$ELSE Market Cap: $15.67 Million

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$ELSE Insights BETA

Expenses

Gross Profit Margin is relatively consistent.
Avg. Gross Profit Margin is ≈53.85%, which is pretty good. It would be ideal if it were above 60%.

Cost Of Revenues

Gross Profit

Gross Profit Margin

SGA is relatively consistent
Avg. SGA is ≈77.59%, which very high. Check if the source of funding is debt. If yes, company likely doesn't have competitive advantage.
R&D as % of Gross Profit is 19.5% on average, which is low. Below 5% is very low and above 30% becomes high. The more a company has to invest into R&D, the more likely it's competitive advantages could be made obsolete in the future.

Selling, General & Admin Expense

Research & Development

Depreciation, Depletion & Amortization

SGA Expense to Gross Profit Ratio

R&D To Gross Profit Ratio

DDA To Gross Profit Ratio

Operating Expenses Total

Operating Profits/Loss

Income/Loss

The tax rate (Income Tax Paid / Pretax Income) is 15.38% on average, which is well below the 21% corporate tax rate. It might be worth trying to understand what's going on.
Net Income is relatively inconsistent. When Net Income is inconsistent, it's hard to determine a value of the company you can feel confident in.
Net Income / Total Revenues is 4.75% on average. It's bad sign when it's below 10%. When comparing with competitors, the company with the highest ratio will likely be the one with the competitive advantage.
Earnings Per Share is relatively inconsistent. Erratic earnings picture is a red flag that indicates a fiercely competitive industry with lots of booms and busts. During the bust part of the cycle, the stock price might fall significantly after a bad earnings performance. This creates the illusion of a value buying opportunity but it’s not. Also keep in mind if the company has had stock splits or reverse splits.

Pretax Income

Income Tax

Net Profits/Loss

Pretax Income YoY Change

Income Tax Rate

Net Profits/Loss YoY Change

Basic EPS

Net Income To Revenue Ratio

Assets & Liabilities

Inventory has been pretty consistent. Check if it's rising together with net earnings. If it is, that means the rising inventory is to keep with sales at the appropriate levels. What you don't want to see if wild variation in inventory levels, which would indicate boom & bust cycles.
Property, Plant and Equipment has been pretty consistent. A stable PPE indicates that the company might not need to continuously reinvest into recreating their products, which might indicate the presence of a competitive advantage.

Cash & Short-Term Investments

Cash & Equivalents

Cash To Operating Expenses Ratio

Inventory

Receivables

Total Short-Term Assets

Property, Plant And Equipment

Long-Term Investments

Total Long-Term Assets

Total Assets

Net Income To Total Assets Percentage

Accounts Payable

Short-Term Debt

Long Term Debt Due

Total Short-Term Liabilities

Long-Term Debt

Other Long-Term Liabilities

Total Long-Term Liabilities

Total Liabilities

Short-Term To Long-Term Debt Ratio

Short-Term Assets To Debt Ratio

Long-Term Debt To Net Income Ratio

Ownership

Return on Shareholders' Equity has been 0.6%, which is low (<10%). If Net Income as percentage of Total Revenue also weak (<10%) or negative, it’s a red flag. If it's strong (>10%), it's a green flag since this indicates that they are returning the earnings to shareholders somehow.

$ELSE Insights BETA

Expenses

Cost Of Revenues

Gross Profit

Gross Profit Margin

Selling, General & Admin Expense

Research & Development

Depreciation, Depletion & Amortization

SGA Expense to Gross Profit Ratio

R&D To Gross Profit Ratio

DDA To Gross Profit Ratio

Operating Expenses Total

Operating Profits/Loss

Income/Loss

Pretax Income

Income Tax

Net Profits/Loss

Pretax Income YoY Change

Income Tax Rate

Net Profits/Loss YoY Change

Basic EPS

Net Income To Revenue Ratio

Assets & Liabilities

Cash & Short-Term Investments

Cash & Equivalents

Cash To Operating Expenses Ratio

Inventory

Receivables

Total Short-Term Assets

Property, Plant And Equipment

Long-Term Investments

Total Long-Term Assets

Total Assets

Net Income To Total Assets Percentage

Accounts Payable

Short-Term Debt

Long Term Debt Due

Total Short-Term Liabilities

Long-Term Debt

Other Long-Term Liabilities

Total Long-Term Liabilities

Total Liabilities

Short-Term To Long-Term Debt Ratio

Short-Term Assets To Debt Ratio

Long-Term Debt To Net Income Ratio

Ownership

Return On Shareholders' Equity

Book Value

Free Cash Flow

Free Cash Flow YoY

Free Cash Flow Margin