Runs an automotive shopping marketplace for consumers and sells dealers marketing and software-and-data tools; it also sells advertising to automakers and other brands.
10-K for FY2025, filed Feb 19, 2026CarGurus is a multinational automotive platform helping consumers and dealers confidently buy and sell vehicles. Founded in 2006 with a…View ↗
Our powerful two-sided marketplace connects our large audience of car shoppers with our extensive network of dealers, anchoring our…View ↗
We derive our revenue from (i) dealer subscription fees, (ii) advertising from auto manufacturers and other brand advertisers, and (iii)…View ↗
Dealer ProductsView ↗
To support our dealers, we offer a comprehensive suite of solutions organized around four key pillars: Inventory, Marketing, Conversion…View ↗
Dealers pay for listings and related services through subscriptions, billed in advance; advertisers pay based on delivered clicks or impressions, with monthly bills sent after service. Financing partners pay based on funded loans from shoppers who pre-qualify through the site.
10-K for FY2025, filed Feb 19, 2026The Company offers multiple types of Listings packages to its dealers for its CarGurus platform (availability varies on the Company’s…View ↗
Performance obligations are satisfied over time as the customer simultaneously receives and consumes the benefit of the service. Revenue is…View ↗
The Company offers non-dealer advertising to auto manufacturers and other brand advertisers sold on a cost per thousand impressions basis.…View ↗
Performance obligations for Company-sold advertising revenue and partner-sold advertising revenue are satisfied over time as impressions…View ↗
The Company also derives revenue from partnerships with certain financing services companies pursuant to which the Company enables eligible…View ↗
$907M
10-K for FY2025, filed Feb 19, 2026
$907M ↗
Car shoppers use the marketplace to search dealer listings. Franchise and independent dealers buy subscriptions and other products through CarGurus sales teams; automakers and other brand advertisers buy ads directly or through advertising partners.
10-K for FY2025, filed Feb 19, 2026We bring our market-leading trust and transparency to support consumers across the full car-buying process — from initial research to…View ↗
Our sales team is responsible for driving dealer acquisition, subscription conversions, and product adoption across franchise and…View ↗
The Company offers non-dealer advertising to auto manufacturers and other brand advertisers sold on a cost per thousand impressions basis.…View ↗
Performance obligations for Company-sold advertising revenue and partner-sold advertising revenue are satisfied over time as impressions…View ↗
Yes. It kept 17 cents of every revenue dollar as net income in FY2025 and turned 32 cents into free cash flow.
10-K for FY2025, filed Feb 19, 2026
$244.4MView ↗
10-K for FY2025, filed Feb 19, 2026
$155.9MView ↗
10-K for FY2025, filed Feb 19, 2026
$288.9MView ↗
10-Q for Q2 FY2026, filed Aug 6, 2026
$49.2MView ↗
8-K, filed Sep 3, 2026
On September 3, 2026, CarGurus, Inc. (the “Company”) announced the appointment of Matthew Mandel as the Company’s Chief Financial Officer…View ↗
8-K, filed Aug 6, 2026
Total revenue $253.5 million to $258.5 millionView ↗
Flat. Revenue was $907M in FY2025, about the same as the $951.4M of FY2021.
From transactions to intelligence
The older report described CarOffer's dealer-to-dealer trades and consumer cash offers as part of a transaction-enabled platform. The latest report says CarOffer was wound down and CarGurus will focus on inventory intelligence and sourcing and pricing tools rather than facilitating transactions.
10-K for FY2022, filed Mar 1, 2023 10-K for FY2025, filed Feb 19, 2026CarGurus, Inc. is a multinational, online automotive platform for buying and selling vehicles that is building upon its industry-leading…View ↗
Sell: According to recent consumer research, almost 70% of car-buying shoppers will trade in or sell a vehicle during their car-shopping…View ↗
Source: Made possible by the acquisition of CarOffer, we entered the digital wholesale space enabling dealers to acquire inventory in a…View ↗
On August 6, 2025, our Board of Directors determined, after considering all reasonably available options and a broader strategic…View ↗
Competes with AutoTrader.com, CARFAX.com, Cars.com, TrueCar.com, Edmunds.com, KBB.com, Carvana.com, Craigslist.com, and Amazon.com
10-K for FY2025, filed Feb 19, 2026major U.S. online automotive marketplaces, such as AutoTrader.com, CARFAX.com, Cars.com, and TrueCar.com;View ↗
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