Etsy, Inc.
etsy.comWhat Do They Do?
Connects independent sellers of creative goods with buyers through online marketplaces.
10-K for FY2025, filed Feb 19, 2026
How Do They Make Money?
Etsy earns marketplace revenue mainly from listing, transaction and payment processing fees charged to sellers; listing fees are spread over the listing period, while sale and payment fees apply when a transaction is completed. Optional seller services include on-site ads charged when clicked and shipping labels.
10-K for FY2025, filed Feb 19, 2026Etsy and Depop share a business model which we see as a virtuous circle: connecting sellers and buyers, enabling transactions, earning fees…View ↗
Marketplace revenue: As members of the Etsy marketplace, Etsy sellers receive the benefit of marketplace activities, including listing…View ↗
Variable fees include transaction fees and payments processing fees. Etsy marketplace sellers pay a 6.5% transaction fee for each completed…View ↗
Services revenue: Services revenue is derived from optional services offered to Etsy marketplace sellers, which primarily include on-site…View ↗
On-site advertising services consist of cost-per-click fees an Etsy marketplace seller pays for prominent placement of her listings. These…View ↗
-
10-K for FY2025, filed Feb 19, 2026
FY2025 revenue by product or service ↗
$2.9B
-
10-K for FY2025, filed Feb 19, 2026
$2.9B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Marketplace revenue
Usage-based
10-K for FY2025, filed Feb 19, 2026 |
70%
FY2022: 74%
|
Marketplace revenue, FY2025
$2B Sources
|
Usage-based |
|
Services revenue
Usage-based
10-K for FY2025, filed Feb 19, 2026 |
30%
FY2022: 26%
|
Services revenue, FY2025
$876.3M Sources
|
Usage-based |
Who Are Their Customers?
Creative entrepreneurs sell through Etsy's marketplace, where buyers shop for goods from independent sellers.
10-K for FY2025, filed Feb 19, 2026Etsy operates two-sided online marketplaces that connect millions of creative entrepreneurs with buyers around the world.View ↗
The Etsy marketplace is the global destination for unique, creative goods from independent sellers, connecting artisans with thoughtful…View ↗
Etsy hosts a wide range of sellers, from hobbyists to professional merchants, serving as both an on-ramp to entrepreneurship and a source…View ↗
Buyers come to the Etsy marketplace for meaningful, one-of-a-kind items handcrafted, handpicked, designed, and sourced by our creative…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 6 cents of every revenue dollar as net income in FY2025 and turned 24 cents into free cash flow.
10-K for FY2025, filed Feb 19, 2026
$266.2MView ↗
10-K for FY2025, filed Feb 19, 2026
$163MView ↗
10-K for FY2025, filed Feb 19, 2026
$678MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 5, 2026
−$46.7MView ↗
- ▼ Now a loss
- vs $28.8M in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 5, 2026
Open tableView ↗
-
Jul 30, 2026
Completed sale of Depop to eBay
Etsy received approximately $1.4 billion in cash, including purchase price adjustments and interest.
Sources
8-K, filed Jul 30, 2026
On July 30, 2026, Etsy completed the previously announced sale of Depop to eBay Inc., a Delaware corporation ("eBay”), pursuant to the…View ↗
Growing. Revenue grew 24% in 4 years, from $2.3B in FY2021 to $2.9B in FY2025, about 5% a year.
Loading...
