BuzzFeed, Inc.
buzzfeed.comHow Do They Make Money?
Advertisers pay as ads are delivered or viewed; custom-content clients pay when content is delivered. Commerce earns affiliate commissions from shopping-linked transactions and product-licensing revenue; most customers pay monthly or quarterly while services are provided.
10-K for FY2025, filed Mar 16, 2026The Company generates its advertising revenue from managing a customer’s Internet advertising campaigns to target markets, both via…View ↗
The Company generates revenue from creating content, including promotional content, customer advertising, feature films, micro-dramas, and…View ↗
Commerce and other revenues consist primarily of affiliate commissions earned on transactions initiated from our editorial shopping…View ↗
The timing of revenue recognition, billings, and cash collections can result in billed accounts receivable, unbilled receivables, unbilled…View ↗
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10-K for FY2025, filed Mar 16, 2026
FY2025 revenue by product or service ↗
$185.3M
-
10-K for FY2025, filed Mar 16, 2026
$185.3M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Advertising
Usage-based
10-K for FY2025, filed Mar 16, 2026 |
49%
FY2022: 51%
|
Advertising, FY2025
$91.7M Sources
|
Usage-based |
|
Content
|
20%
FY2022: 34%
|
Content, FY2025
$37M Sources
|
|
|
Commerce and other
Mix
10-K for FY2025, filed Mar 16, 2026 |
31%
FY2022: 16%
|
Commerce and other, FY2025
$56.5M Sources
|
Mix |
Who Are Their Customers?
Advertisers buy campaigns directly or programmatically; companies commission custom promotional content, while retailers and e-commerce operators partner through affiliate programs or licensing and merchandising agreements.
10-K for FY2025, filed Mar 16, 2026Advertising revenues consist primarily of payments we receive from advertisers, both programmatically and directly, for ads distributed…View ↗
BuzzFeed offers a strong value proposition to customers and business partners looking to reach Millennial and Gen Z audiences at scale, in…View ↗
We provide our advertising customers with a broad array of offerings including display, programmatic, and video advertising inventory to…View ↗
10-K for FY2025, filed Mar 16, 2026
As of December 31, 2025 and 2024, the Company had one customer that represented 26% of net accounts receivable for both years (i.e.…View ↗
Do Revenues Turn Into Profits?
No. It lost $57.7M in FY2025.
10-K for FY2025, filed Mar 16, 2026
−$47.9MView ↗
10-K for FY2025, filed Mar 16, 2026
−$57.7MView ↗
10-K for FY2025, filed Mar 16, 2026
−$20.7MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 6, 2026
−$11.8MView ↗
- ▲ +10% (Loss)
- vs −$10.8M in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 6, 2026
Open tableView ↗
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May 27, 2026
Byron Allen's family office took control, and Allen became CEO
The company said it would expand into free-streaming video, audio, and user-generated content.
Sources
8-K, filed May 27, 2026
On May 26, 2026 and following the Closing, the Investor became the beneficial owner of approximately 51% of the total voting power of the…View ↗
Shrinking. Revenue fell 52% in 4 years, from $383.8M in FY2021 to $185.3M in FY2025, about 17% a year.
Complex divestitures
The older report included Complex Networks and its First We Feast brand in the portfolio; the latest report says BuzzFeed disposed of Complex Networks and then First We Feast.
10-K for FY2022, filed Mar 16, 2023 10-K for FY2025, filed Mar 16, 2026In December 2021, BuzzFeed, Inc. acquired Complex Networks, a global youth entertainment company that drives culture across music, food…View ↗
We disposed of Complex Networks, excluding the First We Feast brand, on February 21, 2024 (i.e., the “Complex Disposition”). Additionally…View ↗
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