Braze Inc (NASDAQ: BRZE) is a customer engagement software company that provides a cloud-based platform enabling brands to collect first-party customer data, orchestrate multi-channel marketing campaigns, and deliver personalized messaging in real time. Revenue comes primarily from subscription fees priced on committed messaging volumes, monthly active users, platform access tiers, and add-on products, with professional services as a secondary stream. Braze was founded in 2011, is headquartered in New York, and serves 2,609 customers across retail, media, gaming, financial services, healthcare, and technology verticals as of January 31, 2026. Approximately 45% of revenue was generated outside the United States in the fiscal year ended January 31, 2026. The company does not pay dividends and retains earnings for operations and expansion. Braze competes against larger, better-capitalized vendors in the customer engagement and marketing technology space.

Revenue model

Subscription fees based on upfront customer commitments for messaging volumes, monthly active users, platform access, and certain add-on products. Professional services, covering onboarding and platform enablement, provide additional revenue. The company tracks Annual Recurring Revenue (ARR) as an operating metric representing the annualized value of active subscription contracts as of a measurement date.

Products and services

The Braze platform includes data ingestion and real-time processing, an AI-powered recommendation engine using a custom-trained transformer model, and Canvas, a proprietary no-code journey orchestration tool. Messaging channels supported include email, SMS, MMS, RCS, WhatsApp, LINE, webhooks, in-app messages, in-browser messages, mobile and web push notifications, Braze Content Cards, and Banners. The company also offers certifications (Braze Certified Practitioners, Marketers, Digital Strategists, Developers) and the Braze Bonfire global customer community.

Customers and end markets

2,609 customers as of January 31, 2026, spanning retail and consumer goods, media and entertainment, gaming, sports, restaurants and on-demand services, healthcare and life sciences, technology, financial services, telecommunications, manufacturing, education, and government. Customers range from global enterprises to leading technology companies. No customer concentration figures are disclosed in the filing excerpts.

Value-chain role

Braze sits between brand marketers and their end consumers, acting as a data processing and campaign delivery layer. It ingests first-party data from brands' digital touchpoints, applies AI-driven personalization and segmentation, and delivers outbound communications across owned digital channels. It does not own the underlying communication infrastructure but integrates with channel providers and technology partners for data enrichment, analytics, and channel extensions.

Geographic exposure

Approximately 55% United States and 45% international for the fiscal year ended January 31, 2026. International was also 45% in the fiscal year ended January 31, 2025 and 43% in the fiscal year ended January 31, 2024. Target international expansion regions include Europe and Asia-Pacific.

Source: SEC 10-K, filed 2026-03-25

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