Sells diamond engagement and wedding rings, gemstone rings, and fine jewelry to consumers through its website and showrooms.
10-K for FY2025, filed Mar 17, 2026Our extensive collection of premium-quality diamond engagement and wedding rings, gemstone rings, and fine jewelry is conceptualized by our…View ↗
We were founded in 2005 as an e-commerce company with an ambitious mission and a single showroom in San Francisco. We have rapidly scaled…View ↗
We have reimagined the jewelry shopping experience with our seamless omnichannel model which aims to allow our customers to shop anywhere…View ↗
Consumers pay in full for diamond, gemstone and jewelry purchases before fulfillment; the company receives payment before the completed product is delivered or picked up.
10-K for FY2025, filed Mar 17, 2026
$437.5M
10-K for FY2025, filed Mar 17, 2026
$437.5M ↗
Consumers shop directly on the website or through personalized appointments in showrooms, with jewelry consultants also available by chat, phone, email, and virtual appointment.
10-K for FY2025, filed Mar 17, 2026
Not on paper. It lost $3.6M in FY2025, but brought in more cash than it spent: $5.8M of free cash flow.
10-K for FY2025, filed Mar 17, 2026
−$5.4MView ↗
10-K for FY2025, filed Mar 17, 2026
−$3.6MView ↗
10-K for FY2025, filed Mar 17, 2026
$5.8MView ↗
10-Q for Q2 FY2026, filed Aug 6, 2026
$20KView ↗
8-K, filed Aug 6, 2026
Adjusted EBITDA $ $13 - $15MView ↗
Growing. Revenue grew 15% in 4 years, from $380.2M in FY2021 to $437.5M in FY2025, about 4% a year.
Greater fine-jewelry focus
The older report said bridal made up a large portion of the business and positioned fine jewelry as a later purchase; the latest says fine jewelry sales have been growing.
10-K for FY2022, filed Mar 21, 2023 10-K for FY2025, filed Mar 17, 2026We have achieved strong financial performance and rapid growth since our founding, and believe we are in the early stages of realizing our…View ↗
Added a traceable diamond category
The older report described Beyond Conflict Free Diamonds; the latest adds a traceable-to-origin category sourced from suppliers audited for factory working conditions.
10-K for FY2022, filed Mar 21, 2023 10-K for FY2025, filed Mar 17, 2026Transparent: We go above and beyond current industry standards to offer Beyond Conflict Free Diamonds that have been selected for their…View ↗
Transparency: We strive to go above and beyond current industry standards to offer Beyond Conflict Free Diamonds™ that have been selected…View ↗
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