of Applicable Statute Of Limitations UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations	2000000	USD
CY2016	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	50063000	shares
CY2017	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	49954000	shares
CY2018	us-gaap	Weighted Average Number Of Diluted Shares Outstanding WeightedAverageNumberOfDilutedSharesOutstanding	48017000	shares
CY2016	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	49491000	shares
CY2017	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	48994000	shares
CY2018	us-gaap	Weighted Average Number Of Shares Outstanding Basic WeightedAverageNumberOfSharesOutstandingBasic	47446000	shares
CY2018	us-gaap	Nature Of Operations NatureOfOperations	<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-weight:bold;">BUSINESS DESCRIPTION</font></div><div style="line-height:120%;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">Booking Holdings Inc. ("Booking Holdings" or the "Company") helps people experience the world by providing consumers, travel service providers and restaurants with leading travel and restaurant online reservation and related services. Through one or more of the Company's brands, consumers can: book a broad array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels and other properties); make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a cruise, flight, vacation package, tour or activity. Consumers can also use our meta-search services to easily compare travel reservation information, such as airline ticket, hotel reservation and rental car reservation information, from hundreds of online travel platforms at once. In addition, the Company offers various other services to consumers, such as certain insurance products and restaurant management services to restaurants.</font></div></div>
CY2018	us-gaap	Prior Period Reclassification Adjustment Description PriorPeriodReclassificationAdjustmentDescription	<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-style:italic;">Reclassifications</font><font style="font-family:inherit;font-size:10pt;"> — Certain amounts from prior periods have been reclassified to conform to the current year presentation.</font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-style:italic;">Change in Presentation </font><font style="font-family:inherit;font-size:10pt;">—</font><font style="font-family:inherit;font-size:10pt;font-style:italic;"> </font><font style="font-family:inherit;font-size:10pt;">In the first quarter of 2018, the Company changed the presentation of "Performance advertising", "Brand advertising", and "Sales and marketing" to "Performance marketing", "Brand marketing" and "Sales and other expenses" in the Consolidated Statements of Operations. The descriptions of these new lines are as follows: </font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">"Performance marketing" expenses are marketing expenses generally measured by return on investment or an increase in bookings over a specified time period. These expenses consist primarily of the costs of: (1) search engine keyword purchases; (2) referrals from meta-search and travel research websites; (3) affiliate programs; and (4) other performance-based advertisements, including certain incentive programs. </font><font style="font-family:inherit;font-size:10pt;color:#ff0000;"> </font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">"Brand marketing" expenses are marketing expenses to build brand awareness over a specified time period. These expenses consist primarily of television advertising, online video advertising (including the airing of our television advertising online) and online display advertising, as well as other marketing expenses such as public relations, trade shows and sponsorships. </font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">"Sales and other expenses" are generally variable in nature and consist primarily of: (1) credit cards and other payment processing fees associated with merchant transactions; (2) fees paid to third parties that provide call center, website content translations and other services; (3) provisions for customer chargebacks associated with merchant transactions; (4) customer relations costs; (5) provisions for bad debt, primarily related to accommodation commission receivables; and (6) insurance claim costs.</font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">In conjunction with the adoption of the current revenue recognition accounting standard ("the current revenue standard") effective January 1, 2018, the Company reclassified certain expenses from "Cost of revenues" to "Sales and other expenses" or "General and administrative" expenses in its Consolidated Statements of Operations for the years ended December 31, 2017 and 2016</font><font style="font-family:inherit;font-size:10pt;color:#ff0000;"> </font><font style="font-family:inherit;font-size:10pt;">to conform to the current period presentation.</font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">The change in presentation and the reclassification for the years ended December 31, 2017 and 2016 had no impact on operating income or net income and are summarized below (in millions):</font></div><div style="line-height:120%;font-size:10pt;"><div style="padding-left:0px;text-indent:0px;line-height:normal;padding-top:10px;"><table cellpadding="0" cellspacing="0" style="font-family:Times New Roman;font-size:10pt;width:100%;border-collapse:collapse;text-align:left;"><tr><td colspan="10" rowspan="1"></td></tr><tr><td style="width:0%;" rowspan="1" colspan="1"></td><td style="width:72%;" rowspan="1" colspan="1"></td><td style="width:1%;" rowspan="1" colspan="1"></td><td style="width:1%;" rowspan="1" colspan="1"></td><td style="width:11%;" rowspan="1" colspan="1"></td><td style="width:1%;" rowspan="1" colspan="1"></td><td style="width:1%;" rowspan="1" colspan="1"></td><td style="width:1%;" rowspan="1" colspan="1"></td><td style="width:11%;" rowspan="1" colspan="1"></td><td style="width:1%;" rowspan="1" colspan="1"></td></tr><tr><td colspan="2" style="vertical-align:bottom;border-bottom:1px solid #000000;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-weight:bold;">Previously Reported</font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="3" style="vertical-align:bottom;border-bottom:1px solid #000000;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1"><div style="text-align:center;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-weight:bold;">2017</font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="3" style="vertical-align:bottom;border-bottom:1px solid #000000;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1"><div style="text-align:center;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-weight:bold;">2016</font></div></td></tr><tr><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;border-top:1px solid #000000;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">Cost of revenues</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;background-color:#cceeff;border-top:1px solid #000000;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">$</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-top:2px;padding-bottom:2px;border-top:1px solid #000000;" rowspan="1" colspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">251</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;border-top:1px solid #000000;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;background-color:#cceeff;border-top:1px solid #000000;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">$</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-top:2px;padding-bottom:2px;border-top:1px solid #000000;" rowspan="1" colspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">428</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;border-top:1px solid #000000;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td></tr><tr><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">Performance advertising</font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="2" style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;" rowspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">4,142</font></div></td><td style="vertical-align:bottom;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="2" style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;" rowspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">3,479</font></div></td><td style="vertical-align:bottom;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td></tr><tr><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">Brand advertising</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="2" style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;" rowspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">392</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="2" style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;" rowspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">296</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td></tr><tr><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">Sales and marketing</font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="2" style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;" rowspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">562</font></div></td><td style="vertical-align:bottom;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="2" style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;" rowspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">435</font></div></td><td style="vertical-align:bottom;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td></tr><tr><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">General and administrative</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="2" style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;" rowspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">586</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="2" style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;" rowspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">456</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td></tr><tr><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;height:8px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;height:8px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;height:8px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="3" style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1"><div style="overflow:hidden;height:8px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;height:8px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="3" style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1"><div style="overflow:hidden;height:8px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td></tr><tr><td colspan="2" style="vertical-align:bottom;border-bottom:1px solid #000000;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-weight:bold;">Current Presentation</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="3" style="vertical-align:bottom;border-bottom:1px solid #000000;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1"><div style="text-align:center;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-weight:bold;">2017</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="3" style="vertical-align:bottom;border-bottom:1px solid #000000;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1"><div style="text-align:center;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-weight:bold;">2016</font></div></td></tr><tr><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">Cost of revenues</font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;border-top:1px solid #000000;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">$</font></div></td><td style="vertical-align:bottom;padding-top:2px;padding-bottom:2px;border-top:1px solid #000000;" rowspan="1" colspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">242</font></div></td><td style="vertical-align:bottom;border-top:1px solid #000000;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;border-top:1px solid #000000;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">$</font></div></td><td style="vertical-align:bottom;padding-top:2px;padding-bottom:2px;border-top:1px solid #000000;" rowspan="1" colspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">415</font></div></td><td style="vertical-align:bottom;border-top:1px solid #000000;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td></tr><tr><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">Performance marketing</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="2" style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;" rowspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">4,161</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="2" style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;" rowspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">3,479</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td></tr><tr><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">Brand marketing</font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="2" style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;" rowspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">435</font></div></td><td style="vertical-align:bottom;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="2" style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;" rowspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">327</font></div></td><td style="vertical-align:bottom;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td></tr><tr><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">Sales and other expenses</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="2" style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;" rowspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">517</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td><td style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="2" style="vertical-align:bottom;background-color:#cceeff;padding-left:2px;padding-top:2px;padding-bottom:2px;" rowspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">422</font></div></td><td style="vertical-align:bottom;background-color:#cceeff;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td></tr><tr><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">General and administrative</font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="2" style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;" rowspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">576</font></div></td><td style="vertical-align:bottom;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td><td style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;padding-right:2px;" rowspan="1" colspan="1"><div style="overflow:hidden;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"> </font></div></td><td colspan="2" style="vertical-align:bottom;padding-left:2px;padding-top:2px;padding-bottom:2px;" rowspan="1"><div style="text-align:right;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;">452</font></div></td><td style="vertical-align:bottom;" rowspan="1" colspan="1"><div style="text-align:left;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></td></tr></table></div><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div><div style="line-height:120%;text-align:left;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"></font><font style="font-family:inherit;font-size:10pt;font-style:italic;">Reclassification of Investments in Private Companies: </font><font style="font-family:inherit;font-size:10pt;">In 2018, the Company changed the presentation of its equity investments in private companies to include them in "Long-term investments" instead of "Other assets" in the Consolidated Balance Sheets and in "Purchase of investments" instead of "Acquisitions and other investments, net of cash acquired" in the Consolidated Statements of Cash Flows. Therefore, the Company reclassified </font><font style="font-family:inherit;font-size:10pt;">$451 million</font><font style="font-family:inherit;font-size:10pt;"> of investments in its Consolidated Balance Sheet at December 31, 2017 and cash payments of </font><font style="font-family:inherit;font-size:10pt;">$450 million</font><font style="font-family:inherit;font-size:10pt;"> and </font><font style="font-family:inherit;font-size:10pt;">$7 million</font><font style="font-family:inherit;font-size:10pt;"> in its Consolidated Statements of Cash Flows for the years ended December 31, 2017 and 2016, respectively, to conform to this current period presentations. See Note </font><font style="font-family:inherit;font-size:10pt;">4</font><font style="font-family:inherit;font-size:10pt;"> for more detail.</font></div></div>
CY2018	us-gaap	Revenue Recognition Loyalty Programs RevenueRecognitionLoyaltyPrograms	<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-style:italic;">Loyalty Programs </font><font style="font-family:inherit;font-size:10pt;">— The Company provides various loyalty programs, where participating consumers are awarded loyalty incentives on current transactions that can be redeemed for future qualifying reservations booked through the applicable Company platform or, in the case of OpenTable, at participating restaurants. The estimated fair value of the incentives that are expected to be redeemed is recognized as a reduction of revenues at the time the incentives are granted. In the first quarter of 2018, OpenTable introduced a three-year time-based expiration for points earned by diners, which resulted in a reduction of its loyalty program liability by </font><font style="font-family:inherit;font-size:10pt;">$27 million</font><font style="font-family:inherit;font-size:10pt;">. At December 31, 2018 and 2017, liabilities of </font><font style="font-family:inherit;font-size:10pt;">$73 million</font><font style="font-family:inherit;font-size:10pt;"> and </font><font style="font-family:inherit;font-size:10pt;">$105 million</font><font style="font-family:inherit;font-size:10pt;">, respectively, for loyalty program incentives were included in "Accrued expenses and other current liabilities" in the Consolidated Balance Sheets.</font></div><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;"><br clear="none"/></font></div></div>
CY2018	us-gaap	Use Of Estimates UseOfEstimates	<div style="font-family:Times New Roman;font-size:10pt;"><div style="line-height:120%;text-indent:48px;font-size:10pt;"><font style="font-family:inherit;font-size:10pt;font-style:italic;">Use of Estimates</font><font style="font-family:inherit;font-size:10pt;"> — The preparation of financial statements in conformity with accounting principles generally accepted in the United States ("U.S. GAAP") requires management to make estimates and assumptions that affect the amounts reported in the financial statements and footnotes thereto.  Actual results may differ significantly from those estimates.  The estimates underlying the Company's Consolidated Financial Statements relate to, among other things, the valuation of goodwill, long-lived assets and intangible assets, income taxes, stock-based compensation, the allowance for doubtful accounts and the accrual of obligations for loyalty programs.</font></div></div>

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$BKNG
Booking Holdings Inc. Stock $bkng

2018 Q4 Form 10-K Financial Statement

#000107553119000009 Filed on February 27, 2019

Income Statement

Balance Sheet

Cashflow Statement

Facts In Submission

Files In Submission

$BKNG Booking Holdings Inc. Stock $bkng

2018 Q4 Form 10-K Financial Statement

#000107553119000009 Filed on February 27, 2019

Income Statement

Balance Sheet

Cashflow Statement

Facts In Submission

Files In Submission

$BKNG
Booking Holdings Inc. Stock $bkng