Baozun Inc. - Understand $bzun stock

$BZUN Market Cap: $152.5 Million

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Financial Snapshot

Revenue

$8.812B

TTM

Gross Margin

72.67%

TTM

Net Earnings

-$278.3M

TTM

Current Assets

$7.291B

Q4 2023

Current Liabilities

$3.758B

Q4 2023

Current Ratio

194.01%

Q4 2023

Total Assets

$10.47B

Q4 2023

Total Liabilities

$6.377B

Q4 2023

Book Value

$4.097B

Q4 2023

Cash

$2.150B

Q4 2023

P/E

-0.5479

Nov 29, 2024 EST

Free Cash Flow

Revenues

Revenue YoY Change

Revenues

Concept	2023	2022	2021	2020	2019	2018	2017	2016	2015	2014	2013	2012
Revenue	$8.812B	$8.401B	$9.396B	$8.852B	$7.278B	$5.393B	$4.149B	$3.390B	$2.598B	$1.584B	$1.522B	$954.5M
YoY Change	4.9%	-10.6%	6.15%	21.62%	34.96%	29.99%	22.37%	30.48%	64.0%	4.11%	59.43%

Expenses

Cost Of Revenues

Gross Profit

Gross Profit Margin

Gross Profit

Concept	2023	2022	2021	2020	2019	2018	2017	2016	2015	2014	2013	2012
Revenue	$8.812B	$8.401B	$9.396B	$8.852B	$7.278B	$5.393B	$4.149B	$3.390B	$2.598B	$1.584B	$1.522B	$954.5M
Cost Of Revenue	$2.409B	$2.256B	$3.277B	$3.326B	$2.774B	$2.035B	$1.918B	$1.922B	$1.736B	$1.086B	$1.246B	$808.1M
Gross Profit	$6.403B	$6.145B	$6.120B	$5.525B	$4.504B	$3.358B	$2.231B	$1.468B	$862.6M	$498.3M	$276.0M	$146.4M
Gross Profit Margin	72.66%	73.15%	65.13%	62.42%	61.88%	62.27%	53.78%	43.31%	33.2%	31.45%	18.14%	15.34%

Selling, General & Admin Expense

Research & Development

Depreciation, Depletion & Amortization

SGA Expense to Gross Profit Ratio

R&D To Gross Profit Ratio

DDA To Gross Profit Ratio

Operating Expenses Total

Operating Profits/Loss

Operational Expenses

Concept	2023	2022	2021	2020	2019	2018	2017	2016	2015	2014	2013	2012
Selling, General & Admin	$6.192B	$5.766B	$5.737B	$4.614B	$3.710B	$2.756B	$1.846B	$1.288B	$802.4M	$492.0M	$300.8M	$184.1M
YoY Change	7.4%	0.5%	24.34%	24.38%	34.59%	49.33%	43.29%	60.52%	63.09%	63.56%	63.39%
% of Gross Profit	96.71%	93.83%	93.74%	83.5%	82.36%	82.07%	82.71%	87.71%	93.02%	98.74%	108.99%	125.75%
Research & Development	$505.2M	$428.0M	$448.4M	$409.9M	$393.0M	$269.0M	$140.7M	$95.60M	$59.90M	$63.60M	$16.10M	$6.600M
YoY Change	18.05%	-4.56%	9.39%	4.3%	46.1%	91.19%	47.18%	59.6%	-5.82%	295.03%	143.94%
% of Gross Profit	7.89%	6.96%	7.33%	7.42%	8.73%	8.01%	6.31%	6.51%	6.94%	12.76%	5.83%	4.51%
Depreciation & Amortization	$35.44M	$28.50M	$206.9M	$151.7M	$120.1M	$72.20M	$50.60M	$35.90M	$23.10M	$13.30M	$7.200M	$4.300M
YoY Change	24.37%	-86.23%	36.41%	26.31%	66.34%	42.69%	40.95%	55.41%	73.68%	84.72%	67.44%
% of Gross Profit	0.55%	0.46%	3.38%	2.75%	2.67%	2.15%	2.27%	2.44%	2.68%	2.67%	2.61%	2.94%
Operating Expenses	$6.574B	$6.098B	$6.113B	$4.858B	$4.120B	$3.002B	$1.975B	$1.378B	$854.2M	$555.2M	$317.0M	$190.8M
YoY Change	7.8%	-0.24%	25.82%	17.91%	37.23%	52.02%	43.29%	61.36%	53.85%	75.14%	66.14%
Operating Profit	-$171.2M	$46.44M	$7.021M	$667.1M	$383.6M	$355.8M	$256.3M	$90.10M	$8.400M	-$56.90M	-$41.00M	-$44.40M
YoY Change	-468.56%	561.47%	-98.95%	73.91%	7.81%	38.82%	184.46%	972.62%	-114.76%	38.78%	-7.66%

Interest Expenses

Interest Expenses To Operating Income %

Other Expense/Income

Interest & Other Expense/Income

Concept	2023	2022	2021	2020	2019	2018	2017	2016	2015	2014	2013	2012
Interest Expense	-$11.28M	-$506.1M	-$157.6M	$1.000M	-$26.40M	-$11.00M	$9.100M	$12.20M	$8.700M	-$1.000M	$3.500M	-$2.800M
YoY Change	-97.77%	221.04%	-15863.4%	-103.79%	140.0%	-220.88%	-25.41%	40.23%	-970.0%	-128.57%	-225.0%
% of Operating Profit		-1089.68%	-2245.18%	0.15%	-6.88%	-3.09%	3.55%	13.54%	103.57%
Other Income/Expense, Net
YoY Change

Income/Loss

Pretax Income

Income Tax

Net Profits/Loss

Pretax Income YoY Change

Income Tax Rate

Net Profits/Loss YoY Change

Basic EPS

Net Income To Revenue Ratio

Pretax & Net Income

Concept	2023	2022	2021	2020	2019	2018	2017	2016	2015	2014	2013	2012
Pretax Income	-$217.0M	-$580.3M	-$154.0M	$548.9M	$348.3M	$335.7M	$264.6M	$102.3M	$26.80M	-$57.90M	-$37.50M	-$47.20M
YoY Change	-62.6%	276.81%	-128.06%	57.59%	3.75%	26.87%	158.65%	281.72%	-146.29%	54.4%	-20.55%
Income Tax	$12.00M	$26.48M	$55.26M	$127.8M	$71.10M	$65.00M	$54.30M	$16.80M	-$6.000M	$1.900M	$300.0K	$0.00
% Of Pretax Income				23.28%	20.41%	19.36%	20.52%	16.42%	-22.39%
Net Earnings	-$278.4M	-$653.3M	-$219.8M	$426.0M	$281.3M	$269.7M	$208.9M	$86.60M	$22.60M	-$59.80M	-$37.80M	-$47.20M
YoY Change	-57.38%	197.18%	-151.6%	51.44%	4.3%	29.1%	141.22%	283.19%	-137.79%	58.2%	-19.92%
Net Earnings / Revenue	-3.16%	-7.78%	-2.34%	4.81%	3.86%	5.0%	5.04%	2.55%	0.87%	-3.77%	-2.48%	-4.94%
Basic Earnings Per Share	-$1.56	-$3.56	-$1.02	$2.27
Diluted Earnings Per Share	-$1.56	-$3.57	-$1.016M	$2.230M	$1.572M	$1.504M	$1.186M	$528.4K	$219.4K	-$530.6K	-$335.4K	-$418.8K

Assets & Liabilities

Cash & Short-Term Investments

Cash & Equivalents

Cash To Operating Expenses Ratio

Inventory

Receivables

Total Short-Term Assets

Property, Plant And Equipment

Long-Term Investments

Total Long-Term Assets

Total Assets

Net Income To Total Assets Percentage

Accounts Payable

Short-Term Debt

Long Term Debt Due

Total Short-Term Liabilities

Long-Term Debt

Other Long-Term Liabilities

Total Long-Term Liabilities

Total Liabilities

Short-Term To Long-Term Debt Ratio

Short-Term Assets To Debt Ratio

Long-Term Debt To Net Income Ratio

Assets & Liabilities

Concept	2023	2022	2021	2020	2019	2018	2017	2016	2015	2014	2013	2012
Cash & Short-Term Investments	$2.870B	$3.039B	$4.607B	$5.029B	$1.988B	$514.0M	$557.0M	$957.0M	$837.0M	$206.0M	$154.0M	$270.0M
YoY Change	-5.57%	-34.02%	-8.4%	152.97%	286.77%	-7.72%	-41.8%	14.34%	306.31%	33.77%	-42.96%
Cash & Equivalents	$2.150B	$2.144B	$4.607B	$3.580B	$1.144B	$457.0M	$245.0M	$917.0M	$787.0M	$206.0M	$154.0M	$270.0M
Short-Term Investments	$720.5M	$895.4M	$0.00	$1.449B	$844.0M	$57.00M	$313.0M	$40.00M	$50.00M
Other Short-Term Assets	$1.104B	$1.029B	$1.193B	$862.0M	$950.0M	$479.0M	$353.0M	$215.0M	$192.0M	$101.0M	$86.00M	$31.00M
YoY Change	7.34%	-13.8%	38.44%	-9.26%	98.33%	35.69%	64.19%	11.98%	90.1%	17.44%	177.42%
Inventory	$1.045B	$943.0M	$1.074B	$1.026B	$897.0M	$650.0M	$382.0M	$312.0M	$334.0M	$243.0M	$133.0M	$72.00M
Prepaid Expenses
Receivables	$2.185B	$2.293B	$2.261B	$2.189B	$1.801B	$1.548B	$1.086B	$625.0M	$365.0M	$230.0M	$106.0M	$57.00M
Other Receivables	$86.66M	$93.27M	$69.59M	$53.00M	$54.00M	$62.00M	$88.00M	$58.00M	$55.00M	$39.00M	$15.00M	$18.00M
Total Short-Term Assets	$7.291B	$7.397B	$9.204B	$9.159B	$5.690B	$3.252B	$2.466B	$2.168B	$1.783B	$820.0M	$495.0M	$449.0M
YoY Change	-1.44%	-19.63%	0.49%	60.97%	74.97%	31.87%	13.75%	21.59%	117.44%	65.66%	10.24%
Property, Plant & Equipment	$1.921B	$1.541B	$1.748B	$955.0M	$856.0M	$403.0M	$331.0M	$101.0M	$59.00M	$30.00M	$19.00M	$10.00M
YoY Change	24.64%	-11.84%	83.08%	11.57%	112.41%	21.75%	227.72%	71.19%	96.67%	57.89%	90.0%
Goodwill
YoY Change
Intangibles
YoY Change
Long-Term Investments	$359.1M	$269.7M	$330.8M	$53.00M	$247.0M	$34.00M	$24.00M	$33.00M	$13.00M	$6.000M	$6.000M	$0.00
YoY Change	33.16%	-18.47%	524.13%	-78.54%	626.47%	41.67%	-27.27%	153.85%	116.67%	0.0%
Other Assets	$284.4M	$267.1M	$242.6M	$148.0M	$139.0M	$181.0M	$78.00M	$39.00M	$14.00M	$2.000M	$1.000M	$1.000M
YoY Change	6.47%	10.09%	63.95%	6.47%	-23.2%	132.05%	100.0%	178.57%	600.0%	100.0%	0.0%
Total Long-Term Assets	$3.184B	$2.725B	$3.115B	$1.316B	$1.407B	$764.0M	$513.0M	$200.0M	$106.0M	$53.00M	$36.00M	$16.00M
YoY Change	16.82%	-12.51%	136.7%	-6.47%	84.16%	48.93%	156.5%	88.68%	100.0%	47.22%	125.0%
Total Assets	$10.47B	$10.12B	$12.32B	$10.48B	$7.097B	$4.016B	$2.979B	$2.368B	$1.889B	$873.0M	$531.0M	$465.0M
YoY Change
Accounts Payable	$563.6M	$474.7M	$494.1M	$422.0M	$877.0M	$886.0M	$584.0M	$526.0M	$457.0M	$300.0M	$174.0M	$57.00M
YoY Change	18.71%	-3.92%	17.08%	-51.88%	-1.02%	51.71%	11.03%	15.1%	52.33%	72.41%	205.26%
Accrued Expenses	$1.521B	$1.261B	$994.1M	$1.047B	$668.0M	$277.0M	$315.0M	$110.0M	$121.0M	$47.00M	$37.00M	$15.00M
YoY Change	20.63%	26.84%	-5.05%	56.74%	141.16%	-12.06%	186.36%	-9.09%	157.45%	27.03%	146.67%
Deferred Revenue
YoY Change
Short-Term Debt	$1.622B	$1.504B	$2.818B	$501.0M	$639.0M	$463.0M	$220.0M	$115.0M	$31.00M	$17.00M	$0.00	$49.00M
YoY Change	7.88%	-46.63%	462.49%	-21.6%	38.01%	110.45%	91.3%	270.97%	82.35%		-100.0%
Long-Term Debt Due
YoY Change
Total Short-Term Liabilities	$3.758B	$3.682B	$4.777B	$2.196B	$2.324B	$1.749B	$1.149B	$796.0M	$655.0M	$393.0M	$225.0M	$145.0M
YoY Change	2.07%	-22.92%	117.51%	-5.51%	32.88%	52.22%	44.35%	21.53%	66.67%	74.67%	55.17%
Long-Term Debt		$0.00	$0.00	$1.763B	$1.860B	$69.00M	$0.00	$0.00	$0.00	$0.00	$0.00	$0.00
YoY Change			-100.0%	-5.22%	2595.65%
Other Long-Term Liabilities	$839.8M	$736.4M	$1.009B	$370.0M	$310.0M
YoY Change	14.04%	-27.05%	172.83%	19.35%
Total Long-Term Liabilities	$839.8M	$736.4M	$1.009B	$2.133B	$2.170B	$69.00M	$0.00	$0.00	$0.00	$0.00	$0.00	$0.00
YoY Change	14.04%	-27.05%	-52.67%	-1.71%	3044.93%
Total Liabilities	$6.377B	$6.038B	$7.423B	$4.364B	$4.528B	$1.838B	$1.170B	$796.0M	$655.0M	$393.0M	$225.0M	$145.0M
YoY Change	5.61%	-18.65%	70.09%	-3.62%	146.35%	57.09%	46.98%	21.53%	66.67%	74.67%	55.17%

Ownership

Basic Shares Outstanding

Diluted Shares Outstanding

Preferred Stock

Treasury Stock Shares

Stock Issuance & Repurchase

Ownership Data

Concept	2023	2022	2021	2020
Basic Shares Outstanding	178.5M	183.3M	216.4M	187.3M
Diluted Shares Outstanding	178.5M	183.3M	216.4M	191.0M
Preferred Stock
Treasury Stock Shares

Return On Shareholders' Equity

Book Value

Free Cash Flow

Free Cash Flow YoY

Free Cash Flow Margin

Dividends

Stock Price

Market Cap: $152.52 Million

About Baozun Inc.

Baozun Inc is a CN-based company operating in Broadline Retail industry. The company is headquartered in Shanghai, Shanghai and currently employs 7,786 full-time employees. The company went IPO on 2015-05-21. Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The firm focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The firm operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The firm provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.

Industry: Retail-Catalog & Mail-Order Houses Peers: ATRenew Inc. Dada Nexus Ltd Porter Holding International, Inc. Uxin Ltd