Blue Line Holdings Inc (OTC: BLNH) is a development-stage beverage licensing company that plans to secure licensing agreements for the sale of functional beverages, beginning with flavored water. The company intends to generate revenue by purchasing product from licensors and reselling it to end customers, paying royalties on net sales above defined thresholds. Incorporated in Colorado on May 16, 2024, BLNH had generated no revenue as of the date of its 10-K filing (filed 2025-09-25) and carried a going-concern qualification from its independent auditors. As of the 10-K filing date, the company held one active licensing agreement with Monarch Media giving it the exclusive right to distribute CocoLove coconut-flavored water in France, subject to Monarch Media's retained right to use its own sales channels in that territory. Joseph C. Henn serves as CEO, CFO, and Secretary, appointed March 31, 2025. The company trades as a penny stock with no established public trading market for its common shares as of the filing date.

Revenue model

Transactional resale model. BLNH buys CocoLove water from Monarch Media and sells it to customers in France, paying Monarch Media a royalty on net sales exceeding $100,000 per calendar year, with a minimum royalty of $5,000 per twelve-month period beginning August 2025. No revenue had been recorded as of the 10-K filing date (filed 2025-09-25).

Products and services

CocoLove water: a coconut-flavored, organic, no-sugar-added, no-artificial-flavor water packaged in recyclable cans, manufactured by Monarch Media. As of the 10-K filing date, CocoLove water was available in approximately 2,000 retail outlets in the United States, though BLNH's license covers distribution in France only.

Customers and end markets

Retail consumers in France seeking flavored water products. No customers had been secured as of the 10-K filing date. The global flavored water market was estimated at $16 billion in 2022, per Straits Research (March 2024), cited in the filing.

Value-chain role

Licensee and distributor. BLNH holds a licensing agreement from Monarch Media, purchases finished product from Monarch Media's bottling plant, and is responsible for marketing and distributing CocoLove water to retail locations in France.

Geographic exposure

France only, under the current licensing agreement as of the 10-K filing date (filed 2025-09-25). No operations or sales had commenced in any geography as of that date.

Source: SEC 10-K, filed 2025-09-25

Industry: Bottled & Canned Soft Drinks & Carbonated Waters