Brilliant Earth Group Inc
brilliantearth.comBrilliant Earth Group Inc (NASDAQ: BRLT) is a fine jewelry and diamond retail company that sells engagement rings, loose diamonds, and fine jewelry through a direct-to-consumer model combining e-commerce with physical showrooms. Revenue is transactional, generated from the sale of natural diamonds, lab-grown diamonds, gemstones, and jewelry to end consumers. The company operates in one reporting segment, the retail sale of diamonds, gemstones, and jewelry, and reported net sales of $437.5 million for the year ended December 31, 2025, up from $422.2 million for the year ended December 31, 2024. Net loss was $6.4 million for FY2025 versus net income of $4.0 million for FY2024. Adjusted EBITDA was $12.0 million (2.7% margin) for FY2025, down from $21.1 million (5.0% margin) for FY2024. The company was among the first jewelers to offer lab-grown diamonds, doing so in 2012, and has sold to customers across more than 50 countries despite limited international language, logistics, and currency infrastructure.
Products & Services
Natural diamonds with listed origin (Beyond Conflict Free Diamonds), lab-grown diamonds, Pathway to Beyond Conflict Free Diamonds (launched February 2025), loose diamonds, engagement rings, diamond earrings, diamond necklaces, and fine jewelry. A majority of the ring collection is proprietary, designed by an in-house design studio.
Revenue Model
Transactional retail sales of diamonds, gemstones, and jewelry directly to consumers through e-commerce and physical showrooms. No subscription or licensing revenue is disclosed in the filing excerpts.
Customers & Markets
Direct-to-consumer, with primary demand driven by engagement and bridal purchases. Core customer base skews toward Millennial and Gen Z consumers. The company also targets self-purchase and gift occasions to grow repeat purchases beyond the initial engagement ring transaction. No single customer concentration is disclosed in the filing excerpts.
Geographic Exposure
Primarily United States-based showroom and e-commerce operations. Has sold to customers in more than 50 countries as of the FY2025 10-K filing, with minimal existing international language, logistics, and currency support.
Financial Snapshot
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